Sakthi Ananth B
Sales & Marketing
Chennai
Summary
Sales and marketing leader with 15 years of experience in FMCG and retail sectors. Expertise includes brand management, digital marketing, and product development. Skilled in designing data-driven trade promotions and targeted campaigns that enhance ROI and increase market share.
Overview
17
17
years of professional experience
Work History
Sales Specialist
Procter & Gamble Home Products Pvt Ltd.
07.2022 - 08.2026
- 2022 - 2023, Managed sub-distribution channel for Tamil Nadu. Oversaw network of distributors to ensure product availability and market reach. Led sales team to achieve territory management and sales fundamentals.
- 2023 - 2024, Held dual responsibility for sub-distribution network and direct distributor channel across Tamil Nadu. Managed operations for both SubD and branch.
- From July 2024, Managed end-to-end responsibility for Modern Trade channel in region. Designed trade plan for accounts within allocated brand budget.
Channel Manager
Procter & Gamble Home Products Pvt Ltd.
10.2018 - 06.2022
- Successfully drove an 8X increase in results through an in-store trial program for a premium range, acquiring new customers and upgrading existing users.
- Implemented cost-effective offline marketing program with vendors using 100% variable payout model, consistently meeting monthly brand targets.
- Optimised marketing spend by achieving lowest CPC through strategic online partnerships with Swiggy and Myntra.
- Ensured vendor adherence to SOPs and program design, achieving monthly targets within allocated budgets.
Brand Consultant
Viari Exports Pvt Ltd.
03.2015 - 09.2018
- Led Sales & Marketing, driving the brand's successful entry into the Indian market.
- Secured distribution in key multi-brand retail outlets and major e-commerce platforms, facilitating the brand's launch.
- Secured prime locations for exclusive brand outlets in major cities through strategic partnerships with real estate firms, enhancing brand visibility and accessibility.
- Directed regional modern trade operations, optimising brand presence across various retail formats to maximise consumer engagement.
- Collaborated with international designers to deliver Indian consumer insights, ensuring successful and timely seasonal launches.
Marketing Manager
Groom India Salon & Spa Pvt Ltd
Chennai, India
04.2014 - 12.2014
- Collaborated with sales teams to develop targeted marketing strategies that generated leads and improved sales performance.
- Managed marketing budgets, allocating resources to align with strategic objectives and enhance return on investment.
- Oversaw customer relationship management CRM system, ensuring accurate segmentation for personalised marketing communications.
- Organised and attended industry events and exhibitions to promote brand visibility and establish strategic partnerships.
- Created fresh, engaging and compelling copy for marketing and promotions.
Marketing Executive
Saint-Gobain Glass Pvt Ltd.
11.2012 - 03.2014
- Spearheaded the re-launch of the customer loyalty program and managed key relationships with the top 500 retailers nationwide, driving consistent achievement of quarterly targets.
- Developed and executed India Retail loyalty and seller incentive programs, enhancing customer retention and engagement.
- Created seller engagement programmes focused on new product education and sales skill development, increasing seller competency and sales effectiveness.
- Coordinated with sales teams to create targeted promotional materials and sales collateral, improving alignment with audience needs.
Brand Executive
Amrutanjan Health Care Ltd.
07.2009 - 11.2012
- Developed Amrutanjan's digital marketing strategy, establishing a strong presence on social media platforms.
- Managed key business functions, including Cough & Cold category, NPD, digital marketing, and S&OP, ensuring alignment with overall brand strategy.
- Conducted extensive market research that informed successful launch strategies for Comfy Sanitary Napkin and Back Pain Roll-On brands.
Education
MBA - Marketing
IIPM
Chennai, TN01-2009
Bachelor of Engineering - Mechanical
Anna University
Chennai, TN01-2006
Skills
- Sales & Channel Management
- Trade Marketing
- Retail Channel Development
- Commercial and Retail Strategy
- Budget Management & Campaign ROI
- Brand Strategy & Category Management
- Consumer Loyalty & Engagement
- Leadership & Operations
Accomplishments
- Highest Gross Margin improvement in the country by +65bps | Pearl Award in Sep'25
- Superior sales fundamentals on TN share turnaround | Gold Award in Aug'25
- Execute with excellence for making big impact | Ninja Award in Feb'25, Mar'24, Jan'24 & Oct'23
- Recognized for outstanding performance in FY25/26 | Platinum Award in Jun'26
Timeline
Sales Specialist
Procter & Gamble Home Products Pvt Ltd.
07.2022 - 08.2026
Channel Manager
Procter & Gamble Home Products Pvt Ltd.
10.2018 - 06.2022
Brand Consultant
Viari Exports Pvt Ltd.
03.2015 - 09.2018
Marketing Manager
Groom India Salon & Spa Pvt Ltd
04.2014 - 12.2014
Marketing Executive
Saint-Gobain Glass Pvt Ltd.
11.2012 - 03.2014
Brand Executive
Amrutanjan Health Care Ltd.
07.2009 - 11.2012
MBA - Marketing
IIPM
Bachelor of Engineering - Mechanical
Anna University