Summary
Overview
Work History
Education
Skills
Awards & Recognition
Timeline
Generic
Sandhya Fernando

Sandhya Fernando

Manager - Definition team - OneTech
Bangalore

Summary

Experienced Manager with a proven track record of success in leading the team and driving operational efficiency. Skilled in critical thinking, problem-solving, and analytical thinking. Recognized for innovative ideas and contributions, including being part of winning teams for CEOs Award for Customer Excellence and Innovation Award. Goal-oriented and motivated to excel as a Product Manager, leveraging my leadership, management, and communication skills. With a bachelor’s degree in engineering, I bring a strong technical background to my management role. Committed to delivering exceptional results and driving organizational success.

Overview

13
13
years of professional experience

Work History

Manager - Definition Team

Flipkart Internet PVT Ltd
10.2020 - Current
  • Led strategic FK initiatives such as the ‘Ekart Vertical Launch,’ resulting in substantial growth in GMV share
  • Ekart is looking at a total revenue of $110 million with a year-on-year growth with the current year at 11Cr
  • Ideated and implemented upselling, collaborated with product, Engineering, Experience & Business Teams to Implement 'Multi-pack Facets' across key categories like Lifestyle, HIT, and BGMH, driving significant revenue uplift and enhancing customer engagement
  • (GMV share improved for combos from 4% to ~9% for bedsheets, from 6% to 8% in learning toys, and from 16% to 18% in racquets and from 5.8% to 7.1% for lifestyle)
  • Orchestrated the Browse Taxonomy Restructure(Home Cat), elevating search CTR from a 58% to an impressive 65%
  • Resolved critical SCM challenges, leading to a notable 1% reduction in RTO and marked improvements in operational efficiency
  • Ideated and worked with product and engineering to introduce the ‘Conditional Attribute’ framework to ensure precise warranty information and initiated the ‘Combo Swatch’ feature, resulting in a noteworthy increase in GMV share (e.g., Lifestyle from 5.8% to 7.1%)
  • Collaborated on the successful ‘ICE Vehicle Launch,’ facilitating the sale of 310 Petrol Vehicles (GMV 2.5 Cr) and 165 Electric Vehicles (GMV 1.2 Cr), showcasing strategic product management prowess
  • Acknowledged for exceptional collaboration and leadership in the 'Shopsy P0 Vertical Optimization Project,' achieving a substantial 2000 bps increase in performance metrics
  • Sustained a perfect ESAT score of 100%, indicative of adept team management
  • Spearheaded impactful initiatives in the 'Catalog Enhancement Track' using CX data, facilitating seamless integration of COVID-specific products, and launching innovative verticals to drive revenue growth
  • Implemented critical system enhancements like the ‘Fastag Integration’ and ‘Service Marketplace Development,’ showcasing technical acumen and business acuity in product launches and service expansions
  • Contributed significantly to sustainability with the successful Launch of ‘Green Packaging Launch’ initiative
  • Ideated and collaborated with Engineering and Product Teams for console level change controls for 'Vertical Display Name ' and 'Launch Approval Tracking Tools,' optimizing operational workflows and fostering transparency and efficiency across teams
  • Fast Launch of one the strategic platform launches was done in record time, while ideating solutions for seamless experience and search, and ensuring the platform went live on the expected data with the end-to-end-requirement fulfilled.

AM - Definition Team

Flipkart Internet PVT Ltd
06.2018 - 10.2020
  • Managed the vernacular language implementation for 800 verticals, expanding customer base in rural areas
  • Resulted in a 15% increase in user engagement and a 20% growth in customer acquisitions from non-metro regions
  • Enhanced decision-making by revamping experiences for SHA, Auto Acc, Tablet, and others, leading to a 25% increase in conversion rates
  • Improved user satisfaction, reflected in a 30% decrease in bounce rates and a 20% rise in returning users
  • Support Vertical Sanity Check ensuring data accuracy and improving user experience post-launch
  • Reduced data inconsistencies by 40%
  • Launched Prexo verticals(Enabling Exchange on FK), saving 130 Cr during BBD 2018 and generating an additional 190 Cr GMV by Oct 2019
  • Managed Grocery SCM Taxonomy, maintaining accuracy and optimizing sales processes for a 25% increase in operational efficiency
  • Ran Year-on-Year process improvement tracks
  • Ideas that were proposed from the track were implemented by collaborating with Engineering and Product Teams to enable auto-regeneration of templates, reducing incidents by 10% and saving an average of 2 hours/week per team member
  • Proposed AR implementation for Lifestyle and Furniture
  • This was later picked up by product and actioned by FPS, resulting in a 15% increase in usage and improved customer engagement
  • Spearheaded the launch of 2GUD, targeting impulsive buyers with appealing selections at low ASPs
  • Collaborated on browse tree brainstorming, taxonomy creation, and views implementation for enhanced discoverability, leading to a 40% increase in new user acquisitions within the first month post-launch
  • Implemented templates for sellers, optimizing the seller experience and increasing product listings by 50% in targeted categories

Team Lead - Definition Team

Flipkart Internet PVT Ltd
07.2016 - 06.2018
  • Implemented SOPs and conducted training sessions, reducing tickets for vertical clarification and process issues by 50%
  • Improved L2QC team's TAT by 30%, enhancing operational efficiency and customer service
  • Trained product teams, automating manual tasks and boosting efficiency by 40%
  • Managed Emerald vertical launch, creating verticals and ensuring seamless replication of views in staging and production environments
  • Collaborated with Engineering and product to identify errors in digital and physical flows, reducing data errors by 20% and improving system reliability
  • Proposed and implemented systemic changes for accurate data representation, enhancing customer experience and reducing escalations by 15%
  • Ideated and collaborated with Engineering and products teams to successfully launch Conditional AVs, improving data accuracy by 30%
  • Conducted team training, enhancing capabilities and ensuring smooth adoption of new features, resulting in a 20% increase in feature utilization.

Senior Analyst - Definition Team

Flipkart Internet PVT Ltd
06.2014 - 07.2016
  • Spearheaded the implementation of a standardized style sheet for defining and quality control processes, resulting in a 30% reduction in errors and improved process uniformity
  • Initiated weekly reporting mechanisms for the DFP, enhancing cross-team communication and transparency, and facilitated regular Sr
  • Analyst meetings to ensure alignment and operational efficiency
  • Collaborated extensively with the product team to define rules and standards for Taxonomy, overseeing 4943 paths and exceeding TAT expectations by 20%
  • Conducted thorough QC for 2400+ paths, ensuring precision and completeness, and promptly addressed any arising issues to maintain project momentum
  • Collaborated seamlessly with senior analysts, analysts, category experts, and cross-functional teams to streamline processes and clarify project nuances, fostering a culture of efficiency and collaboration
  • Pioneered training sessions focused on console usage and definition writing, resulting in a notable 25% decrease in errors and substantial efficiency improvements
  • Led initiatives that reduced ticket volumes for vertical clarification and process optimization by an impressive 50%, showcasing strategic process improvement expertise
  • Successfully completed the Taxonomy project, working on 4943 paths with exceptional efficiency that surpassed TAT expectations by 20%, while maintaining meticulous QC standards for over 2400 paths.

Copy Editor(Freelance)

03.2014 - 05.2014
  • Copy-edited white papers for companies across the globe.

Copy Editor

Trivone Digital Services
02.2012 - 02.2014
  • Sourcing, creating and editing content for both Deccan Chronicle Online & Chakpak
  • Managing the site’s social media presence by publishing engaging content
  • Liaising with content contributors across the southern states for timely content delivery
  • Streamline process for colleagues and documenting process changes.

Asst. Editor

Silicon India Pvt LTD
09.2011 - 12.2011
  • Managed content on the website
  • Collaborated with VPs of various organizations and hold tech events across the country
  • Pre and post event coverage of tech meets
  • Responsible for transcribing/editing interviews and publishing them on the website.

Education

Bachelor of Engineering (E&C) -

EPCET – VTU
Bangalore

Skills

Problem-Solving

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Awards & Recognition

  • 2024 – Flipkart Annual Awards - CEO’s Award for Customer Excellence(New Shopping Experiences for BBD)
  • 2024 - Flipkart Annual Awards – Innovation Award(Lowest Price Lock Pass)
  • 2024 – Project 1k - Innovative idea recognized among the top 25 submissions across Flipkart.
  • 2023 – Team Award for successful vertical launches, upliftment of experiences across FK & Shopsy.
  • 2023 – Appreciation from AD(Ethics & Compliance) for contribution to controls built at Compliance end.
  • 2023 – Award received for collaboration with Search POD, Analytics & Shopsy Engineering for Search Conversion Improvement(Shopsy).
  • 2023 – Appreciation from Senior Vice President and Head of the New Business Initiatives Organization(Shopsy) for leading Optimization Project at Catalog End.
  • 2021 – Appreciation from Director(Shopsy) for Launch in record time.
  • 2021 – Appreciation from GPM(Catalog & Buying Engineering) for collaboration and successful completion of high impact projects.
  • 2020 – Award for managing people charter(Catalog Fun Committee) successfully through the years.
  • 2015 – Spot Award(September), Employee of the Month(October)
  • 2014 - Spot Award(June)

Timeline

Manager - Definition Team

Flipkart Internet PVT Ltd
10.2020 - Current

AM - Definition Team

Flipkart Internet PVT Ltd
06.2018 - 10.2020

Team Lead - Definition Team

Flipkart Internet PVT Ltd
07.2016 - 06.2018

Senior Analyst - Definition Team

Flipkart Internet PVT Ltd
06.2014 - 07.2016

Copy Editor(Freelance)

03.2014 - 05.2014

Copy Editor

Trivone Digital Services
02.2012 - 02.2014

Asst. Editor

Silicon India Pvt LTD
09.2011 - 12.2011

Bachelor of Engineering (E&C) -

EPCET – VTU

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Sandhya FernandoManager - Definition team - OneTech