SAKSHI DABAS
Business Strategy & Marketing Manager
New Delhi
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
3
3
Certifications
7
7
years of professional experience
Work History
Business Strategy & Marketing Manager
ANAROCK Property Consultants
12.2023 - Current
- Worked on 24+ mandates for projects across Gurgaon.
- Mandates were handled for Adani, SS Group, ATS Group, Ambience Group, and many more.
- Earned the 'Pillar of Strength' award in FY 2024-25.
- Worked on launch and sustenance mandates.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and executed integrated marketing campaigns to enhance brand visibility and client engagement.
- Collaborated with cross-functional teams to align marketing strategies with overall business objectives and initiatives.
- Mentored junior marketing staff, providing guidance on best practices in campaign execution and performance analysis.
Marketing Manager
TalktoAngel
07.2022 - 11.2023
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Created and maintained databases to track customer discussions and preferences for accurate, updated records.
- Participated in industry events and trade shows to promote products and services.
Marketing Manager
Shyft
01.2022 - 04.2022
- Drove efforts across branding, customer acquisition, community engagement and retention.
- End-to-end ownership of projects across digital, offline and community building.
- Explore and ideate on growth opportunities.
- Interact with highly engaged customers to build and grow community.
- Work closely with channel partners in order to grow member-base.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed network of related professionals to open up business opportunities.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Maintained complete database of files, contacts and project materials.
Senior Sales Officer
Bennett Coleman & Co Ltd
02.2019 - 12.2021
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
- Facilitated 125% increase in sales over previous year.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
- Presented products to clients using dynamic presentations and practical use-case scenarios.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Education
MBA - Sales And Marketing Education
ICFAI Business School
Hyderabad02.2019
B.Com (H) - Sales And Marketing Education
Maharaja Agrasen Institute of Management Studies
New Delhi06.2016
HSC - Commerce
Montfort Senior Secondary School
New Delhi03.2013
LSC -
Montfort Senior Secondary School
New Delhi03.2011
Skills
Business development and planning
Marketing campaign development
Vendor relations
Creative direction
Go-to-market strategy development
Multitasking
Accomplishments
- Received “Pillar of Strength” for single handedly managing various mandates for Gurugram real estate market.
Certification
The Complete Digital Marketing Course by Rob Percival
Timeline
Business Strategy & Marketing Manager
ANAROCK Property Consultants
12.2023 - Current
Marketing Manager
TalktoAngel
07.2022 - 11.2023
Marketing Manager
Shyft
01.2022 - 04.2022
Microsoft Excel by Linkedin E Learning
01-2022
Microsoft Excel by Kyle Pew
08-2020
The Complete Digital Marketing Course by Rob Percival
04-2020
Senior Sales Officer
Bennett Coleman & Co Ltd
02.2019 - 12.2021
MBA - Sales And Marketing Education
ICFAI Business School
B.Com (H) - Sales And Marketing Education
Maharaja Agrasen Institute of Management Studies
HSC - Commerce
Montfort Senior Secondary School
LSC -
Montfort Senior Secondary School