Sakshi Shirke

• Handled Proteolytic Enzymes,Pain management and Nutraceutical brands ( Tolyb, Veil, and Lefal).
• Crafted comprehensive marketing strategies, by leveraging deep insights into market dynamics.
• Conducted thorough market research to understand needs and gaps in market.
• Worked on launch of new products in (GI,Ortho and Pain management segment).

Corporate Theme

• Worked on script of corporate song from Audio making to Video making.

• Handled clients- Alkem, USV with brands in Ortho ,Diabetic, Hypertension segment.
• Maintained high client retention rate.
• Managed diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Developed customized account plans.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.

• Handled Dermatology brands- developed campaigns and strategies.
• Understood client needs and provided solutions as and when required.
• Delivered projects on time by managing both Internal and External teams.

• Working in a mixed specialty segment comprising of Orthopedic, Rheumatology, Chest physician & Gynecology.
• Worked on launch of division from managing training and development of sales field, preparing brand plans, analyzing market gaps for penetration by understanding competitors.
• Worked on therapies like pain management, DMARDS, anti-allergic, vitamins.
• Handled brands into pain management, vitamins, anti-allergic, antacids.

• Working on Pediatric Antibiotic brands 16crs portfolio,Gastro Segment Anti-diarrheal 6crs,
• Worked on Launch of Vitamin D 2000 IU-Planning and executing campaigns
• Designing packaging changes for Vit D brand.
• Analyzing market potential and directing sales team for focusing on opportunities.
• Bridging need gap.
• Re-positioning of the Product.

• Worked in Chronic Therapeutic Segment, Ortho & Rheumatology division.
• Handled Pain Management Brand (9cr) and PPI (19cr).
• Effectively Worked on PPI Brand In Revising the Positioning of Brand.
• Designed Campaigns for Selective Doctors to Improve market Share and Brand Recall.
• Assisted Team in increasing sales by identifying need of Packaging change for an osteoporosis brand (15cr brand).
• Assisted Group Product Manager in Launch Of new Product in Management Of osteoarthritis and Osteoporosis.
• Analyzed and Assimilated Extensive Market data, designed Market Research Projects to assess customer attitudes to current product range and new product introduction.

Doctor Engagement

• Engaged 1500 doctors on Digital platform through JBJS journal
• Understanding the need and providing effective solutions to the query.
• Managing digital promotion of Brands through Journal.

• Perception mapping of Biosimilars in different cities ( Mumbai, Pune, Delhi ,Gurgaon and Hyderabad)