Saloni Shah

A key member of the Customer Marketing team, I have been fulfilling the role of a revenue-centric marketer with a focus on increasing customer satisfaction through engaging marketing campaigns, leveraging this to drive business success.

My everyday tasks include:

• Addressing and resolving difficult client interactions.
• Handling complex customer issues effectively.
• Utilizing customer feedback to enhance products and services.
• Developing retention campaigns that boosted customer retention to 85%.
• Maintaining a customer satisfaction score of 97%

As a pivotal part of the Marketing team, I have spearheaded the creation of compelling customer-centric content and innovative marketing programs, significantly enhancing customer engagement and satisfaction.

• Developed and revamped Hubilo's entire knowledge base and customer communications.
• Created customer-centric content, including case studies, videos, blogs, PR materials, and more.
• Established a comprehensive customer directory.
• Designed and implemented a customer marketing and referral program.
• Fostered the growth of a vibrant customer community.
• Organized and managed Customer Advisory Board (C.A.B.) and Corporate Social Responsibility(C.S.R.) activities.
• Defined and structured the customer journey for a seamless experience.
• Designed and launched a customer reward program.
• Coordinated collaboration between various teams, including marketing, design, sales, customer success, tech, and product.
• Managed Hubilo's responses to public reviews (G2, Capterra) and maintained the customer inventory.

• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Developed comprehensive reports on account performance, presenting results to senior management during regular meetings.
• Leveraged data-driven insights to optimize account performance and identify trends over time.
• Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.

• Analyzed data trends to proactively address potential issues, maintaining high levels of client satisfaction and preventing attrition.
• Collaborated with cross-functional teams to develop tailored solutions for unique client needs, resulting in increased customer loyalty.
• Developed and maintained a deep understanding of clients' industries, enabling tailored recommendations for their specific challenges and opportunities.
• Spearheaded projects that enhanced internal systems and tools, optimizing operations for increased productivity and better service delivery.