Open To Work
Sangesh P
Hyderabad
Summary
Experienced senior marketing, campaign and events management specialist with more than 15 years of expertise in orchestrating comprehensive marketing campaigns. Adaptable leader with a track record of successfully increasing brand visibility through strategic project management and high impact campaign management. My primary focus revolves around overseeing actionable campaign execution, compliance, marketing analytics, event management, and research reports to assess project outcomes.
Overview
15
15
years of professional experience
Work History
Marketing Manager (Offshore Consultant for Oaktree Capital Management)
CES Ltd
04.2025 - Current
- I support the Corporate Communication and Branding team within Client Relations, managing campaigns and events for global stakeholders.
- Handle campaigns for the various content, communications and events. Plan, execute and track its progress. Leverage Salesforce for campaign data management, analytics and its performance. Ensure seamless integration and for accurate data synchronization.
- Developed insight-driven content—thought leadership, case studies, white papers, press releases, promotional collateral, and executive communications—ensuring alignment with brand standards, compliance, and editorial quality.
- Built and optimized executive digital profiles, enhancing online visibility and leadership positioning.
- Supported in scripting and asset coordination to cross-channel promotion, monitoring performance metrics to maximize engagement and brand impact.
- Event Management: Oversee end-to-end planning and execution of in-person, virtual, and hybrid events, ensuring seamless experiences for clients and stakeholders.
- Manage vendors, budgets, logistics, registrations, and meeting schedules while ensuring compliance with regulatory requirements.
- Develop and review event communications, collateral, and assets, coordinating proofreading and approvals to maintain quality and brand consistency.
- Analyze event data, generate performance reports, and identify opportunities for process improvements.
- Deliver exceptional client service by staying updated on product and technology developments to enhance event effectiveness and efficiency.
Associate Manager – 2023-2025 (US BMC Financial Services - Campaign & Experience Management)
EY (Ernst & Young, LLP)
07.2014 - 04.2025
- Campaign management: Work for the EY US Financial Services Organization (FSO) Brand, Marketing, and Communications team to energize both external and internal marketing initiatives.
- Marketing Strategy & Campaign Leadership: Led end-to-end, multi-channel campaign execution and performance tracking, supporting sales enablement through targeted nurture and email programs to drive engagement and pipeline growth.
- Contributed to budgeting and resource planning to maximize campaign effectiveness and ROI.
- Brand & Marketing Communications: Developed compelling, insight-driven content including thought leadership articles, white papers, case studies, promotional collateral, press releases, and executive communications.
- Ensured strict adherence to EY’s global brand standards, editorial guidelines, compliance protocols, and quality benchmarks across all communications.
- Led strategic messaging frameworks for high-profile client events and firm branding initiatives to ensure consistent and impactful brand representation.
- Created and optimized executive digital profiles on ey.com, enhancing online visibility and strengthening leadership positioning.
- Created online profiles on ey.com and digital presence for individuals at the Senior Manager level and higher.
- Supported content-driven and video marketing campaigns, assisting with scripting, content briefs, and asset coordination to strengthen brand storytelling.
- Promoted video content across digital and social channels, monitoring performance metrics to optimize engagement and effectiveness.
- Digital Marketing & Paid Media: Managed end-to-end paid media campaigns across digital platforms, driving strategy, execution, and performance optimization.
- Conducted A/B testing and analyzed key metrics (CTR, engagement, conversions, lead quality) to continuously improve targeting and ROI.
- Collaborated with external agencies to ensure aligned execution and measurable campaign outcomes.
- Market Research, Analytics & Growth Impact: Conducted market and competitive research to inform strategy, refine targeting, and identify emerging trends.
- Analyzed campaign performance and ROI, delivering executive reports with actionable insights to optimize messaging, channels, and engagement.
- Drove data-led campaigns that generated high-quality leads, strengthened brand positioning, and contributed to measurable business growth.
- Stakeholder & Partner Management: Coordinated press releases and media publications, ensuring compliance, approvals, and timely distribution.
- Managed cross-functional collaboration with internal teams and media partners to deliver seamless, on-brand campaign execution.
- Oversaw multiple projects simultaneously, maintaining timelines, quality standards, and consistency.
- Event management: Experienced in planning and executing high-profile events—roundtables, conferences, sponsorships, webinars and webcasts—for up to 5,000 global attendees. I manage end-to-end logistics, including budgeting, scheduling, vendor negotiations, and brand compliance, while ensuring seamless delivery under tight deadlines.
- Skilled in client hospitality, I coordinate catering, accommodations, and virtual platforms to enhance attendee experience.
- I conduct ROI analysis, post-event engagement, and insight gathering to drive continuous improvement.
- By optimizing spend and managing sponsorship contracts, I’ve delivered 20% cost savings and boosted event success by 15%.
- I serve as the key contact for budgeting, compliance, and vendor management across all event types.
- Operations management: Led a team of 11 marketing professionals, setting performance standards and driving continuous improvement.
- Streamlined operations by implementing a workflow system, enhancing productivity and stakeholder satisfaction.
- Supported company-wide change initiatives with a 95% adoption rate through effective change management and strategic stakeholder engagement.
- Developed SOPs and detailed process guides to ensure audit readiness and execution consistency.
- Delivered regular reports and dashboards to leadership, highlighting key metrics and project status.
- Promoted a quality-focused culture by addressing root causes, reducing errors, and increasing efficiency.
- Facilitated smooth team adaptation to organizational changes while maintaining high performance and service excellence.
Project Analyst
IDT Landscapes
01.2012 - 12.2013
- Managed projects and communications with clients including analysis, reports and presentations.
- Oversaw procurement including working with client teams to create and manage contracts, statement of work, amendments, rates and payment terms.
- Negotiated with vendors and completed PO process including material delivery and payment.
- Ensured quality and quantity of material purchased at site.
- Performed data analysis and responsible for evaluating and monitoring the overall project success.
CSE Banker
HSBC GSC India
02.2008 - 05.2009
- Worked for Internal Payments process that involves transfer of funds within the accounts held at Offshore Islands.
- Managed customer transactions which required analysis, logical thinking, interpretation skills and decision-making skills.
- Activities included: opening of savings accounts, fixed deposit accounts, interest adjustments, currency transfers, investigations and closing of accounts as well.
- Pre-processing checks such as signature check, fax indemnity, balance check.
- Handled all customer grievances and discrepancies. Involved with investigations and proper implementation. Following up with the customer.
Process Associate
Genpact
04.2006 - 01.2008
- Worked as a Reservation Agent for the Air Canada client process.
- Assisted customers with online booking and as well as managing reservations for international customers.
- Handled Part-time training for newly recruited batches.
- Responsible for training and mentoring batch of 24 colleagues while onboarding into the process.
- Trouble report and Lean Spoc for the team.
- Collated trouble reports for the team daily.
- Kept track of Lean ideas shared by the team members.
Education
Master of Business Administration - undefined
Bharathiar University
Coimbatore01-2012
Bachelor of Arts - Economics
Mahatma Gandhi University
Kochi01-2006
Skills
- Campaign management
- Content and Email marketing
- PR and Social media management
- Event Planning & Management
- Strategic Marketing & Branding
- Team leadership and development
- ROI Analysis & Budget Management
- Data Analysis & Optimization
Core Competencies
Campaign management, Project and Event management, Consulting, Risk management, Contract and vendor management, Compliance, Client Relations, Microsoft Office Suite, Digital marketing, Social media marketing, Email marketing, Data analysis, ROI and Executive summary, Google AdWords, Change management, Customer and Stakeholder relationship management, Quality management, Budget analysis and planning, Content strategy, Lead and demand generation, Digital transformation, Business process improvement, Marketo, Copilot, Upslide, Salesforce, Monday.com, CVENT, Jifflenow, Zoom, Mercury, InterAction, GEMA, LENS, Dynamics, SuccessFactors, Adobe Workfront, Webtrends, Factiva, Conductor, Hootsuite, Sharepoint
Timeline
Marketing Manager (Offshore Consultant for Oaktree Capital Management)
CES Ltd
04.2025 - Current
Associate Manager – 2023-2025 (US BMC Financial Services - Campaign & Experience Management)
EY (Ernst & Young, LLP)
07.2014 - 04.2025
Project Analyst
IDT Landscapes
01.2012 - 12.2013
CSE Banker
HSBC GSC India
02.2008 - 05.2009
Process Associate
Genpact
04.2006 - 01.2008
Master of Business Administration - undefined
Bharathiar University
Bachelor of Arts - Economics
Mahatma Gandhi University