Sandhya Fernando
Bengaluru
Summary
Experienced Senior Manager with 11+ years of success in driving operational excellence and managing cross-functional teams at Flipkart. Known for strategic project leadership, delivering high-impact results, and implementing customer-centric solutions. Adept at identifying opportunities for product enhancements and process improvements, with a solid technical foundation from an engineering background. Passionate about transitioning to a product management role, leveraging my leadership, problem-solving, and communication skills to drive product success and innovation.
Overview
11
11
years of professional experience
Work History
Senior Manager – Definition & Taxonomy Team
Flipkart Internet PVT Ltd
10.2024 - Current
- Collaborated with business, program, tech, and retail teams to launch new products and features for Flipkart’s strategic business entity, Minutes – Quick Commerce
- Worked with data analysts to achieve a Zero Defects Catalog, improving product data quality and user search experience
- Partnered with product and tech teams across Flipkart and Myntra to enhance customer acquisition campaigns through the CUPs project, optimizing targeting strategies
- Managed the launch of prescription medicine offerings, end-to-end vertical development and experience design for Flipkart and Minutes
- Introduced innovative learning initiatives, including the Virtual Book Library, to enhance team engagement and skill development
- Contributed to the successful launch of multiple high-impact verticals, such as Pharma and Motor Insurance, influencing product strategies and market positioning
Manager – Definition & Taxonomy Team
Flipkart Internet PVT Ltd
10.2020 - 10.2024
- Collaborated with business, program, tech, and retail teams to launch an enhanced version of Makro(Part of the Externalization Charter).
- Led the ‘Ekart Vertical Launch,’ resulting in significant growth in GMV share through strategic product and operational initiatives
- Drove the operational execution of key product features such as the ‘Conditional Attribute’ framework, ensuring precision in product warranty information
- Ideated and collaborated with cross-functional teams to introduce the ‘Combo Swatch’ feature, boosting GMV share through product innovations
- Played a pivotal role in enhancing vertical search functionality, reducing ad-hoc support needs by 70% and improving product discovery
- Conducted market research and competitive analysis, successfully launching Vehicles on Flipkart, which included defining product categories and features
- Led multiple high-impact product and operational initiatives that enhanced user experiences and business performance
Assistant Manager – Definition Team
Flipkart Internet PVT Ltd
06.2018 - 10.2020
- Managed the Vernacular Launch, expanding Flipkart’s customer base by tailoring the product experience to different language preferences, driving higher engagement
- Proposed and implemented AR features for lifestyle and furniture categories, resulting in a 15% increase in customer engagement and improved product interaction
- Worked with product teams to revamp the user experience for multiple categories, optimizing conversion rates and driving revenue growth
Team Lead – Launch Team & Store Operations
Flipkart Internet PVT Ltd
07.2016 - 06.2018
- Managed the launch of new product categories and platforms, collaborating across teams to ensure successful go-to-market execution
- Streamlined processes and conducted training sessions to improve team efficiency, laying the foundation for cross-functional collaboration in product launches
Senior Analyst – Launch Team
Flipkart Internet PVT Ltd
06.2014 - 07.2016
- Conducted detailed market research and competitive analysis to inform product decisions for new categories
- Led initiatives to standardize processes and reduce errors, ensuring consistency across the product catalog and improving customer satisfaction
Education
Bachelor of Engineering - Electronics & Communication
EPCET, VTU
Diploma in Embedded Systems - undefined
Cranes Varsity
Skills
- Cross-Functional Collaboration
- Strategic Leadership
- Data-Driven Decision Making
- Process Optimization
- Problem Solving
- Customer-Centric Innovation
- Influencing and negotiating
- Market analysis
- Talent development
- Documentation and reporting
Awards Recognition
- 2024, CEO's Award for Customer Excellence (New Shopping Experiences for BBD)
- 2024, Innovation Award (Lowest Price Lock Pass)
- 2024, Project 1k – Innovative idea recognized among the top 25 submissions at Flipkart
- 2023, Team Award for successful vertical launches (FK & Shopsy)
- 2023, Appreciation for leading catalog optimization project (Shopsy)
- 2021, Appreciation from Director (Shopsy) for record-time platform launch
- 2021, Award for collaboration on high-impact projects (Catalog & Buying Engineering)
Timeline
Senior Manager – Definition & Taxonomy Team
Flipkart Internet PVT Ltd
10.2024 - Current
Manager – Definition & Taxonomy Team
Flipkart Internet PVT Ltd
10.2020 - 10.2024
Assistant Manager – Definition Team
Flipkart Internet PVT Ltd
06.2018 - 10.2020
Team Lead – Launch Team & Store Operations
Flipkart Internet PVT Ltd
07.2016 - 06.2018
Senior Analyst – Launch Team
Flipkart Internet PVT Ltd
06.2014 - 07.2016
Diploma in Embedded Systems - undefined
Cranes Varsity
Bachelor of Engineering - Electronics & Communication
EPCET, VTU
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