Santhosh Kumar Prabakaran
Summary
Proactive and achievement-oriented Digital Marketer bringing 8+ years of marketing and leadership experience with special emphasis helping Healthcare clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Digital Marketing Manager
SALINEE HEALTH CARE
03.2021 - Current
- Strategized, developed, and managed paid digital marketing across
- AdWords, Instagram, and Facebook with a monthly budget of $16,000, resulting in about $45,000 in monthly revenue
- Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 1600 customers monthly
- Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 16%
- Created reporting around paid marketing funnels and leveraged this to incrementally improve the conversion rate by 150%
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Collaborated with design team to develop innovative graphics and video content for website and social platforms.
- Performed detailed market and competitor analyses to inform digital marketing strategy.
- Successfully launched offline and online consumer targeting and marketing strategy.
Digital Marketing Consultant
Salinee Health care
10.2019 - 03.2021
- Oversaw ahighly talented team in thedelivery of project tasks that not only met deadlines but far exceeded client's outlook.
- Improved short- and long-term digital marketing strategies.
- Collaborated closely with clients to understand business needs and professional expectations in an effort to define plans to boost success.
- Used platforms such as [Sprout social], [HubSpot ] and [SEMrush ] on a regular basis.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Managed multi-channel advertising campaigns to support sales objectives.
Digital Marketing Analyst
SRKP EXPORTS
CHENNAI
05.2018 - 09.2019
- Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across the company by150%
- Created top-of-funnel marketing assets like infographics and white papers that generated 16,000 unique visitors, resulting in $5 M in incremental revenue
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week
- Improved on-page SEO performance, resulting in a page speed improvement of 70% and an increase in monthly organic ` traffic of 15%.
Digital Marketing Intern
SRKP EXPORTS
CHENNAI
08.2014 - 05.2018
- Supported marketing team by writing and editing 80+ social media and email campaigns
- Studied analytics in Google Search Console, identified low-performing content and recommended solutions that improved content performance by an average of 34%
- Blog content with attention to SEO and keyword research, helping drive total site traffic up by 52%.
- Coordinated email newsletter campaigns to reach target audiences.
- Undertook industry research to shape branding and creative messaging.
Education
Bachelor of Engineering - Computer Science
Jaya Engineering College
Chennai 08.2014 - 05.2018
Master of Science - International Business and Marketing
ISC Paris Business School
Paris, France 10.2019 - 07.2022
Skills
A/B testing (Optimizely)undefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Manager
SALINEE HEALTH CARE
03.2021 - Current
Digital Marketing Consultant
Salinee Health care
10.2019 - 03.2021
Master of Science - International Business and Marketing
ISC Paris Business School
10.2019 - 07.2022
Digital Marketing Analyst
SRKP EXPORTS
05.2018 - 09.2019
Bachelor of Engineering - Computer Science
Jaya Engineering College
08.2014 - 05.2018
Digital Marketing Intern
SRKP EXPORTS
08.2014 - 05.2018
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