Sandeep Unnikrishnan
Creative Writer/ Ideas Person
Mumbai
Summary
An advertising professional with hopeless love for ideas and storytelling. For the past 10 years I have lived and loved the work I’ve done. I’m yet to meet my full potential.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Creative Group Head
Dentsu Webchutney
Delhi
10.2021 - Current
- Leading a team of creative hungry kiddos to create supremely engaging content on the online space
- Interpreting, decoding, executing client briefs into effective creative communicating
- BRANDS
- UnI Cardshttps://www.instagram.com/uni_cards/
- Took the brand from a base following of 5k to 18k and counting in a month
- Blackberrys- https://www.instagram.com/blackberrysmenswear/
- Helped the fashion label become a household name
- Also, launched their Spring Summer
- Collection 2022
- Inshorts and Public App
- Shifted the brand's advertising from in-house to full fledged agency led story telling
- Writing compelling stories to create brand awareness
- Airtel
- Pitched and won brand's digital Email mandate
- Look after everyday communication
- Create promo videos for the brands' DTH services
- Take care of the brand's Fiber services
- Flipkart
- Won the brand's grocery mandate
- Crafting and executing communication for the same
JR COPYWRITER
Network Advertising PVT LTD
01.2014 - 01.2021
- From ideating to becoming the go to person for pitches and BAU
- Awards Won- Goa Fest
- Shortlist Spikes Asia
- Films conceptualized during the tenure
Education
PGPMM -
International school of Business and Media
01.2009 - 01.2011
B.Com - undefined
Bhartiya Vidyapeeth University
01.2006 - 01.2009
Skills
Ideation - I'm the one who has ideas for you to reject, think upon At least, I'll have lots of them
undefinedQuote
"The best ideas come as jokes. Make your thinking as funny as possible."
David Ogilvy
Timeline
Creative Group Head
Dentsu Webchutney
10.2021 - Current
JR COPYWRITER
Network Advertising PVT LTD
01.2014 - 01.2021
PGPMM -
International school of Business and Media
01.2009 - 01.2011
B.Com - undefined
Bhartiya Vidyapeeth University
01.2006 - 01.2009
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