Sameer K. Somaiya
Mumbai Maharashtra
Summary
Dynamic leader with a proven track record at K Sera Sera Box Office Pvt Ltd, driving franchise development and increasing revenue by 30%. Expert in strategic planning and negotiation, I excel in building strong business relations and enhancing brand presence. Committed to achieving exceptional results through effective communication and innovative marketing strategies.
Overview
21
21
years of professional experience
Work History
General Manager
Manmachine Car Care Pvt Ltd
Mumbai
08.2024 - Current
- Oversaw studio sales operations to drive revenue and improve profitability.
- Managed franchisee relationships to maintain operational standards and achieve performance goals.
- Implemented comprehensive training programs for staff and franchisees to enhance skill sets.
- Facilitated franchisee sales sign-ups by identifying and securing suitable properties for development.
- Executed lead generation initiatives on Facebook and Meta platforms, attracting potential franchise prospects.
- Conducted recruitment processes for staffing needs across various roles.
- Developed initial inventory quotations to streamline operational planning.
- Collaborated on studio designs, including architectural and civil construction guidance.
Director-SALES
K Sera Sera Box Office Pvt Ltd.
07.2022 - Current
- Successfully Sold 300+ Franchisee Across India.
- Generated non-refundable franchise fees totaling ₹17.70 Cr.
- Signed 2 master franchise agreements in Karnataka, generating revenue of ₹1 Cr.
- Up Sale Products Revenue: 30,000,000 “3 Cr”
- Retail & Master Franchisee Team Management, Responsibility of assignment, Incentive Designing, Mapping of teams Sales Target achievement’s, Strategies Building on customized level as per Prospect background.
- Lead Generation, Filtration, B.P.O Team Management, Exclusive Meeting Appointment Targets.
- Sales & Pre-Operations, Franchisee handover, guidance till Store inauguration.
- Contribution in Designing, Innovative idea in product enhancement and viewing experience, up scale in quality of product, Up-Sales of extra products for Franchisee.
- Press Conference & Developed press materials to inform media and stakeholders about company news., for Franchisee which helped Brand create better market position & created Strong appealing brand presence in India.
- Developed targeted advertising copy, enhancing customer engagement and interest.
- Guided legal compliance and risk management through agreement drafting and signing.
- Prepared essential documents for project financing and banking loans., Project Report for Banking Loan & Finance.
- Designing & Planning for Annual Franchise Sales & Revenue Generation.
Group Business Head- Core Member
K Sera Sera Box Office Pvt Ltd.
08.2021 - 07.2022
- Overall increased Company’s Revenue by 30% post managing the Position as Group Business Head, Strong Impact presented and opened new location of Business in Leh Ladak & Arunachal Pradesh & West Bengal.
- Increased Sales Revenue by 30% from the extincting Sales format.
- Successfully managed and changed the dynamic of Social Media, Paid Campaign and bought down the Cost Per Lead “CPL” from 3 Digit Lead to 2 digit - Raw Lead.
- Active involvement in Social Media Paid Campaigns, Revision of all old campaigns with new content & video for robust marketing and outreaching to right prospect for product sale.
- Coordinated departmental activities for social media, lead generation, and sales across B.P.O, retail, and master sales teams.
- Revised Sales & Marketing Strategies, Renewed the Sales Pitch & Method of Franchisee Sales.
- Re-Started the Inactive Franchisee.
- Created incentive structure for Retail, Master & BPO Sales Team.
- Facilitated support for franchisees to ensure successful launches. from Signing LOI till Day of Inaugural Ceremony.
- Change in Brand Presentation with New Content write up and making it better Position in Market.
Sr.Zonal Manager Entrepreneurship Development
CADD Center Training Services Pvt Ltd
07.2019 - 12.2019
- Managed 15 brands across education, F&B, wellness, retail, and concept sectors, ensuring consistent brand representation and operational efficiency.
- Facilitated onboarding for new franchisees, prepared necessary documentation, and coordinated approvals from Head Office for signing and payment follow-up.
- Franchisee property search, Payment collection, Negotiation on Property & Document Signing on behalf of company.
- Updated investor portal with relevant information, coordinated investor meetings for Maharashtra and Gujarat to enhance stakeholder engagement.
- Participation in B.O.M (Business Opportunity Meet) Region wise.
- Property area Report & Franchise Sing up. Business Capex Management.
Sr.Zonal Manager
Happy Napi Sanitary Pvt Ltd
04.2017 - 09.2018
- Leadership quality with excellent management skills, to handle large team with implementation & execution.
- Utilized decision making skills to evaluate risks and benefits for projects.
- Employed visionary thinking to develop innovative strategies.
- Developing product from scratch, market research, product requirement and demand, designing brand logo, website, Finance Management, Brand Building, Area and Property research, Investment Profile Management, Final Product Sales.
- Executed product launch strategies to maximize visibility and engagement..
- Negotiated agreements to ensure favorable outcomes for the company and stakeholders.
- Generated franchise fees of 70 lac by appointing Master and Sub Franchise across Maharashtra with reputable gynecologist partners.
- Performed franchise discovery to evaluate new business opportunities in the market..
- Facilitated effective communication between departments to enhance collaboration.
- Leveraged emotional intelligence to improve team interactions and relationships.
- Utilized problem solving skills to find effective solutions for team challenges.
- Demonstrated accountability by meeting project deadlines consistently.
- Understood buyer needs and created interest in products and services, actively listening to convert communication into business deals.
- Preparing new business concept & model.
- Lead generations, Cold calling, and Meeting line up.
- Investors meeting, LOI Sing-up, Agreement Sign-up.
- Seed Funding projection, Pitch Deck preparations.
- Prepared reports for founders detailing project progress and challenges..
Franchise Head / Co-Founder
Autobot Futuro
10.2015 - 03.2017
- Brand launch in Franchise Exhibition, successfully signed 2 unit franchise.
- Managed property leasing processes, Store interiors, Merchandising, store launch & day to day operations within 3 months of signing up of franchise.
- Developed brand concept meeting international standards, tailored for Indian audience.
- Created concepts and developed multiple business avenues.
- Collaborated with cross-functional teams for website design, content creation, marketing kit development, architecture, exhibitions and events, and store layout.
- Directed overall management activities & Entrepreneurship activities performed.
Sr. Franchise Sales Manager
The K Group
11.2011 - 10.2015
- Developed business models, proposals, joint ventures, and contracts; negotiated business dealings, secured franchise sign-ups, established territory rights, and obtained legal government approvals.
- Generated project worth 10 Cr during tenure with K Group.
- Additionally generated 2 Cr of Franchise Fees (Non Refundable).
- Marketing of Franchise store launch per-budgeting & pre-launch executions.
- Oversaw daily operations of franchise retail store, ensuring operational efficiency and customer satisfaction..
- Delivered comprehensive training to local staff and managed daily operations of the franchise store.
- Liaise with Architect, Contractor, and Legal Department, Property agents, Management, Franchise Partner for up and operational unit execution.
- Done market research for new customer acquisition.
- Helping franchise partner on after sales & service factors, New business avenues scope & other market strategies.
Team Leader- Distribution Head
Asian Sky Shop (Zee Group- Essel)
01.2006 - 09.2011
- Developed new markets and retail channel sales, managing 200+ existing channel distributors across India and adding 70 new distributors to enhance service delivery.
- Overall I have managed 250+ Channel distributor partners with 60+ Call Center executives.
- Managed Call Center department with 60 sales executives.
- Implemented and evolved high –impact strategies to target new business opportunities and new market.
- Increased conversion rates by 24% through targeted contests and promotions.
- Oversaw order management to ensure accuracy with 80% confirmation & deliverables.
- Generated 70 new channel partners within tight deadlines, requiring minimum investments of 2.5 lac per partner.
Skills
- Franchise Development
- Franchise Operations
- Sales
- Sales Closure
- Business Development
- Product Development
- Marketing
- Advertising
- Brand Building
- Strategic Planning
- Business Analysis
- Management
- Leadership
- Decision Making
- Problem Solving
- Negotiation
- Effective Communication
- Team Building
- Event Coordination
- Store Operations
- Property Leasing
- Mergers & Acquisitions
- Business Relations
Hobbies and Interests
- Long Drive
- Reading Books
- Professional Player at Snooker & Pool Tournaments
- Social Party’s & Entertainments events
- Politics & Charitable activities
Personal Information
- Date of Birth: 08/13/84
- Marital Status: Married
Timeline
General Manager
Manmachine Car Care Pvt Ltd
08.2024 - Current
Director-SALES
K Sera Sera Box Office Pvt Ltd.
07.2022 - Current
Group Business Head- Core Member
K Sera Sera Box Office Pvt Ltd.
08.2021 - 07.2022
Sr.Zonal Manager Entrepreneurship Development
CADD Center Training Services Pvt Ltd
07.2019 - 12.2019
Sr.Zonal Manager
Happy Napi Sanitary Pvt Ltd
04.2017 - 09.2018
Franchise Head / Co-Founder
Autobot Futuro
10.2015 - 03.2017
Sr. Franchise Sales Manager
The K Group
11.2011 - 10.2015
Team Leader- Distribution Head
Asian Sky Shop (Zee Group- Essel)
01.2006 - 09.2011