SAMI SAYYED

• Work closely with leadership and communications team of clients to develop PR campaigns that align with their goals and objectives
• Lead Account Managers by providing guidance, mentorship, and support to ensure that team works cohesively to achieve collective goals
• Foster collaborative working relationships with key stakeholders to ensure alignment on strategic goals and priorities across functional areas.
• Mitigate operational risks and client concerns through comprehensive risk assessments followed by implementation of robust contingency plans where necessary
• Develop, sustain and strengthen client-agency relationship through active communications, coordination and timely reviews to keep sentiment in check
• Lead on-ground PR operations for any activations and brand campaigns
• Develop media relations and sustain existing ones

Co-led and co-strategized communication strategies along with Account Lead across diverse portfolio of clients

Co-Led team operations and ensuring end-to-end implementation of client objectives and targets

Curating & proof-reading all collaterals pertaining to brand communications

Liaise with senior leadership across portfolio on regular basis

Creating and sustaining media relations

• Understanding the team dynamics, building upon the members' strengths and uplifting the team members through timely guidance
• Liasioning regularly with the top management to maintain a healthy professional client-agency relationship
• Assisting the Leads in regular account operations, conduct daily meets to align the plan and help the team to achieve the targets
• Curating, proof-reading press releases, authored articles, quotes and other content-related documents
• Maintaining a healthy and professional relationship with journalists and building new ones on a regular basis.

• Curated monthly, quarterly and annual PR outreach plans for clients along with Account Leads.
• Understand the team dynamics, building upon the members' strengths and uplifting the team members through timely guidance
• Assisting the Senior Consulting Associates in regular account operations, conduct daily meets and achieve the targets through efficient planning
• Curating communication collaterals

• Aiding in monthly, quarterly and annual PR Approach for Clients as well as for special events
• Maintaining a healthy and professional relationship with journalists and building new ones regularly
• Curating daily exposure reports, weekly, monthly, quarterly and annual reports.

• Pitching stories to the media and conducting regular follow-ups
• Curating press releases, authored articles, quotes and other content-related documents with the assistance of line managers
• Creating daily, weekly, monthly, quarterly and annual reports.

• Pitching stories to the media and conducting regular follow-ups.

• Sourcing and Resourcing of Channels and Programming lists
• Handing internal and external queries.

• Pitching stories to the media and conducting regular follow-ups
• Creating daily, weekly, monthly, quarterly and annual reports.

• Worked as a PR intern to get exposure in the field of PR and Communication, understand the industry dynamics and fundamentals by being a part of the ecosystem.