Sandeep Jaiswal
Summary
Dynamic leader with a proven track record at Essence Mediacom, adept in Sales & Media Strategy and Team Management. Excelled in driving revenue growth and forging strong client relationships, utilizing strong negotiation skills to exceed marketing objectives. Spearheaded innovative media strategies, achieving significant campaign goals through effective account and team management.
Overview
17
17
years of professional experience
Work History
Associate Media Director
Essence Mediacom
08.2023 - Current
- Managing media planning for brands like ThumsUp | ThumsUp Charged | Fanta | Kinley
- Partner with brand managers of the respective brands to deeply understand their marketing objectives, target audiences, and unique challenges
- Spearheading a dynamic media strategy across platforms, driving results that fizz by utilizing advanced data analytics tools like GWI, ComScore to identify audience trends
- Allocate budgets strategically and optimize spending to maximize campaign efficiency and effectiveness
- Achieving the campaign goals
- Building innovative partnerships to amplify our message and help brands to engage diversify audience
Group Head Media
Cheil India
04.2020 - 07.2023
- Lead the creation of revenue-generating product roadmaps for Samsung Korea, ensuring alignment with business goals and market demand
- Collaborate with cross-functional teams to drive product innovation and optimize
- Design and implement media plans tailored to revenue growth, ensuring efficient allocation of budget across channels for maximum ROI
- Maintain detailed flowcharts, buying guidelines, and budget summaries to track performance, making data-driven adjustments to optimize revenue outcomes
- Oversee day-to-day management and optimization of ongoing digital and traditional campaigns
- Ensure campaigns are performance-driven with a strong focus on revenue generation
- Assist in strategic analysis to improve conversion rates, customer acquisition, and lifetime value, directly contributing to revenue growth
- Identify and evaluate emerging technologies that could drive new revenue streams for Samsung Korea
- Provide thought leadership and strategic recommendations for the adoption of innovations that support business growth, enhancing customer engagement, and opening new revenue channels
Media Manager
ShareIT India
10.2018 - 03.2020
- Spearheaded the development of global formats for planning and reporting, ensuring uniformity and efficiency across multinational campaigns, contributing to increased client retention and revenue growth
- Managed high-value global clients like Dream11, 10X Bet, Samsung, Cheetah Mobile , and Gra , DIDI & driving revenue through strategic campaign execution and performance optimization
- Handled brand surveys and annual budget for South Asian countries
- Managed cross functional teams along with local teams and HQ Teams
- Supervising the execution and ensuring the results to meet the KPIs
- Product alignment and positioning to achieve the delivery target of every campaign
- Optimization and analysis of ad campaigns on a regular basis to meet client performance goals
- Strong understanding of emerging technology trends, buying automation and dashboard tools to enhance impact on business
Group Head Media
Cheil India
07.2017 - 10.2018
- Planning basis consumer insights and digital media dynamics to achieve brands KPIs
- Providing client with strategic plans and annual deals to strengthen the Digital presence
- Identifying market needs & executing market specific brand plans
- Working on annual strategies for brand and complete analysis of audience
- Selecting and Buying of Media properties
- Coordinating with various departments within the organization for smooth implementation of media plans
- Managing proper coordination with Client HQ, and Local client for every Strategy, Plan, Reporting and Billing
Senior Account Manager
India-Today
05.2011 - 07.2017
- Handling business development pan-India.
- Maintaining and developing all digital projects, including strategy, engagement, and analysis.
- Development of new areas of opportunity to increase business.
- Create and execute customized campaigns for clients like ESPN, PepsiCo India, Coca-Cola India, Wills Lifestyle, VLCC Group, Ranbaxy, Reebok, Ray-Ban, etc.
- Maintaining monthly and weekly report-building to measure the media performance: NDTV, Virgin Atlantic Airways, IDBI Bank, Dell, etc.
Account Manager
Tmes of India
08.2007 - 06.2011
- Built strong relationships with local and national media and other members of the advertising team
- Mapping of IT and non-IT Accounts in my Territory
- Handling key accounts of both corporate and recruitment consultants
- Upselling Business to the existing client
- Experience in corporate sales in selling integrated media solutions which include a combination of print, online and careerfair events
Education
Post Gradate Diploma - Business Management
Wigan & Leigh College
01.2007
BBA -
Wigan & Leigh College
01.2004
SENIOR SECONDARY SCHOOL -
C.B.S.E.
01.2002
HIGH SCHOOL -
C.B.S.E.
01.2000
Skills
- Sales & Media Strategy
- Revenue Strategies
- Go To Market Strategy
- Strong Negotiation Skills
- Team Management
- Account Management
Timeline
Associate Media Director
Essence Mediacom
08.2023 - Current
Group Head Media
Cheil India
04.2020 - 07.2023
Media Manager
ShareIT India
10.2018 - 03.2020
Group Head Media
Cheil India
07.2017 - 10.2018
Senior Account Manager
India-Today
05.2011 - 07.2017
Account Manager
Tmes of India
08.2007 - 06.2011
Post Gradate Diploma - Business Management
Wigan & Leigh College
BBA -
Wigan & Leigh College
SENIOR SECONDARY SCHOOL -
C.B.S.E.
HIGH SCHOOL -
C.B.S.E.
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