Santhosh Venkatarajan

An accomplished professional specializing in Customer Experience (CX) Management, Employee Experience (EX) Management, and CX Strategy development.

Leading global sales and marketing for LitmusWorld, driving revenue growth, market expansion, and strategic partnerships across domestic and international markets for enterprise SaaS solutions in the CX and EX space

• Define and execute go-to-market (GTM) strategy for domestic and international expansion
• Build and scale a strong sales pipeline and enterprise deal closures across regions
• Engaged CXOs and senior stakeholders to establish strategic partnerships and secure large-ticket deals
• Lead and mentor a high-performance sales and marketing team, ensuring alignment with growth objectives
• Developed and managed strategic alliances with banks, enterprises, and ecosystem partners to enhance market reach
• Drove customer acquisition, retention, and expansion strategies using data-driven sales and marketing initiatives
• Key Responsibilities & Achievements

• Managed global lending operations, overseeing successful launches in three countries.
• Partnered with large NBFC's & Banks for lending tie up & managing healthy relationship & profitable portfolio.
• Secured strategic partnerships enhancing company's growth strategy and expanding market reach.
• Built a robust business model optimizing performance across partner ecosystem and institutional relationships, mobilizing fee payments exceeding $55 Mn annually from 400+ educational institutions within one year of launch.
• Initiated India-centric go-to-market strategy to drive app adoption, increase market share, and enhance profitability with ERPs, payment gateways, NBFCs, and fintech companies, creating an education-specific ecosystem.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
• Built annd led a cross functional team of high performing individuals.
• Represented organization at industry events, analyzed industry trends, tracked competitors, and maintained relationships with customers and strategic partners.
• Facilitated acquisition of Scholfe by Zenda, ensuring smooth transition and integration.

• Founded fintech startup focused on school ecosystem to enhance fee collection efficiency and address short- and long-term working capital needs.
• Grew company from idea stage to a P & L positive company within 2 years of time.
• Formulated the company's vision, goals, and objectives; hired and trained new employees.
• Formed senior leadership team through rigorous interviews and extensive candidate research.
• Built and maintained professional relationships with potential investors and partners; attended various startup and business events all around world.
• Developed operational initiatives that supported sustained business growth.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Prepared annual budgets with controls to prevent overages.
• Monitored key business risks and established risk management procedures.
• Facilitated acquisition by global player, providing successful exit for investors.

• Led business development activities across South India and operated the vertical as a profit center.
• Structuring and scaling customized lending solutions across diverse supply chains in South zone.
• Developed new product and launched it in market, enhancing service offerings.
• Collaborated with tech team to design and develop application, streamlining processes.
• Partnered with tech team in app development, ensuring alignment with user needs.
• Demonstrated ability to work independently and as part of a team in various projects.

• Drove all business development activities across India and managed the vertical as a profit center, focusing on revenue generation, cost management, and delinquency control.
• Achieved disbursement targets in numbers and volumes, driving overall sales productivity.
• Profitability Management - Maintaining & optimizing profitability for region through managing costs and building superior quality portfolio.
• Maintained regional profitability by managing costs and improving portfolio quality.
• Managed delinquency by implementing effective collection strategies and monitoring accounts.
• Recruited and drove a motivated sales team to service the catchment area.
• Built and mentored high-performing team through close collaboration and leading by example.
• Operated effectively in fast-paced environments.
• Passionate about learning and committed to continual improvement.

• Managed location with 5 channel managers, generating business from DSAs/DSTs and collaborating with branch team to enhance cross-sell opportunities.
• Expanded sales distribution by introducing new channels and developing online lead generation strategies to reduce cost of acquisition for the location.
• Established business presence in Bangalore market, driving improvements in profitability.
• Increasing the distribution network & increasing volume.
• Handling Credit Analysis for Portfolio.
• Developed processes that enabled the bank to design new products and offerings.
• Monthly analysis and comparison of performances with help of graphs and charts.
• Reporting of Product performance and sourcing gap analysis to senior management.
• Development & Implementation of new strategies to streamline processes.

• Identified and integrated new channels for lead generation, enhancing sales distribution.
• Managed overall operations to drive profitability.
• Collaborated with branch team to improve cross-sell initiatives.