Sandhya Pathak

• Enhanced software performance by identifying and resolving technical issues for numerous clients.
• Evaluated existing systems architecture, recommending upgrades or modifications as needed based on analysis findings.
• Managed multiple projects simultaneously, delivering quality results within deadline constraints.
• Led troubleshooting efforts for complex technical problems while maintaining a focus on client satisfaction throughout resolution processes.
• Implemented customized solutions, resulting in improved system efficiency and client satisfaction.
• Increased client trust and maintained long-term relationships through exceptional communication and problem-solving skills.
• Build strong rapport with stakeholders by consistently addressing concerns and providing regular progress updates on projects.
• Identified areas of improvement for clients'' technology systems, proposing innovative solutions that enhanced overall functionality.
• Streamlined processes by designing and implementing automation tools, reducing manual labor efforts.

• Initiated process improvements based on thorough analysis of internal operations data resulting in enhanced productivity levels.
• Led Analytics Implementation team as a Solution Consultant, to identify challenges or roadblocks, and provide guidance for their mid and complex use cases towards successful project completion.
• Collaborated closely with Senior management on strategic planning, provided business documents like BRD, SOW, Project Plan, RACI Matrix, etc

• Worked for the implementation of the latest AEP Launch (Data Collection) for Banking sites to track website users actions effectively and provide insights into user's journeys to enhance ROI.

• Creating Data Elements, Rules in AEP Launch’s web Properties in the Dev/Staging/PROD Environment, building the changes, and publishing the library's current version

• Creating Props, eVars, and Events for websites tracking within AEP Launch & corresponding Adobe Analytics Report Suites

• QA of created tags in AEP and sharing results with Peer

• Creating Processing Rules in Adobe Analytics Report Suites to get customize user data reports generated as per Client needs

• Upgraded Analytics Tags or Extensions within AEP Launch Properties to get updated functionalities applicable to the implemented Analytics codes on websites.

• Writing Release notes for the Production Library to be published.

Involved in the Business Requirement gathering phase and designing technical specification documents for implementing Analytics on any new websites

• Creating Technical Specification Documents related to Adobe Analytics variable mapping

• Generating Reports in Adobe Workspace for Client Presentation

• QA Validation of implemented Analytics Tags using Adobe Experience Debugger Tool

• Mentored Juniors for their skill development.

• Worked as a Tealium iQ Consultant for a Healthcare Site.

• Contributed as a Google Analytics Developer using GTM (Google Tag Manager) for a European Banking Client regarding (App+Web) Tracking Request and also worked as an IC for US - Insurance Client for Google Analytics Implementation using GTM and handled Reporting Requests too.

• Supported an US - Insurance Client for Adobe Analytics Tracking Roadmap as an Adobe

Analytics Consultant.

▪ Implementing Adobe Analytics, JS code on Vodafone UK Site using Tealium, TMS tool and integrating other web tracking tools like AdWords, AdSense, enabling E-Commerce Tracking and Reporting web user’s journey, performance and purchase events like Product View, Add to cart, remove, checkout & Purchase)

▪ Solving issues related to incorrect tracking tags on the client's website and inconsistency in web users reporting data available from Adobe Analytics.

• Worked as a Web Analytics Implementation Developer for different domain clients like Pharmaceutical, Banking, Insurance, Travel Airlines as an Individual Contributor(IC)

• Tools Used - Google Analytics, Adobe Analytics, Google Tag Manager, Adobe DTM(Launch)