Santosh Kumar Gupta

Spearheaded end-to-end website operations and digital initiatives for Titan Watches & Wearables

Key Achievements:

• Scaled website revenue to ₹77.0 Cr (↑50% YoY) while maintaining stable traffic (↑6% YoY)
• Doubled website conversion rate through strategic UX enhancements
• Successfully migrated multiple brand websites (Titan, Fastrack, Sonata) to the Salesforce Commerce Cloud (SFCC) platform
• Drove organic channel growth with a 45% increase in conversion rate and 66% revenue growth
• Established market leadership with a 14.04% Share of Voice in watches, outperforming Flipkart (13.36%) and Amazon (9.12%)
• Achieved ₹152.4 Cr in lead revenue (↑84% YoY) and realized a 2.7X increase in lead generation through targeted marketing initiatives

Key Responsibilities:

• Drive D2C business growth focusing on customer acquisition, revenue, and profitability
• Lead end-to-end product development, including ideation and release management
• Analyze conversion funnel and implement optimization strategies to enhance user experience
• Define and execute SEO strategy to drive significant organic growth
• Collaborate with stakeholders to enhance customer experience through data-driven insights
• Maximized performance by monitoring daily activities and mentoring team members.

Led D2C e-commerce operations and digital transformation initiatives

Key Achievements:

• Established D2C e-commerce program achieving 5X revenue growth within the first year
• Optimized discount strategy resulting in 2X revenue growth with a 10% reduction in discounts
• Successfully migrated the brand super website (Louis Philippe) to the Magento platform

Key Responsibilities:

• Managed P&L for D2C business focusing on growth and profitability
• Conceptualized platform UI/UX features ensuring seamless digital service delivery
• Implemented conversion optimization strategies across the sales funnel using A/B testing

Led the digital transformation by implementing a centralized data warehouse for comprehensive data management.

Key Achievements:

• Implemented a Teradata data warehouse that centralized historical and current company data, improving data accessibility and decision-making efficiency.
• Spearheaded the migration of manual/Cognos reports to MS Power BI; rolled out 150+ reports and custom dashboards, enhancing data visualization and driving user adoption through comprehensive training sessions.

Performed data mining and formulated forecasts for Trade business

Key Achievements:

• Developed detailed budget/operating plans and inventory plans in coordination with senior management
• Created season-wise LE projections quarterly that improved forecasting accuracy

Led a team of over14 employees for the SMART project

Key Achievements:

• Implemented Tally Shopper Billing and Inventory Management Software across350+ Jockey distributors
• Designed business process mapping for the Sales Automation Department

Assisted the Regional Head Manager for sales management along with day-to-day business operations

Key Achievements:

• Developed KPIs and key metrics reports based on company raw data to track improvements in organizational efficiency

Interacted with stakeholders across General Motors, Europe and North America for planning parts availability for builds

Key Achievements:

• Reviewed design records/PPAP documentation submitted by GM suppliers before approving quality of parts shipped to GM