SANAJ NATARJAN

Leading Communications at Wabtec Corporation. Handling communication for two operating entities as well as supporting a global competency center. Have enabled and built Wabtec as a leading customer brand through strategic communications tactics and interventions.

• Position Wabtec as a leading Rail Engineering Technology company through PR visibility in CAT A publications and Financial Publications
• Spearhead post merger branding with budget spending of close to $1/2 M
• Collaborating closely with HR and Talent Acquisition teams to strengthen Wabtec's employer brand and position the organization as an
  employer of choice in the industry
• Co-creating and implementing internal communications campaigns across APAC and South Asia regions, resulting in a remarkable
  200% increase in employee engagement and satisfaction
• Innovating popular visual format project updates for key sites, improving communication efficiency and transparency
• Building corporate reputation through strategic community engagement programs, fostering positive public perception and goodwill

• Enhanced brand visibility by developing and implementing strategic communication plans.
• Partnered with external agencies to create compelling visual assets aligned with brand identity guidelines.
• Streamlined internal communication processes for improved employee engagement and collaboration.
• Managed high visibility event for the business at IREE (International Railway Equipment Exhibition) with targeted customer engagement
• Co- created and executed Internal communications program across APAC region on Yammer platform
• Drove cost out program on communication projects

• Cultivated strong relationships with business groups and devising tailored communication strategies to support organizational objectives
  and growth
• Managed global connected live events, including new brand launches, ensuring seamless execution and positive brand exposure
• Developed a comprehensive content and story repository for business groups, facilitating knowledge sharing and collaboration
• Crafted communications strategies for B2C business groups, aligning messaging with target audience preferences and expectations