Sanjay Dhyani
New Delhi,Delhi
Summary
With over 16 years of experience, in my role as a Business Head e-commerce, digital business, b2b online and retail sales, I have spearheaded numerous high-impact initiatives, demonstrating my ability to drive seller/merchant (D2C Brands, Manufacturer, Distributor, Wholesaler, Retailer) and business growth, result-driven marketing practices, Proven expertise in marketplace management, and digital performance marketing with strong understanding of consumer behavior, digital trends, and competitive landscape. Experience in P&L management, data analytics, and growth hacking strategies. Have successfully managed large-scale programs across multiple platforms, including Marketplace, B2B, Digital Wallet/UPI, and Transport Aggregators. My expertise lies in strategic planning, business development, and ensuring sustainable growth and performance enhancement.
Overview
16
16
years of professional experience
Work History
AVP - Sales & Operations | Vertical Head – Ecommerce & B2B Sales
First Meridian Global
09.2024 - Current
- Leading and managing vertical with implementation of comprehensive sales strategies to drive revenue growth across diverse markets, aligning with First Meridian's objectives
- Operational Excellence: Oversee daily operations to ensure efficiency, quality, and consistency in service delivery, optimizing processes to enhance client satisfaction
- Team Development and Performance Management: Lead, mentor, and evaluate sales and operations teams, fostering a high-performance culture and ensuring alignment with organizational goals
General Manager | Business Head - Ecommerce & B2B Programs
Denave
04.2016 - 09.2024
- Led Programs for following Brands: Marketplace: Amazon.in, Amazon.com, Flipkart, Meesho, Snapdeal, Alibaba B2B: Amazon Business, Wishbook Digital Wallet: Google Pay, Paytm, Amazon Pay, Freecharge, Transport Aggregator: Uber, Ola
- Lead the Global Ecommerce marketplace and D2C business growth strategies business, ensuring client satisfaction and driving revenue growth across B2B and B2C sectors
- Develop and execute a comprehensive e-commerce strategy to drive online sales and brand visibility
- Oversee B2B merchant and SME onboarding, seller performance management, and business customer account management, driving operational excellence and profitability
- Oversee performance marketing, digital advertising, and SEO/SEM to enhance traffic and conversions
- Utilizing data analytics and consumer insights to optimize digital strategies and user experience
- Spearhead new business development initiatives, fostering long-term vertical growth and providing visibility for employee growth
- Accountable for the P&L of the sub-vertical, ensuring revenue recognition and optimization
Onboarding Specialist (Market Development Team)
Snapdeal
12.2014 - 04.2016
- Onboarded and managed seller performance, resulting in marketplace growth and enhanced seller revenue
- Curated brand and category assortments to close assortment gaps and boost platform revenue
- Provided strategic guidance to sellers on optimizing their GMV and sales performance
Assistant Manager - Store Operations
Spencer’s Retail Ltd.
10.2012 - 03.2014
- Spearheaded B2B sales initiatives and in-store sales strategies, resulting in increased revenue and brand visibility
- Managed P&L for the responsible category, driving profitability and optimizing financial performance
- Led merchandising strategies to ensure optimal product mix, pricing, and in-store placement
- Streamlined inventory management and collaborated with teams to forecast demand, improving product lifecycle management
- Led customer engagement initiatives, enhancing brand loyalty and amplifying Net Promoter Scores (NPS)
Sales Associate - Apple iProfessional
Apple India (V5 Global Services)
10.2011 - 10.2012
- Met and exceeded sales targets, leading to a promotion to manage sales teams
- Managed and motivated store teams to increase sales and improve operational efficiency
- Stayed current on Apple product launches and implemented strategies to maximize sales
Customer Service Specialist
Croma
11.2008 - 03.2011
- Achieved consistent sales growth through daily target achievement and optimal inventory management
- Built strong customer relationships, resulting in recurring business and customer referrals
Education
Executive PG Program - Strategy and Leadership
IIM Indore
Indore 01.2022 - 1 2023
Bachelor of Commerce -
Delhi University
Delhi10th & 12th - Commerce
CBSE
Skills
- Strategic Planning
- Leadership
Data Analytics
Digital Marketing
Accomplishments
- Pan India Team Performance Accolade, by Amazon Business for the highest sales growth by a business program partner, 03/22
- Team Stellar Accolade, for the OND quarter, 12/21
- Team Stellar Accolade, for JAS’2020, 09/20
- Team Stellar Accolade, for OND’2020, 12/20
- Individual Performance Excellence Accolade, 03/22
- Team Accolade, by Amazon India for highest account launches and best order management, 03/18
- Best Employee Award, four times in Snapdeal for outstanding sales performance, 12/15
- Highest sale in a month, of ₹1.49 crore as the first manager to meet annual targets at Spencer’s, 03/13
- Certified Apple Product Professional, by Apple US, 03/12
- Best Employee, four times at Croma and recognized three times for the highest sales of extended warranties, 03/10
Personal Information
Current CTC: 39L p.a. (34L fixed + 5L variable)
Timeline
AVP - Sales & Operations | Vertical Head – Ecommerce & B2B Sales
First Meridian Global
09.2024 - Current
Executive PG Program - Strategy and Leadership
IIM Indore
01.2022 - 1 2023
General Manager | Business Head - Ecommerce & B2B Programs
Denave
04.2016 - 09.2024
Onboarding Specialist (Market Development Team)
Snapdeal
12.2014 - 04.2016
Assistant Manager - Store Operations
Spencer’s Retail Ltd.
10.2012 - 03.2014
Sales Associate - Apple iProfessional
Apple India (V5 Global Services)
10.2011 - 10.2012
Customer Service Specialist
Croma
11.2008 - 03.2011
10th & 12th - Commerce
CBSE
Bachelor of Commerce -
Delhi University
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