Santhosh Thiagarajan
Gurgaon
Summary
Seasoned Analytics Manager with a passion for bridging the gap between Data, Business, Technology & customer experience. Experienced in working across cross-geography & cross-functional teams.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager
American Express
Gurgaon
02.2017 - Current
- Lead a team of 4 Analysts responsible for website analytics for key markets of Amex
- Conducted 100+ A/B tests & MVT working across multiple global teams
- Strategized Analytics & Measurement plan for the Corporate program of American Express
- Implemented advanced statistical techniques (DOE) – leading to 75% test duration reduction & $ 2 MM Impact
- Created the first in-house genetic algorithm to enable testing of MMVTs
- Researched and published multiple playbooks on “Statistical issues in testing”which has increased testing quality
- Led research into pageload optimization & worked with tech teams to reduce page load times
- Automated pageload & Responsive design monitoring using online tools & APIs and setup dashboards
Co-founder
Fable
Fable
03.2015 - 11.2016
- Co-founded Fable – responsible for product conceptualization and play a key role in strategy
- Conducted in-depth market research to understand the pain points of businesses and creatives
- Led the research vertical – designed the algorithms which form the core intellectual property at Fable
- Designed website, wrote copy for the site, optimized for SEO and promoted the site
- Obtained 300 leads and converted 70 production house teams in 2 months
- Developed a psychometric test to evaluate the creatives on the different needs and emotions
- Ran product testing – obtained feedback and used it to prioritize feature development
Business Analyst
American Express
04.2013 - 04.2015
- Analyzed datalogs of the American Express prospect website and came up with optimization opportunities delivering a value of more than $50 MM Incremental business
- Leveraged best practices from Behavioral Psychology to improve the website and increase acquisition
Education
MBA - Marketing & Operations
IIM Calcutta
India 06.2011 - 03.2013
B.E - Electrical & Electronics
CIT
Coimbatore 06.2007 - 04.2011
Skills
Analytics
User experience
Research
Entrepenuership
Digital marketing
Product strategy
Additional Information
- End Poverty India – volunteered at a NGO and helped the team with their digital marketing strategy & sales
- Bow-wow – Helped the content aggregation platform in automating their content curation
- 7 cups of tea – Volunteered as a listener and provided guidance anonymously to members seeking help
Timeline
Senior Manager
American Express
02.2017 - Current
Co-founder
Fable
03.2015 - 11.2016
Business Analyst
American Express
04.2013 - 04.2015
MBA - Marketing & Operations
IIM Calcutta
06.2011 - 03.2013
B.E - Electrical & Electronics
CIT
06.2007 - 04.2011