Samiksha Maharshi
Mumbai
Summary
Zealous and determined professional with over 5 years of experience in Brand Management, Digital Marketing, Product Marketing, Promotions, and Campaign Management across the FMCG & Advertising Space. Expert in developing and implementing marketing activities that increase brand value, awareness and market share. Working extensively with Cross functional teams to create and execute marketing initiatives and ensuring that the company's products, services, and product lines resonate with the target market.
Overview
5
5
years of professional experience
Work History
Assistant Manager - Digital
House of Hiranandani Pvt Ltd
Mumbai
07.2023 - Current
- Strengthening the equity of the brand by building a differentiated brand portfolio and offering
- Strategizing a 360° sustainability led marketing campaign 'Tomorrow Matters' with digital hoardings, PR, Radio, Influencer, Media & Digital touchpoints
- Creating & deploying brand communication to consumers using online and social media
- Jointly managing the digital campaigns & launch activations for House of Hiranandani
- Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives
- Identifying target audience, trends, and insights to develop engaging content
- Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results.
Brand Executive - Digital
COLGATE PALMOLIVE INDIA LTD
Mumbai
01.2022 - 07.2023
- Strengthening the equity of the brand by building a differentiated brand portfolio and offering
- Creating & deploying brand communication to consumers using online and offline media
- Jointly managing and executing the digital campaigns & launch activations for Colgate Visible White-O2
- Measuring and reporting on campaign performance and assessing KPIs and ROI
- Improving the value proposition and introduce new products aligned with the overall business strategy
- Identifying and deployment of brand faces across communication channels with an aim of acquisition and customer retention objective
- Working closely with the agency on assets for various digital and e-commerce platforms for toothpaste brands
- Managed brand website & other owned assets designing & development with brand manager along with IT Management of QR codes & their linked landing pages
- Worked closely with influencer agencies & brand managers and executed the influencer campaigns for toothpaste brands like: Colgate Visible White- O2, Colgate Strong Teeth, Colgate Vedshakti Spray & Colgate Kids.
Senior Solutions Strategist
SCHBANG DIGITAL SOLUTIONS PVT. LTD
Mumbai
04.2021 - 01.2022
- Assisted in strategizing and executing the digital objectives & measurable KPIs for assigned brands like Stayfree India, L'Oréal Paris India, and Asian Paints Colour Next
- Created strategies for campaigns and regular content for digital platforms
- Strategized digital objectives during the marketing pitch for brands like Pepperfry and Wellness Forever
- Devised PR strategy on a day-to-day basis to drive positive word of mouth and generate media interest for the brand
- Built brand awareness and increased brand value and profitability for clients.
Integrated Solutions Strategist
SCHBANG DIGITAL SOLUTIONS PVT. LTD
Mumbai
02.2020 - 03.2021
- Devised digital strategies & measurable KPIs for assigned brands like L'Oréal Paris India, Becca Cosmetics and Asian Paints Colour Next
- Worked closely with the video production team for the YouTube video campaign - La Maison for the brand L'Oréal Paris India
- Created strategies for campaigns and regular content for digital platforms
- Performed market research to identify the target audience and their wants, needs, pain points, and purchasing decisions
- Developed engaging brand strategies to build brand awareness and draw in new customers.
Account Executive
TRIATURE DIGITAL MARKETING AND TECHNOLOGY PVT. LTD
Mumbai
04.2019 - 01.2020
- Managed social media presence of brands like Wonder Cement, CASHe, Symphony Coolers, Chandon and Taj Inner Circle
- Client and internal co-ordination to ensure deliveries and daily timelines are met
- Worked on various campaigns for brands like CASHe, Wonder Cement and Symphony
- Designed advertising campaigns for new products and services
- Assisted in developing effective media campaigns and choosing appropriate distribution channels.
Education
Post Graduation Diploma in Management (Marketing) -
Durgadevi Saraf Institute of Management Studies
01.2019
Bachelor of Commerce (General Accounting) -
Mumbai University
01.2016
Higher Secondary School Certificate (Commerce) -
Ruia College
01.2012
Secondary School Certificate -
N. L. Dalmia High School
01.2010
Skills
- Strategic Business Planning
- Marketing Strategies
- Digital Marketing
- Brand Analysis & Management
- Product Management
- Promotions & Campaigns
- Social Media Marketing
- Competitors Analysis
- Product Launches
- Market Research
- Public Relations
- Media Planning & Buying
- Strategic Partnerships
- Sponsorships
- Leadership & Team Building
- Corporate Social Responsibility
- Product & Service Knowledge
- Task Delegation
- Strategic Planning
- Brand Management
Strengths Attributes
- Strategic planner
- Knowledge-driven
- Keen Learner
- Creative
- Proactive & Agile
- Process Oriented
- Negotiator
- Excellent Communicator
Notable Accomplishments
- Executed the Periodshala Campaign for Stayfree India, on the digital platforms geo targeted to UP (2021)
- Executed & managed the Colour Next Campaign for Asian Paints on the digital platforms(2021)
- Executed & managed the La Maison, YouTube Video Campaign for L'Oréal Paris India (2020)
- Executed & managed the digital launch for Becca Cosmetics (2020)
- Executed & managed the online and offline campaign for Symphony Air Coolers with over 500+ audience participation in the span of 2 days in Hyderabad (2019)
- Executed & managed 3 months digital campaign for CASHe with the main objective of Awareness (2019)
Internship
LMI India, Leadership Management International, Digital Marketing Intern, Mumbai, 2018-05-01, 2018-07-01
Languages
- English
- Hindi
Timeline
Assistant Manager - Digital
House of Hiranandani Pvt Ltd
07.2023 - Current
Brand Executive - Digital
COLGATE PALMOLIVE INDIA LTD
01.2022 - 07.2023
Senior Solutions Strategist
SCHBANG DIGITAL SOLUTIONS PVT. LTD
04.2021 - 01.2022
Integrated Solutions Strategist
SCHBANG DIGITAL SOLUTIONS PVT. LTD
02.2020 - 03.2021
Account Executive
TRIATURE DIGITAL MARKETING AND TECHNOLOGY PVT. LTD
04.2019 - 01.2020
Post Graduation Diploma in Management (Marketing) -
Durgadevi Saraf Institute of Management Studies
Bachelor of Commerce (General Accounting) -
Mumbai University
Higher Secondary School Certificate (Commerce) -
Ruia College
Secondary School Certificate -
N. L. Dalmia High School
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