Sanjay Murari

Successfully leased and managed three hotel properties in Ahmedabad and Rishikesh.

Oversaw daily hotel operations, guest services, and team management to ensure smooth functioning and high service standards.

Led marketing and sales strategies to drive occupancy, revenue growth, and customer acquisition.

Developed and executed promotional campaigns and partnerships to enhance market presence.

Built and maintained relationships with corporate clients, travel agencies, and online travel platforms (OTAs).

Analyzed market trends and competitor activities to optimize pricing and service offerings.

Adapted to operational challenges and made strategic decisions, including business closure in December 2024 due to market dynamics.

Key Interactions

Internally

• Finance
• Front Office
• F&B
• General Administration
• Kitchen
• Talent & Culture

Externally

• Guests
• Visitors
• Reporters/Journalists

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image
• Conduct performance review and manages performance issues that arise within the management team
• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
• Conduct monthly departmental meetings

• Responsible for performance of Rooms sales, Catering Sales and Reservation Team
• Responsible for RFP and Business cases
• Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
• Directed sales and marketing management staff in successful use and development of business plans and strategies.
• Evaluated market data to develop and create business strategies and marketing plans.
• Analyzed sales and marketing data for improved strategies.
• Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
• Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Maintain and promote a team work environment with effective and clear communication amongst co-workers.
• Responsible for best client service is being made available through communication amongst the team, cross training within the department and appropriate market penetration.
• Works with sales team to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment.
• Responsible to set the example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
• Responsible to ensure hotel meets or exceeds budgeted goals.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas.
• Assists with the development and implementation of promotion, both internal and external.
• Creating a focus on attracting new business.
• Updating and owning the sales strategy &sales plan with the Commercial Director.
• Provides positive and aggressive leadership to ensure maximum revenue potential.
• Leading on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
• Recommends monthly room nights target goals for sales team members.
• Participates in sales calls with members of sales team to acquire new business.
• Maintain and expand corporate incentive program via direct mail, personal visits etc.
• Oversee and ensure the updating of rates, promotions on hotel website and OTA’s.
• Responsible for the training of salesteam.
• Monitors all day to day activities of direct reports.

• Started working as Assistant Sales Manager ( Feb 2014 to Mar 2016 )
• Got promoted as a Sales Manager ( Apr 2016 to Mar 2018 )
• Got Promoted as a Senior Sales Manager ( Apr 2018 to Jun 2019 )
• Manage the development of a strategic account plan for the demand generators in the market.
• Manage the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities.
• Deliver customer intelligence by evaluating the market and economic trends which reflects a strategy to meet or exceed customer expectations
• Developed sales campaigns, promotional events in order to promote and accommodate goals of the hotel.
• Research competitor’s sales team strategies to identify ways to grow occupancy and Rev PAR and increase marketshare.
• Whiten team sales strategy meetings on weekly basis on overall sales strategy.
• Suggest innovative marketing ideas and develop deployment strategies to continue & grow marketshare.
• Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serve as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Marketing Communications and other hotel departments as appropriate.
• Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Utilizing social networking opportunities to facilitate sales and increase brand awareness.
• Identify public relation opportunities and coordinates activities to augment the overall marketing communication strategy.