Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
AssistantManager

Santhosh Thiagarajan

Gurgaon

Summary

Seasoned Analytics Manager with a passion for bridging the gap between Data, Business, Technology & customer experience. Experienced in working across cross-geography & cross-functional teams.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Senior Manager

American Express
Gurgaon
02.2017 - Current
  • Lead a team of 4 Analysts responsible for website analytics for key markets of Amex
  • Conducted 100+ A/B tests & MVT working across multiple global teams
  • Strategized Analytics & Measurement plan for the Corporate program of American Express
  • Implemented advanced statistical techniques (DOE) – leading to 75% test duration reduction & $ 2 MM Impact
  • Created the first in-house genetic algorithm to enable testing of MMVTs
  • Researched and published multiple playbooks on “Statistical issues in testing”which has increased testing quality
  • Led research into pageload optimization & worked with tech teams to reduce page load times
  • Automated pageload & Responsive design monitoring using online tools & APIs and setup dashboards

Co-founder

Fable
Fable
03.2015 - 11.2016


  • Co-founded Fable – responsible for product conceptualization and play a key role in strategy
  • Conducted in-depth market research to understand the pain points of businesses and creatives
  • Led the research vertical – designed the algorithms which form the core intellectual property at Fable
  • Designed website, wrote copy for the site, optimized for SEO and promoted the site
  • Obtained 300 leads and converted 70 production house teams in 2 months
  • Developed a psychometric test to evaluate the creatives on the different needs and emotions
  • Ran product testing – obtained feedback and used it to prioritize feature development

Business Analyst

American Express
04.2013 - 04.2015
  • Analyzed datalogs of the American Express prospect website and came up with optimization opportunities delivering a value of more than $50 MM Incremental business
  • Leveraged best practices from Behavioral Psychology to improve the website and increase acquisition

Education

MBA - Marketing & Operations

IIM Calcutta
India
06.2011 - 03.2013

B.E - Electrical & Electronics

CIT
Coimbatore
06.2007 - 04.2011

Skills

    Analytics

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Additional Information

  • End Poverty India – volunteered at a NGO and helped the team with their digital marketing strategy & sales
  • Bow-wow – Helped the content aggregation platform in automating their content curation
  • 7 cups of tea – Volunteered as a listener and provided guidance anonymously to members seeking help

Timeline

Senior Manager

American Express
02.2017 - Current

Co-founder

Fable
03.2015 - 11.2016

Business Analyst

American Express
04.2013 - 04.2015

MBA - Marketing & Operations

IIM Calcutta
06.2011 - 03.2013

B.E - Electrical & Electronics

CIT
06.2007 - 04.2011

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Santhosh Thiagarajan