SAMRAT PURKAYASTHA

Present

• Owned performance marketing revenue contribution, scaling its share from 15% to 35% within 12 months
• Reduced CAC from ₹3,722 to ₹1,200 through channel restructuring, cohort-based bidding, and funnel optimization
• Cut Search CPC by 70% (₹200 → ₹60) while improving conversion quality
• Built and optimized high-intent search and retargeting funnels for MBBS doctors and medical students
• Designed automated email and lifecycle campaigns to improve retention and plan upgrades
• Increased renewal rates from 30% to 45% using task-based incentives and behavioral triggers
• Partnered with product, tech, and vendors to plug conversion leaks and improve lead-to-sale efficiency
• Managed multi-crore monthly budgets with strict ROI and payback discipline

• Led GTM strategy across paid, organic, and influencer marketing, managing a 6-member team
• Scaled to 20,000 daily consultations within 6 months, generating ₹3M+ revenue
• Increased organic reach by targeting 500+ high-intent medical topics, driving 1.5M keyword rankings
• Improved revenue by 20% through SEO-led acquisition
• Reduced CAC by 50% (₹600 → ₹320) via remarketing and funnel optimization
• Launched Performance Max integrations with Amazon, Flipkart, PhonePe, maintaining strong ROI

• Led lead generation and revenue growth across performance marketing and SEO
• Scaled website traffic from 400K to 1.5M monthly users in 12 months
• Generated 1,000+ B2B leads via Email and LinkedIn campaigns
• Drove 500K users in a single day during IPL 2018 final through organic growth strategies
• Increased ad revenue from $5K to $12K annually
• Optimized funnels and improved engagement across paid and owned channels

• Managed a $7M quarterly digital marketing budget
• Ranked The Hindu News App in Top 5 overall and #1 trending (organic)
• Scaled Sportstarlive to 1M monthly users with 15% MoM growth
• Increased BusinessLine revenue by 70% YoY
• Achieved 42% lift in conversions via marketing automation
• Led award-winning campaigns including Ask Ashwin
• Part of team that won WAN-IFRA Best Sports News Website 2017

• Managed paid acquisition for North American SMBs, delivering consistent CTR and ROI improvements.