Sandeep Kothapalli
Product Manager - Digital Experience
Bengaluru
Summary
Industry Expert Product Manager with 12+ years of experience
In my dynamic career as a Product Manager at Salesforce, I have acquired extensive experience in diverse portfolios, driving transformative initiatives that shape the digital landscape.
My role in innovative domains like CMS, involved spearheading the power of field intelligence and content strategy pioneers, navigating Content Management Systems like Pagebuilder and AEM.
Furthermore, am passionate about nurturing talent and have excelled in mentoring other product managers, fostering a culture of growth and innovation.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Product Manager- Digital Experience
SALESFORCE.COM India Pvt. Ltd
Hyderabad
05.2018 - Current
- Orchestrated seamless integration of multiple systems to enable centralised product data authoring, ensuring consistent and up-to-date content across website and various platforms.
- Pioneered the development of a self-serve authoring capability for the Customer Marketing team, granting content creators full control and autonomy, resulting in a dynamic and engaging online presence.
- Improved workflow efficiency by eliminating redundant data entry and manual interventions, establishing a unified framework that guarantees consistency in product information across all customer touchpoints.
- Defined the product vision and strategy, aligning it with market trends and customer feedback.
- Worked on a project in AEM that aimed to improve the digital user experience by implementing techniques like Lazy loading of images, Caching of images in Akamai(CDN), web font optimization etc to improve the end user experience which resulted in improving metrics like FCP ( first contentful paint), Cumulative layout shift(CLS) ,Speed index, Page load times etc that ultimately led to increase in sales by 12%.
Senior Product Owner
BROADRIDGE Financial Solutions
Hyderabad
03.2016 - 05.2018
- Worked on project - Omni-channel Delivery that would help deliver communications across print, digital, email, SMS and emerging channels. This helped to reimagine communications and reduced print delivery by 50% and increased digital communications by 20% annually.
- Prioritize requirements and created conceptual prototypes and mock-ups for demonstration.
- Contributed in preparation of test strategy and plans for functional designs with QA Analyst.
Senior Associate Business Analyst
INVESCO Hyderabad Limited
Hyderabad
09.2013 - 03.2016
- Understanding and documenting requirements for allocated project.
- Captured user functional requirements and documented them.
- Gather and analyze information on existing business support issues in order to make recommendations that seek to improve business systems and processes.
Analyst -Investment Banking
WIPRO /UBS investment Bank
Hyderabad
04.2011 - 09.2013
- Perform production support activities which involve assignment of issues/issue analysis and resolution within specified SLAs.
- Worked with dev team to identify and fix complex issues by doing thorough analysis of root cause and impact of defect and helping process to be streamlined.
- Part of PEX project (Process Excellence) that would help to modify, repair or expand existing databases to correct errors, increase efficiency, upgrade interfaces & improve performance.
Education
MBA - Marketing And Retail
01.2009 - 03.2011
Bachelor of Technology - Electronics & Communication
08.2005 - 04.2009
Skills
Scrum Certified Product Owner
Certification
Certified Scrum Product Owner (Credential ID: 1123978) from Scrum Alliance in SEPT’19
Timeline
Product Strategy fro Kellog Executive Education (Credential ID: 14209353)
11-2019
Certified Scrum Product Owner (Credential ID: 1123978) from Scrum Alliance in SEPT’19
09-2019
Product Manager- Digital Experience - SALESFORCE.COM India Pvt. Ltd
05.2018 - Current
Senior Product Owner - BROADRIDGE Financial Solutions
03.2016 - 05.2018
Senior Associate Business Analyst - INVESCO Hyderabad Limited
09.2013 - 03.2016
Analyst -Investment Banking - WIPRO /UBS investment Bank
04.2011 - 09.2013
Institute of Public Enterprise(IPE) - MBA, Marketing And Retail
01.2009 - 03.2011
Guru Nanak Engg. College, JNTU, Hyderabad - Bachelor of Technology, Electronics & Communication
08.2005 - 04.2009
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