Samuel Nadar
CRM Data Integrity Manager
Thane,Maharashtra
Summary
CRM Data Integrity Manager with 15+ years of experience leading enterprise Salesforce CRM data governance, quality management, and analytics. Proven expertise in establishing standardized data governance frameworks, enhancing data accuracy, and delivering actionable insights through Salesforce reporting and dashboards. Skilled in collaborating with cross-functional stakeholders, optimizing CRM operations, and providing user training to drive adoption and operational excellence. Leveraging Generative AI and automation to streamline business workflows, improve productivity, and build scalable solutions that strengthen data governance, reporting efficiency, and business decision-making.
Overview
1
1
Certification
21
21
years of professional experience
Work History
CRM Data Integrity Manager
L.E.K. Consulting
01.2022 - Current
- Responsibilities
- Sole custodian of enterprise Salesforce CRM data.
- Designed and documented CRM data governance processes.
- Managed CRM data quality, validation, and governance.
- Delivered strategic CRM data projects for Partners and business stakeholders.
- Created Salesforce Reports and Dashboards.
- Performed regular CRM data audits to ensure accuracy and completeness.
- Supported business users with Salesforce administration and troubleshooting.
- Conducted user training on Salesforce best practices.
- Collaborated with cross-functional stakeholders to resolve business requests.
- Utilized Salesforce, ZoomInfo, Introhive, and LinkedIn Sales Navigator for data enrichment.
- Impact
- Established the organization's first standardized CRM Data Governance process.
- Improved CRM data quality through continuous governance and auditing.
- Successfully managed enterprise CRM operations as the sole CRM Data Manager.
- Delivered multiple high-priority reporting and analytics projects for senior leadership.
Data Analyst
LRN Technologies & Content Solutions
02.2021 - 01.2022
- Responsibilities
- Managed two Salesforce instances.
- Supported Salesforce users across global teams.
- Created custom objects, tabs, fields, and validation rules.
- Managed onboarding and offboarding of Salesforce users.
- Maintained user security and access.
- Delivered Salesforce configuration enhancements.
- Impact
- Improved Salesforce administration efficiency.
- Enhanced user experience through timely CRM support.
- Successfully maintained stable CRM operations for global teams.
Senior Marketing Data & Analytics
Kroll India (Formerly Duff & Phelps)
09.2017 - 02.2021
- Responsibilities
- Managed Salesforce data imports using Data Loader.
- Developed Reports and Dashboards.
- Supported Salesforce migration initiatives.
- Performed CRM data deduplication using RingLead.
- Conducted large-scale data cleansing and standardization.
- Executed company and contact research.
- Supported Sales Pipeline reporting.
- Managed account validation and email verification.
- Performed ongoing data enrichment.
- Generated business metrics using Google Analytics.
- Impact
- Successfully contributed to Salesforce platform migration.
- Improved CRM data accuracy and reliability.
- Delivered business intelligence reporting supporting strategic decisions.
- Enhanced CRM adoption through high-quality reporting.
Team Leader
Integreon Managed Solutions India Pvt. Ltd.
03.2008 - 09.2017
- Responsibilities
- Managed Salesforce CRM database for a global advisory client.
- Reviewed CRM change requests and approvals.
- Conducted web research and contact verification.
- Resolved stakeholder CRM queries.
- Conducted client review meetings.
- Prepared operational and KPI reports.
- Managed attendance reporting.
- Trained new and existing employees.
- Performed quality audits.
- Conducted performance reviews and appraisals.
- Impact
- Improved CRM data quality and governance.
- Increased operational efficiency through quality management.
- Developed high-performing teams through coaching and mentoring.
- Strengthened client satisfaction through effective stakeholder communication.
Back Office Executive
Sparsh B.P.O.
06.2007 - 02.2008
- Responsibilities
- Managed customer email support.
- Processed Barclaycard applications.
- Conducted quality checks.
- Categorized customer communications.
- Impact
- Maintained high-quality transaction processing.
- Supported efficient customer service operations.
Associate
Global-E-Service
10.2005 - 04.2006
- Responsibilities
- Managed outbound customer communication.
- Promoted Airtel prepaid products and services.
- Updated customer databases.
- Impact
- Supported customer engagement initiatives.
- Maintained accurate customer records.
Education
Bachelor of Commerce (B.Com) -
Mumbai University
01-2005
Skills
Salesforce CRM
CRM Administration
Data governance
Master data management
Data quality management
Salesforce reports & dashboards
Business analytics
KPI reporting
Data validation
Data cleansing
Certification
Achieved 11 DemandTools Certifications covering CRM data deduplication, standardization, lead conversion, imports, exports, record ownership, and mass record updates.
Timeline
CRM Data Integrity Manager
L.E.K. Consulting
01.2022 - Current
Data Analyst
LRN Technologies & Content Solutions
02.2021 - 01.2022
Senior Marketing Data & Analytics
Kroll India (Formerly Duff & Phelps)
09.2017 - 02.2021
Team Leader
Integreon Managed Solutions India Pvt. Ltd.
03.2008 - 09.2017
Back Office Executive
Sparsh B.P.O.
06.2007 - 02.2008
Associate
Global-E-Service
10.2005 - 04.2006
Bachelor of Commerce (B.Com) -
Mumbai University
Awards & Accomplishments
- Received LEK ExCEED Award for DRIVE Category:
(Taking on APAC's CRM administration while continuing your role as CRM Data Integrity Manager was no small feat. Your development of the FS Dashboard and improvement to revenue directly enabled board-level decision making.
Your persistence, adaptability and resilience under pressure are a clear embodiment of drive. This recognition highlights contributions to the firm's success.)