Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Sankeet Patel

Director, Shopping Experience & Retention
Bengaluru,KA

Summary

A seasoned E-commerce professional, with strong understanding of Consumer and business nuances & over a decade of experience working with complex problems to unlock growth in diverse & ambiguous business scenarios.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

Director, Shopping Experience & Retention

Flipkart Health+
Bangalore, KA
01.2022 - Current

Leading effort to build a consumer first HealthTech app for India's largest shopping platform. Enabling access and affordability to healthcare needs of over 200Mn platform shoppers

  • Own experience and performance of the Flipkart Health+ app Storefront & Shopping funnel. Scaling the launch from 60K daily users to 200K+ users
  • Built and established key retention channels such Push Notifications, SMSes & Email. Improving Channel SOT by 50% in 6 Months
  • Unlock new growth channels such as Whatsapp & Call to order to drive acquisitions of new users and re-activation of lapsed users
  • Oversee Payments & payment partnerships for the platform to enable a smooth checkout experience, & maximize growth

Associate Director, Events & Growth

Flipkart
Bangalore, KA
12.2020 - 12.2021
  • Led strategy development and execution for India's biggest shopping Festival - The Big Billion Days '21 (a $3Bn Shopping Extravaganza) driving a 40%+ customer growth, new Engagement innovations & sustainability charters
  • Built a brand facing program to establish Flipkart as the largest launch platform for retail brands in India through Flipkart LaunchHub. Enabled over 200 product launches through the year
  • Built Flipkart boost, an integrated program to onboard & leapfrog growth for D2C brands on Platform. Scaled program to 60+ Brands driving $3 Mn annually growing 40% QoQ

Associate Director

Flipkart
Bangalore, KA
01.2019 - 12.2020
  • Scaled brand "The Big Billion Days", India's biggest sale event, by driving ecosystem presence & partnerships, with over 80 of India's biggest brands.
  • Built new partnership models to deliver higher ads revenues, creating over $1mn bottom-line goodness.
  • Launched the first Video commerce interface at Flipkart, creating a video-fied shopping experience, boosting both engagement & conversions.
  • Drove growth of customer engagement charter, by scaling games business to over 2Mn DAU & over $1Mn revenue charter.
  • Unlocked customer growth through gamification, & external partnerships.
  • Unlocking over 500k incremental customers annually.

Senior Manager

Flipkart
Bangalore, KA
04.2014 - 12.2018
  • Led turnaround of Home BU, enabling 15+ pps market share gain over a period of 2 yrs. through key strategic bets
  • Owned P&L for Home businesses, delivered on robust growth while managing bottom-line commitments.
  • Led merchandising & Customer experience streamlined customer flow resulting in conversion uplift.
  • Led sourcing for Home Textiles & Decor businesses, Driving a $50+Mn business.

Sr. Business Analyst

Target Corporation
Bangalore, KA
07.2009 - 05.2012
  • Managing replenishment processes for Home and Food Categories to maintain optimal levels of inventory across all levels of the value chain.
  • Selected to Lead the end to end replenishment pilot, where I established new processes & best practices to deliver instock levels for Target Stores in the US, and trained a team of 20 individuals to scale the activity
  • Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes

Education

MBA - Marketing

Symbiosis International University
Pune, India
06.2012 - 03.2014

Bachelore of Business - Management

Christ University
Bangalore, KA
06.2006 - 03.2009

Skills

    People Leadership

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Additional Information

  • Capstone Certification: Scored over 850 in Capstone Business Simulation in B-school, among the top 5 percentile
  • HONOR AWARDS , Annual Award for Team Leadership (2012) Target Corporation Sr. Vice President's Award for Process Excellence (2011) Target Corporation
  • Achievements/Tasks Achievements/Tasks Achievements/Tasks

Timeline

Director, Shopping Experience & Retention

Flipkart Health+
01.2022 - Current

Associate Director, Events & Growth

Flipkart
12.2020 - 12.2021

Associate Director

Flipkart
01.2019 - 12.2020

Senior Manager

Flipkart
04.2014 - 12.2018

MBA - Marketing

Symbiosis International University
06.2012 - 03.2014

Sr. Business Analyst

Target Corporation
07.2009 - 05.2012

Bachelore of Business - Management

Christ University
06.2006 - 03.2009
Sankeet PatelDirector, Shopping Experience & Retention