Sanjeev Saraswat
Bangalore
Summary
Accomplished senior executive with 33 years of leadership experience in process instrumentation and automation. Proven track record in strategic planning, operational efficiency, and exceeding growth targets. Strong team leader who fosters high-performance environments and exceptional outcomes. Skilled in budgeting, forecasting, and maximizing profitability. Respected for collaborative partnerships and driving organizational success.
Overview
34
34
years of professional experience
Work History
Head – Knowledge Management and New Technologies
Yokogawa India Limited
Bangalore
04.2019 - Current
- Spearheaded comprehensive technical, product positioning, and process knowledge training initiatives, resulting in a 25% increase in customer satisfaction and 15% boost in repeat business.
• Optimized training delivery methods for consistent knowledge transfer, leading to a 20% improvement in overall team performance and contributing to a 10% rise in revenue.
• Led promotion of cutting-edge green hydrogen technology & IIoT based solutions, driving awareness and adoption across eco-system over the last two years, resulting in enhanced market positioning and growth.
Dy. General Manager - Business Development
Yokogawa India Limited
08.2016 - 03.2019
- Capitalized on key account management expertise to close opportunities and deepen relationships with strategic accounts
- Developed and managed strategic partner programs through channel sales, overseeing planning, execution, and project tracking
- Built a strong sales pipeline through market research, network cultivation, and client referrals. Created targeted pitches, proposals, and negotiated pricing and work orders
- Enhanced industry knowledge by attending educational events and trade shows, staying current with professional publications, and expanding personal networks.
Regional Head (North India) & Head - Global Team
Yokogawa India Limited
09.2014 - 08.2016
- Directed a team of over 50 employees, overseeing a business valued at Rs 1000 million
- Accountable for establishing business direction and executing comprehensive plans for all Yokogawa operations in North India
- Guided regional business units in preparing, implementing, and reviewing sales strategies, business development, forecasts, service delivery, and customer relationship growth, maintaining both high-level and detailed perspectives
- Established and strengthened the brand presence across North India in diverse sectors such as Oil & Gas, Power, Metals & Mines, Pulp & Paper, Chemical, Fertilizer, Food & Pharma, serving End-users, EPCs, Consultants, and OEMs
- Managed SG&A, led multi-location offices, and supervised team members across the region
- Partnered with sales, marketing, and other stakeholders to gain customer insights and execute customer-centric market and sales plans, resulting in a 12% increase in sales and margin growth
- Launched channel development initiatives in North regions, cultivating a robust indirect channel network that contributed 18% to total regional sales
- Expanded the distribution network, achieving consistent year-over-year sales growth
- Directed the global channel strategy, transforming product and business goals into actionable channel plans and driving their successful execution
- Served as the leader for the Global Promotion team in the Flowmeter business, setting strategic direction and overseeing promotions across Europe, North America, Asia (Japan, Singapore, India), Australia, and the Middle East, while also guiding product development in Japan and Germany
Country Marketing Head (Flow)
Yokogawa India Limited
04.2011 - 08.2014
- Managed flow meter products including magnetic, vortex, coriolis mass, rotameter, and ultrasonic flow meters across India
- Designed and implemented comprehensive strategic marketing plans covering business development, forecasting, pricing, and sales force training in India
- Built the FLOW brand across diverse industries such as Oil & Gas, Power, Metals & Mines, Pulp & Paper, Chemical, Fertilizer, and Food & Pharma. Managed the end-to-end process from pre-enquiry to pre-execution stages
- Identified project leads and coordinated efforts both within India and with global offices, ensuring successful business conversions
- Collaborated with worldwide affiliates and Yokogawa manufacturing units to promote business and drive growth initiatives
- Participated & led global promotion team on Flowmeter business to set the direction, promotion activities in Europe, North America, Asia (Japan, Singapore, India), Australia and Middle East and product development activities in Japan & Germany
Regional Business Manager - West (Guj, MP & Raj)
Yokogawa India Limited
07.2005 - 03.2011
- Oversaw strategic account planning, business development, sales forecasting, marketing, pricing, training, customer service, and personnel hiring in the Western states of Gujarat, Rajasthan, and Madhya Pradesh
- Delivered approximately Rs 700 million in revenue from the Western states, achieving 20% growth year over year
- Managed relationships with corporate industry leaders to fulfill C&I package requirements through effective networking
- Led a team of 12 sales representatives, 13 service personnel, and 6 administrative staff across multiple locations, accommodating diverse needs and goals
- Increased sales by 23% by focusing on improving margin differentials in underperforming markets
- Developed and implemented dealer growth models, setting performance targets and optimizing sales channels for company products and services. Created a methodology to identify the best routes-to-market
Regional Product Manager
Yokogawa India Limited
12.2000 - 07.2005
- Led strategic business planning, sales forecasting, and sales plan execution across the Western states of Gujarat, Rajasthan, and Madhya Pradesh
- Consistently achieved 100% sales targets year over year, with an average annual growth rate of 52%, increasing revenue from Rs 18 million to Rs 125 million
- Transformed the Products division from three years of negative growth into a high-growth phase by focusing the team on expanding the customer base and targeting strategic customers and industries
- Transitioned manual procedures to automated processes and re-engineered workflows for greater efficiency and effectiveness
- Recruited, trained, and developed teams at satellite branch offices in Surat, Bhopal, and Indore
- Managed field instrumentation, panel instrumentation, analytical systems, and customized packages
Product Manager
Forbes Marshall Group
04.1991 - 11.2000
- Growth Path
- Jun’97 – Nov’00 as Product Manager
- Jun’94 – Jun’97 as Sr. Sales Engineer
- Apr’91 – Jun’94 as Sales Engineer
- Identified market opportunity and implemented sales plan in the assigned areas of Gujarat & Rajasthan
- Managed all technical support to be provided to end-user and OEM accounts
- Coordinated with marketing and other offices for project orders
Sales Engineer
Meltron
06.1990 - 03.1991
Education
Bachelor of Technology - Electronics And Communication Engineering
National Institute of Technology
Warangal, India04.1990
Skills
- Sales & Marketing
- Market & Competitive Analysis
- Territory Growth Management
- Strategic Alliances
- Customer Relationship Management
- P & L Management
- Strategic Planning
- Cost Optimization
- Team Building & Leadership
Affiliations
- Member, Ahmedabad Management Association
- Member, ISA
- Member, Indian Institute of Chemical Engineers
- Member, Boiler Users and Manufacturer Association
Languages
English
Hindi
Gujarati
Personal Information
Date of Birth: 08/10/68
Timeline
Head – Knowledge Management and New Technologies
Yokogawa India Limited
04.2019 - Current
Dy. General Manager - Business Development
Yokogawa India Limited
08.2016 - 03.2019
Regional Head (North India) & Head - Global Team
Yokogawa India Limited
09.2014 - 08.2016
Country Marketing Head (Flow)
Yokogawa India Limited
04.2011 - 08.2014
Regional Business Manager - West (Guj, MP & Raj)
Yokogawa India Limited
07.2005 - 03.2011
Regional Product Manager
Yokogawa India Limited
12.2000 - 07.2005
Product Manager
Forbes Marshall Group
04.1991 - 11.2000
Sales Engineer
Meltron
06.1990 - 03.1991
Bachelor of Technology - Electronics And Communication Engineering
National Institute of Technology
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