SANCHIT MADAN
Gautam Buddha Nagar
Summary
Results-driven Product Owner with 13 years of IT experience, including 9 years leading enterprise-scale CMS and AI-driven product initiatives. Proven expertise in Adobe Experience Manager, GenAI, and Agentic AI solutions, delivering measurable business value through accelerated time-to-market, enhanced customer satisfaction, and operational efficiency gains. Adept at driving Agile product lifecycles using JIRA, Azure DevOps, and Confluence, achieving consistent ROI-focused outcomes and stakeholder alignment. Recognized for transforming complex business needs into impactful digital products that scale globally and generate sustained competitive advantage.
Overview
12
12
years of professional experience
Work History
Senior Digital Product Owner
Brillio Technologies
Gurgaon
04.2025 - Current
- Maximised Business Value Delivery: Partnered with stakeholders to define product vision and roadmap, ensuring 95%+ alignment of features with strategic business goals, resulting in 20–30% faster time-to-market across CMS and GenAI solutions.
- Data-Driven Backlog Prioritisation: Owned and refined product backlog using JIRA/Azure DevOps, applying ROI and cost-benefit analysis to prioritise features, leading to a 15% reduction in development waste and a 25% increase in customer adoption rates.
- Customer-Centric Product Development: Translated business needs into actionable user stories with clear acceptance criteria, improving customer satisfaction scores (CSAT) by 18% and driving NPS growth by 12 points across Adobe Experience Manager implementations.
- Cross-Functional Leadership: Collaborated with engineering, UX, and QA teams to deliver CMS web applications and AI-driven solutions, achieving a 98% sprint goal completion rate and reducing production defects by 22% through proactive backlog grooming.
- AI & Emerging Tech Enablement: Spearheaded GenAI and Agentic AI product initiatives, enabling 30% automation of content workflows and reducing manual effort by 40 hours per sprint, directly improving operational efficiency and scalability.
- Stakeholder Engagement & Transparency: Conducted sprint reviews and demos with business leaders, ensuring 100% visibility into product progress and securing executive buy-in for over £5M worth of product investments.
- Process Optimisation & Agile Maturity: Championed Agile best practices, driving team velocity improvement of 20% and reducing cycle time by 25%, while fostering a culture of continuous improvement through Confluence-based documentation and retrospectives.
- Value Realisation & Metrics Tracking: Established KPIs and success metrics for product features, ensuring that over 80% of delivered features met or exceeded business ROI targets, and enabling data-driven decision-making for future roadmap planning.
Senior Digital Product Owner
Deloitte USI
Gurgaon
06.2019 - 03.2025
- Oversaw full product lifecycle for CMS applications using Adobe Experience Manager (AEM), leading to a 15% increase in conversion rates.
- Strategically developed product roadmap to enhance site traffic by 20% using AEM.
- Reduced project delivery time by ensuring well-groomed AEM user stories.
- Facilitated stakeholder collaboration to create comprehensive user stories for AEM, enhancing developer efficiency by 40%.
- Enhanced customer retention by 15% through proficient supervision of AEM component development from a functional BA standpoint.
- Conducted thorough assessments of AEM implementations, achieving a 15% reduction in post-launch defects.
- Documentation and Best Practices: Developed comprehensive documentation (such as Product Roadmap, Timelines, Progress Trackers, Capacity Trackers, Weekly status decks, Demo decks, Functional Documents, Confluence, and Sprint closure summary reports). and best practices for using AEM, facilitating knowledge transfer, and ongoing support. This contributed to a 15% improvement in team productivity.
- Backlog Management Tools: Used JIRA and ADO (Azure DevOps) for maintaining the backlog (Epics, Features, User Stories, Tasks, Sub-Tasks, Bugs, etc.), creating dashboards, managing sprints, etc.
- Led and facilitated all Agile sprint ceremonies, including backlog grooming, sprint planning, daily stand-ups, sprint reviews, and retrospectives, to drive team alignment and delivery.
Senior Engineer
Ooyala India Private Limited
Chennai, Tamil Naidu
05.2017 - 03.2019
- Company Overview: A robust video delivery platform focused on enabling audience engagement and analytics
- Adhered to SLAs by resolving P1 and S1 tickets with comprehensive technical troubleshooting steps.
- Cultivated strong partnerships with key stakeholders.
- Offered insights to customers during quarterly business reviews.
- Enhanced customer lifetime value by fostering advocacy and reference-ability.
- Ensured customer success to drive technology adoption.
- A robust video delivery platform focused on enabling audience engagement and analytics
Assistant Manager - Ad Technology
Dainik Jagran
Delhi, Delhi
01.2017 - 04.2017
- Company Overview: A leading Hindi-language daily newspaper providing news and insights on various topics
- Executed and managed multi-platform campaigns with detailed tagging.
- Executed tag implementation across web pages.
- Developed traits and segments in Adobe Audience Manager.
- Produced analytical reports on unused data and targetable audiences.
- Utilized Double Click for Publishers (DFP) ad server.
- Assisted network sales team in monetizing sites with CPC, CPM, CPL, CPA, and CPI models.
- Spearheaded comprehensive Ad Technology initiatives.
- Utilized Web proxy tools such as Charles and Fiddler.
- A leading Hindi-language daily newspaper providing news and insights on various topics
Senior Engineer
HCL Technologies
Hyderabad, Telangana
03.2015 - 01.2017
- Company Overview: A multinational IT services and consulting company specializing in technology and digital transformation
- Delivered technical support for Google DFP Tier 1 clients on ad serving issues.
- Collaborated with Engineering and Sales teams to escalate client issues.
- Assisted clients and internal teams with various DFP features.
- Guided clients on implementing mobile ad serving strategies.
- Served as contact person for EMEA India team on Mobile features.
- A multinational IT services and consulting company specializing in technology and digital transformation
US IT Technical Recruiter
American Cyber System
Noida, Uttar Pradesh
10.2014 - 03.2015
- Company Overview: An IT consulting and recruitment solutions provider specializing in various sectors
- Conducted thorough requirement analyses for various IT positions.
- Utilized major job portals including Career Builder, Monster, Tech Fetch, and Dice.
- Completed resume finalization
- Formulated recruiting plans to pinpoint qualified candidates.
- Assessed applicants' relevant knowledge through phone interviews.
- An IT consulting and recruitment solutions provider specializing in various sectors
Education
B.Tech - Information Technology
Manav Rachna International University
Faridabad05.2013
Skills
- Creative thinking
- High-value product management
- Project planning
- Product positioning strategy
- Stakeholder engagement
- Competitive intelligence
- Market analysis
- Decision-Making competence
- Crisis management confidence
- Presentation skills
- Product launch experience
- Negotiation mastery
- Root Cause Analysis
- Risk assessment
- Agile methodologies knowledge
- Agile delivery
- Strategic planning
- Scrum framework
- Product lifecycle expertise
- Effective communication
- Verbal communication
- Written communication
- Cross-Functional collaboration
- Insight analysis
- Outstanding communication
- Project management certification
- Prioritization expertise
- Visionary leadership
Websites, Portfolios and Profiles
https://www.linkedin.com/in/sanchit-madan-426014a7/
Accomplishments
- Received Multiple Applause & Spot Awards.
- Received multiple best performer Awards.
Timeline
Senior Digital Product Owner
Brillio Technologies
04.2025 - Current
Senior Digital Product Owner
Deloitte USI
06.2019 - 03.2025
Senior Engineer
Ooyala India Private Limited
05.2017 - 03.2019
Assistant Manager - Ad Technology
Dainik Jagran
01.2017 - 04.2017
Senior Engineer
HCL Technologies
03.2015 - 01.2017
US IT Technical Recruiter
American Cyber System
10.2014 - 03.2015
B.Tech - Information Technology
Manav Rachna International University