Sanju Scaria

Managed sales operations and distribution network across the Central Kerala region.

• Achieved sales targets by 27% through effective planning and execution.
• Increase Retail business: Addition of new Retailers - Electricians every month
• Product schemes with Maximum participation
• Improved market coverage by 30% through strategic allocation of SO and distribution network.
• Optimized brand availability and visibility resulting in 25% increase in sales.
• Formulated and executed secondary sales plan - Area wise, SO wise, brand wise, SKU wise.
• Built and maintained strong relationships with distributors and stakeholders.

Managed sales operations and distribution network across the North Kerala region.

• Upcountry coverage: Retail coverage of upcountry market: North Kerala
• Ensuring customer coverage: Retail entities Sub-retailers Electricians Individual EU,Architects ,Fabricators of designated area. In North Kerala
• Keep track of New and existing projects (EU) - To meet and create preference
• To Increase SOW : Existing and New retail customers ,Introduction and implementation of Product Scheme ,E commerce usages
• Increase Retail business: Addition of New Retailers , Electricians every month and Product schemes Maximum participation

• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.

• Managed store organization, maintenance, and purchasing functions.
• Maintained customer satisfaction with quick and professional handling of product returns.
• Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.