Saniya Baranwal
Bengaluru
Summary
Experienced Content Writer skilled in creating professional web content for over 3 years. Expertise includes psychology, educational and health and wellness industry topics, producing captivating marketing content. Proficient in MS Office and Google Docs. Highly organized with exceptional grammar and spelling abilities. Demonstrated success in crafting engaging content that captures readers’ attention and enhances brand appeal. Detail-oriented with strong promotional, customer relations, and problem-solving capabilities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Content Writer
Happiest Health
Bengaluru
05.2024 - Current
- Lead the content strategy for wellness-focused newsletters, blogs, calendars, UI/UX content, and interactive games.
- Drive cross-functional brainstorming sessions, leading to the ideation and successful launch of multiple wellness campaigns.
- Collaborate with design, marketing, and product teams to craft UI/UX content for high user engagement.
- Follow trends in the wellness industry and target genre to capitalize on emerging trends.
- Plan writing project stages, outlines, timelines, and organize output to improve workflow.
- Create new ideas, branding collaterals, and social media calendars for marketing campaigns.
Senior Content Writer (Assistant Manager)
The Fuller Life
07.2022 - 05.2024
- Created content for quizzes, social media marketing posts, infographics, and client communications.
- Performed quality check for product, website, marketing, and client-facing content and design creatives.
- Strategized content based on monthly themes, client requirements, marketing analytics, and trending content in the wellness space.
- Collaborated with marketing, client management, program management, operations, and tech teams for the entire tenure of a plan/project.
- Curated content guidelines, communication for new clients, newsletters, monthly articles, and UI/UX content from scratch.
- Coordinated with subject matter experts for interviews and topic generation.
Content Manager
Little Leap
03.2022 - 06.2022
- Supervise ideation and creation of age-appropriate curriculum drafts.
- Edited and approved content for exercises for various programs.
- Strategy for the upcoming app content and session programs.
- Led brainstorming sessions within the trainer and content departments.
- Proofread and edited creatives for social media marketing posts.
- Worked closely with the testing team for app development for content and functionality development.
- Collaborated with trainers in the development of digital learning classrooms, lessons, and assignments for building age-appropriate curriculum.
- Offered subject matter expertise on curriculum design, selection, and purchasing.
Content Writing Specialist
Infanion
Bengaluru
05.2021 - 03.2022
- Written and released internal company monthly newsletters and blogs for the company website.
- Conducted research on the latest technology and projects within the company and written articles for the newsletter and blogs.
- Interviewed employees and team heads about their professional journeys for the newsletters.
- Created, edited, and managed content for company websites and upcoming projects.
- Worked closely with the CEO/founder to build UI/UX content for the upcoming website project.
Child Development Trainer and Content Writer
Little Leap
10.2020 - 04.2021
- Conducted fun learning sessions with activities for the holistic development of children.
- Conducted demo sessions under the supervision of the senior child psychologist.
- Written monthly assessments of the soft skills and areas of improvement for children after each demo session.
- Created content for fun learning activities based on targeted soft skills.
- Created content for the overall curriculum development for upcoming programs and competitions.
Education
Master of Science - Psychology (Clinical)
Jain University
Bengaluru, KA06-2021
Bachelor of Arts - Applied Psychology
Amity University
NOIDA05-2018
Skills
- MS Office Suite
- Language and Communication
- Copy Writing
- Wordpress
- Research and Presentation
- Creative Writing
- UI/UX Writing
- Content Marketing
- Brand Messaging
- Writing, Editing, and Proofreading
Certification
- Suicide Gatekeeper Training Program | Helpie
- Workshop on Neurofeedback | Presidency College
- Certified Webinars | Harvard University, Fortis Mental Healthcare
- Seminar on 'World Suicide Prevention Day' | Cluny Convent High School, Bengaluru
- Volunteer Teacher and Content Trainer | CRY (Child Rights and You)
Developed content for educational modules used in government schools, leading to a 20% improvement in student engagement.
Affiliations
- Indian Classical Dance Kathak and Bharatnatyam
- Salsa
- Yoga
Languages
Hindi
First Language
English
Proficient (C2)
C2
German
Beginner (A1)
A1
Timeline
Senior Content Writer
Happiest Health
05.2024 - Current
Senior Content Writer (Assistant Manager)
The Fuller Life
07.2022 - 05.2024
Content Manager
Little Leap
03.2022 - 06.2022
Content Writing Specialist
Infanion
05.2021 - 03.2022
Child Development Trainer and Content Writer
Little Leap
10.2020 - 04.2021
Master of Science - Psychology (Clinical)
Jain University
Bachelor of Arts - Applied Psychology
Amity University
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