Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Timeline
Generic
Samarth Sharma

Samarth Sharma

Gurugram

Summary

Dynamic marketing professional with proven expertise in data analytics and campaign management at Google. Achieved 171% year-over-year revenue growth through innovative strategies and effective cross-functional collaboration. Proficient in stakeholder communication and utilizing advanced tools to optimize workflows, resulting in significant business outcomes and improved brand performance.

Overview

11
11
years of professional experience

Work History

Solution Expert (Search), gTech Ads Solutions,

Google
Gurugram
05.2022 - Current
  • Led Total Opportunity workstream for CG&E - Collaborated across Search, Youtube & Display experts to deliver growth pitches worth $9B across 98+ customers, driving 171% YoY revenue growth
  • Managed AMER Consumer Electronics portfolio of ~$1B with end-to-end search optimization & growth pitches
  • Unlocked Broad Match & AI Max adoption & tackled PMax degrowth for customers across portfolio, driving +15 pts depth through end-to-end testing & optimization
  • Drove 2025 holiday season growth for portfolio through ABC sales narrative, generating $56M incremental revenue wins in collaboration with sellers
  • Streamlined AMER value pitching, scaling delivery 9x (165+ assets surfacing $341M+ headroom) and optimized operational workflow SLAs by 70%
  • Automated account workflows using NotebookLM and Gemini Workspace, saving approximately 3 FTE hours per collateral generation.
  • Awarded 'Ad Solutions Synergy Star Award' among 220+ applications, for accelerating AMER headroom by 12X & 'gTech Ads Gold Award' for delivering hyper growth for Consumer Electronics vertical

Senior Brand Manager, North India

Godrej Properties Limited
Gurugram
06.2018 - 05.2022
  • Acted as Regional Marketing Lead for end-to-end ATL campaigns with strategic planning and execution of go-to-market strategy of project launches
  • Owned performance metrics of digital campaigns generating leads through Google Ads & Social Media Marketing and reduced CPL by 25% and improved L2S ratio by 10% for North India portfolio through data analytics & optimization
  • Drove deployment and management of the marketing budget for all launches keeping in-line with CoS minimization target. Reduced CoM from 6% to 3.5% through vendor best practices & ROI focus & growing direct sales contribution by +9 pts in North India portfolio
  • Led brand communication and agency management for marketing efforts, content creation, and launch event management, co-developing brand purpose statement "Crafting Joy".
  • Generated sales of INR 6 Cr from Patna through channel activation and ATL campaign for Godrej Golf Links launch; closed INR 15 Cr in sales during Tranquil - Kandivali launch in 2017 while activating 120+ channel partners.
  • Received 'Best Marketing Campaign' in GPL annual awards for generating over 8000 leads and 350+ walk-ins within 2 weeks, contributing to a successful 250-Crore launch campaign in FY20; recognized as 'Most Collaborative' for H1 FY20 in North Zonal Awards for cross-functional collaboration.

Business Analyst - Banking Analytics

EXL Service
Gurugram
08.2015 - 06.2016
  • Managed credit risk models throughout credit card customer lifecycle, enhancing acquisition, customer management, and recovery processes
  • Assessed credit risk score models across different segments by analysing their performance, stability & accuracy through statistical KPIs
  • Delivered strategic recommendations to senior management on continuation or retirement of risk score models, influencing decision-making
  • Developed population segmentation model to predict customer delinquency probability during transaction cycle using SAS
  • Developed and modified complex data pull algorithms using advanced SAS and macros according to the clients' requirements

Education

PGDM - Marketing, Operations Managenment

Management Development Institute
Gurgaon
03-2018

B.Tech - Electrical & Electronics

Delhi Technological University
Delhi
05-2015

Skills

  • Performance Marketing
  • Data analytics
  • Google Analytics
  • Campaign management
  • Brand Management
  • Market Opportunity Assessment
  • Customer relationship management
  • User Research & Persona Development
  • Cross-functional Team leadership
  • Stakeholder alignment
  • Strategic Partnership Development
  • Workflow Automation Tools

Extracurricular Activities

  • Finalist, Cerebro, The National Case Challenge in Delphique - The Management Convention, MDI
  • Secured 1st prize in Innovative Project Showcase, In IEEE All India Student Congress, Coimbatore among 50+ projects from 16 states.
  • Successfully completed 200 hours of social service, At National Service Scheme unit, Delhi Technological University.
  • Gold Medalist in Futsal tournament, In Manfest Varchasva - The Sports Festival, IIM Lucknow.

Timeline

Solution Expert (Search), gTech Ads Solutions,

Google
05.2022 - Current

Senior Brand Manager, North India

Godrej Properties Limited
06.2018 - 05.2022

Business Analyst - Banking Analytics

EXL Service
08.2015 - 06.2016

PGDM - Marketing, Operations Managenment

Management Development Institute

B.Tech - Electrical & Electronics

Delhi Technological University

Similar Profiles

  • Nick Zhou, Ph.D., MBANick Zhou, Ph.D., MBA

    Director of Search (Paid & Organic Search) at GoldbellyDirector of Search (Paid & Organic Search) at Goldbelly

  • Prashant KumarPrashant Kumar

    <ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform

  • Sandeep SharmaSandeep Sharma

    Solution Expert at ASUS India Pvt. Ltd.Solution Expert at ASUS India Pvt. Ltd.

  • Kevin DiDio-WeberKevin DiDio-Weber

    Solution Expert at ToolsToday.com LLCSolution Expert at ToolsToday.com LLC

CREATE PROFILE
Samarth Sharma