Sakshi Mittal

Project Zeal:

• Established a fleet of 1,000+ delivery partners with disabilities through strategic government and private partnerships, on-ground training, and product modifications.
• Developed a retention strategy that maintained platform CPO without additional impact.

Female Fleet:

• Redesigned the value chain for the female fleet by analyzing churn rates, onboarding trends, and qualitative feedback from female riders.
• Achieved a 1.5x increase in monthly active female riders.

Xtreme:

• Improved overall rider satisfaction for Xtreme (a B2B initiative) by 20%.
• Introduced simple product changes to address key issues, reducing resolution TAT by 25%.

Qualitative Projects:

• Redesigned rider NPS to gather qualitative feedback.
• Led the Fairwork 2023 report, achieving Zomato's highest score since participation.

Loyalty Program:

• Developed a gamified product focusing on engagement and retention in cities with high churn.
• Achieved a 15% platform-level retention and a 35% increase in weekly login hours.

Zomato Markets:

• Streamlined supply chain operations for a successful launch in the top 10 cities.
• Optimized the product catalog and integrated POS systems to improve operational efficiency.

Supply:

• Led end-to-end strategy and analysis for in-app campaigns, driving performance and engagement.
• Designed and published monthly market share trend reports.

Packaging:

• Automated the distribution process for Zomato packaging tapes in the top 15 cities, expanding to 200 cities within three months.
• Reduced costs by 50% through a cost-sharing model.

• Analyzed consumer behavior and OOH spending data to create impactful outdoor marketing campaigns for clients.