Samarth Sharma
Gurgaon
Summary
Results-driven Digital Marketing Specialist with proven success at Cognizant, enhancing ROAS by 30% through strategic audience targeting and campaign optimization. Adept in data analysis and effective communication, I excel in fast-paced environments, consistently exceeding performance metrics and driving impactful marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Cognizant
Gurgaon
07.2024 - Current
- Managed and optimized Google Ads campaigns, improving ROAS by 30% through data-driven bidding strategies and audience targeting.
- Conducted detailed audits of ad content and campaign structures, identifying and resolving compliance issues to achieve a 100% approval rate on handled cases.
- Ensured adherence to Google Ads policies, reducing ad rejections by 30% through proactive content review and guideline updates.
- Utilized Google Analytics and Ads Manager to analyze campaign performance, leading to a 25% increase in conversion rates by refining targeting and ad creatives.
- Demonstrated ability to work in a fast-paced, high-stakes environment, efficiently managing multiple campaign requests and compliance reviews with maximum accuracy and speed.
- Handled diverse campaign cases daily, troubleshooting policy issues, optimizing ad content, and ensuring smooth execution of campaigns.
- Developed and maintained internal policy guidelines, streamlining the campaign approval process and improving team efficiency.
- Received recognition for delivering high-quality work, exceeding team performance by 50% in campaign approvals and compliance accuracy.
Digital Marketing
SaveMax Group of Companies
04.2023 - 07.2023
- Managed and analyzed daily ad spend and performance reports for Google Ads and Meta Ads, ensuring optimal budget allocation and campaign efficiency.
- Oversaw end-to-end marketing operations, including social media management, creative supervision, and performance tracking to drive brand growth.
- Developed MIS reports to monitor campaign KPIs, leading to data-driven optimizations and improved ROAS.
- Coordinated with designers and content teams to ensure engaging, high-quality creatives aligned with marketing goals.
- Streamlined reporting and insights, enabling faster decision-making and enhancing campaign effectiveness by 20%.
VCSA
Amazon
09.2021 - 02.2022
- Provided live retail support via calls, assisting customers with order placements, returns, reimbursements, and payment-related queries.
- Successfully resolved 80% of customer issues on the first call, ensuring a seamless shopping experience and reducing escalations.
- Handled high-volume customer interactions while maintaining an average handling time (AHT) in the top 10% of the team.
- Processed and tracked refunds and reimbursements with 100% accuracy, ensuring compliance with Amazon’s policies.
- Assisted customers with delivery concerns, missing items, replacements, and account-related troubleshooting, ensuring quick and effective resolutions.
- Maintained a 90%+ customer satisfaction score (CSAT) by delivering professional and empathetic support.
- Coordinated with internal teams to expedite issue resolution, minimizing customer wait times and enhancing service efficiency.
Tech Support
Teleperformance
04.2021 - 07.2021
- Provided expert assistance to customers in setting up and troubleshooting NAS devices, external hard drives, and other storage solutions.
- Guided users through installation, configuration, and optimization of Western Digital products, ensuring seamless functionality.
- Diagnosed and resolved hardware and software-related issues, delivering effective solutions to enhance user experience.
- Assisted customers via calls, chats, and emails, ensuring prompt and professional support.
- Maintained detailed records of customer interactions and solutions, contributing to process improvements and knowledge sharing within the team.
Education
Bachelor of Technology - Computer Science & Engineering
DIT University
Dehradun01.2022
10th & 12th -
American Public School
Gurgaon01.2018
Skills
- Management Skills
- Creativity
- Digital Marketing Management
- Negotiation
- Analytical Problem Solving
- Leadership
- Performance tracking
- Social media management
- Audience targeting
- Campaign optimization
- Data analysis
- Technical troubleshooting
- Effective communication
Certification
- Front end Web Dev
- Digital Marketing Google
- Introduction to Generative AI
Languages
- English
- Hindi
Timeline
Digital Marketing Specialist
Cognizant
07.2024 - Current
Digital Marketing
SaveMax Group of Companies
04.2023 - 07.2023
VCSA
Amazon
09.2021 - 02.2022
Tech Support
Teleperformance
04.2021 - 07.2021
Bachelor of Technology - Computer Science & Engineering
DIT University
10th & 12th -
American Public School