SAKTHIDASAN KRISHNAN
Madurai
Summary
Graduate with more than 15 years experience in the areas of Sales and Marketing, Operation, Business Development, Client Relationship Management and Team Management. Currently designated as Senior Business Development Manager at Sundaram Finance Ltd, Madurai. A keen implementer with demonstrated abilities in accomplishing business growth on consistent basis. A team player with stellar track record of superior performance in sales productivity, account penetration and new market development.
Overview
18
18
years of professional experience
Work History
Branch Sales Manager
Cholamandalam Investment & Finance Company
03.2025 - Current
- Managing sales and marketing operations; implementing sales promotional activities, and market development efforts.
- Developing relationships with dealers and machinery OEMs across ROTN.
- Regular interaction with the Risk and Payment Team for a smooth process of files.
- Led a team of sales professionals to consistently achieve monthly targets, driving overall revenue growth and market share.
- Analyzed market trends and competitor strategies to optimize product offerings and align sales tactics with customer needs.
- Developed and implemented strategic sales initiatives that enhanced client engagement and improved customer retention rates.
- Resolved customer complaints to maintain high level of satisfaction.
- Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.
- Conducted regular performance reviews for team members, identifying strengths as well as areas requiring further development or training opportunities for continuous growth.
Senior Business Development Manager
Sundaram Finance Limited
06.2022 - 03.2025
- Responsible for formulating sales targets and achieving the sales budget.
- Ensure the WIRR and processing fees for the year are maintained.
- Responsible for security creation and facility documentation
- Responsible for maintaining, renewing and enhancement of existing relationships
- Monitoring of portfolio health. Exiting NPA accounts.
- Regular interaction with the Risk and Payment Team for a smooth process of files.
- Vendor management: having a good relationship with the valuation and legal team.
- Increased sales revenue by strategically identifying and pursuing new business opportunities.
- Generated new business with marketing initiatives and strategic plans.
- Spearheaded initiatives to refine business development processes, enhancing productivity and ensuring alignment with corporate objectives.
Branch Manager
ICICI Bank Ltd
05.2016 - 06.2022
Personal Banker
HDFC Bank Ltd
07.2013 - 05.2016
Junior Officer
ADFC PVT LTD (HDFC Bank Sister Concern)
09.2009 - 07.2013
Medical Representative
FDC LTD
03.2009 - 09.2009
Medical Representative
ACUMEN PHARMACEUTICALS P LTD
06.2008 - 02.2009
Junior Assistant
Larsen & Turbo Limited
06.2007 - 04.2008
Education
Bsc - Maths
Madura College
HSC - undefined
MLWA Higher Secondary School
SSLC - undefined
TVS Higher Secondary School
Skills
Adaptable to new concepts
Accomplishments
- Got Winner Award In Cricket In Intra Collegiate Sports Meet Conducted In February 2007 At Madura College
- Got Runner Award In Volleyball In Intra Collegiate Sports Meet Conducted In February 2007 At Madura College
- Got Winner Award In Kabbadi In Annual Sports Meet Conducted In February 2003 At MLWA School
Timeline
Branch Sales Manager
Cholamandalam Investment & Finance Company
03.2025 - Current
Senior Business Development Manager
Sundaram Finance Limited
06.2022 - 03.2025
Branch Manager
ICICI Bank Ltd
05.2016 - 06.2022
Personal Banker
HDFC Bank Ltd
07.2013 - 05.2016
Junior Officer
ADFC PVT LTD (HDFC Bank Sister Concern)
09.2009 - 07.2013
Medical Representative
FDC LTD
03.2009 - 09.2009
Medical Representative
ACUMEN PHARMACEUTICALS P LTD
06.2008 - 02.2009
Junior Assistant
Larsen & Turbo Limited
06.2007 - 04.2008
HSC - undefined
MLWA Higher Secondary School
SSLC - undefined
TVS Higher Secondary School
Bsc - Maths
Madura College