SALONI KHULLAR
Product Management
Gurgaon
Summary
Strategic Product Manager with 8 years of experience leading product-market strategy and supporting implementation of innovative data and business products in Agriculture, Logistics and International trade domain which aimed at improving customer experience, service levels, network optimization and automation of processes.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Manager
Dehaat
Gurgaon
09.2021 - Current
- Empowered the complete Purchase ground ops team for Output vertical with easy to use App for managing the purchase by eliminating delays in system from ~4hrs to 2mins and saved ~40L yearly expenses by eliminating the need for data punching team
- Developed and evangelized whatsapp conversational bots for external users including suppliers and buyers using zero dev bandwidth and gathering 50% supplies via this channel and converting 10% into orders.
- Spearheaded the implementation of SAP for the complete Output vertical processes including Sales, Purchases and Fin processes
- Identified target market for vendor app and managed its development.
- Digitized the payment processes leading to reduction in duplicate payments by ~1cr.
- Revamped the Landing page of the Farmer app and increased the conversion from landing page to subsequent service by 2x.
Product Manager
Shipsy
Gurgaon
07.2019 - 09.2021
- Develop platform for Exporters and Importers to Procure rates digitally leading to reduction in cost by ~5% by better negotiations and intelligent rate selection system
- Enabled Marketplace strategy for MSMEs and SMEs to procure instant rates from Freight forwarders in few clicks making
vendors reach out to more than 7K shippers without scaling the Sales bandwidth. - Responsible for GTM strategy for the Invoicing Product Launch and reduced discrepancies to zero
- Built Trade management SaaS product for Freight forwarders
Associate Technical Product Manager
Delhivery Pvt Ltd
Gurgaon
07.2015 - 07.2019
- End to end ownership for building customer feedback product leading to improvement in NPS from 45 to 52 by incorporating and gamifying the center scoring and incentive schemes based on customer feedback
- Enabled fake remark detection by geo-fencing the delivery boy's location against the predicted geo-codes
- Better network planning by introduction of Network planning tool which ran on AI models consuming various costs and shipment traffic.
- Developed capability to build intelligence on top of unique set of customers and addresses leading to Reduced returns in the system
by ~4% by identifying fraudulent customers - Process the unclean navigation data and create an intelligence on it
to enable system driven payout to the delivery boys basis the navigation data and introduced differentiated incentives for every delivery basis the difficulty level of every area for fair payouts
Education
B. Tech - Automotive Design Engineering
University of Petroleum And Energy Studies
Dehradun 04.2011 - 04.2015
Skills
Product Conceptualization
Product Strategy and problem solving
SQL
MS Office
User Journey analytics
User Research and Wireframing
Accomplishments
- Won "Emerging Star of DeHaat" Award in 6months of service
- Rewarded as Star Performer for the Spot Rate module
- Won Kaizen award at Delhivery for improving and building our core rooftop geocoder
Timeline
Senior Product Manager
Dehaat
09.2021 - Current
Product Manager
Shipsy
07.2019 - 09.2021
Associate Technical Product Manager
Delhivery Pvt Ltd
07.2015 - 07.2019
B. Tech - Automotive Design Engineering
University of Petroleum And Energy Studies
04.2011 - 04.2015