SANTANA BANERJEE
New Delhi
Summary
Personal Branding Content Writer with 5+ years of experience across SEO, academic, and LinkedIn personal branding content. Currently managing and ghost-writing LinkedIn content for 22+ clients across Agentic AI, Finance, Leadership, Retail Transformation, DeepTech Innovation, and Product Management. Proven ability to build authority-driven content, align brand voice with audience intent, and create consistent, high-engagement LinkedIn content that supports visibility, trust, and inbound opportunities.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Engineer (Internship)
Banter Marketo
Netaji Subhash Place
11.2025 - 04.2026
- Manage LinkedIn personal branding content for 22+ clients across AI, Finance, Leadership, DeepTech, Product Management, and Retail sectors.
- Ghostwrite thought leadership, educational, and authority-building posts aligned with individual brand positioning.
- Conduct niche-specific research to simplify complex topics into engaging LinkedIn content.
- Ensure consistency in tone, messaging, and posting cadence to support long-term personal brand growth.
- Translate complex industry concepts into clear, value-driven LinkedIn narratives.
- Support engagement growth through hook optimization, storytelling frameworks, and CTA structuring.
SEO Content Writer
Kollegeapply
Gurugram
03.2025 - 09.2025
- Create and optimize SEO-driven blogs and website content.
- Perform keyword research, write meta titles/descriptions, and optimize headers.
- Edit and proofread content to improve readability, keyword placement, and search visibility.
- Align content structure with search intent and on-page SEO best practices.
Team Leader – Academic Content Writing
Writex
Kolkata
01.2022 - 01.2025
- Led and managed a team of academic writers to ensure timely, high-quality delivery.
- Reviewed content for accuracy, structure, and compliance with guidelines.
- Trained new writers on quality standards, research methods, and formatting guidelines.
- Improved workflow efficiency through task prioritization and clear communication.
Academic Content Writer
Royal Research
Kolkata
01.2021 - 01.2022
- Researched and developed academic content including essays and research papers.
- Managed multiple projects while meeting strict deadlines.
Education
M.Sc. - Dietetics & Food Service Management
KPC Medical College & Hospital
B.Sc. - Bio Science
Calcutta University
Skills
- Personal Branding Content
- LinkedIn Ghost-writing
- Content Strategy
- Thought Leadership Writing
- SEO Writing
- Keyword Research
- Brand Voice Development
- B2B Content
- Research & Trend Analysis
- Editing & Proofreading
- CMS
- Client Management
Certification
Content Writing Course 2.0, Henry Harvin Education
Languages
Bengali
English
Hindi
Google Drive
https://drive.google.com/drive/folders/1USURAqEwjfQXfhQPDia8HBNy2BMB3YAy
Timeline
Content Engineer (Internship)
Banter Marketo
11.2025 - 04.2026
SEO Content Writer
Kollegeapply
03.2025 - 09.2025
Team Leader – Academic Content Writing
Writex
01.2022 - 01.2025
Academic Content Writer
Royal Research
01.2021 - 01.2022
M.Sc. - Dietetics & Food Service Management
KPC Medical College & Hospital
B.Sc. - Bio Science
Calcutta University