Sandeep Unnikrishnan
Creative Writer/ Ideas Person
Mumbai
Summary
An advertising professional with hopeless love for ideas and storytelling. For the past 10 years I have lived and loved the work I’ve done. I’m yet to meet my full potential.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Creative Group Head
Dentsu Webchutney
Delhi
10.2021 - Current
- Leading a team of creative hungry kiddos to create supremely engaging content on the online space
- Interpreting, decoding, executing client briefs into effective creative communicating
- BRANDS
- UnI Cardshttps://www.instagram.com/uni_cards/
- Took the brand from a base following of 5k to 18k and counting in a month
- Blackberrys- https://www.instagram.com/blackberrysmenswear/
- Helped the fashion label become a household name
- Also, launched their Spring Summer
- Collection 2022
- Inshorts and Public App
- Shifted the brand's advertising from in-house to full fledged agency led story telling
- Writing compelling stories to create brand awareness
- Airtel
- Pitched and won brand's digital Email mandate
- Look after everyday communication
- Create promo videos for the brands' DTH services
- Take care of the brand's Fiber services
- Flipkart
- Won the brand's grocery mandate
- Crafting and executing communication for the same
JR COPYWRITER
Network Advertising PVT LTD
01.2014 - 01.2021
- From ideating to becoming the go to person for pitches and BAU
- Awards Won- Goa Fest
- Shortlist Spikes Asia
- Films conceptualized during the tenure
Education
PGPMM -
International school of Business and Media
01.2009 - 01.2011
B.Com - undefined
Bhartiya Vidyapeeth University
01.2006 - 01.2009
Skills
Ideation - I'm the one who has ideas for you to reject, think upon At least, I'll have lots of them
Films Https://wwwbehancenet/portfolio/editor?project_id=62631571
Leading
Complex problem solver
Interpersonal Communication
Quote
"The best ideas come as jokes. Make your thinking as funny as possible."
David Ogilvy
Timeline
Creative Group Head
Dentsu Webchutney
10.2021 - Current
JR COPYWRITER
Network Advertising PVT LTD
01.2014 - 01.2021
PGPMM -
International school of Business and Media
01.2009 - 01.2011
B.Com - undefined
Bhartiya Vidyapeeth University
01.2006 - 01.2009