

1. Research paper accepted for presentation and publication in springer and indexed by Scopus, titled “An Assessment of Impact of Content Marketing on Customer Satisfaction” in the International Conference on Business and Technology (ICBTOxford’2024). https://link.springer.com/chapter/10.1007/978-3-032-00444-4_14
2. Research Paper accepted presentation and publication in springer and indexed by Scopus, titled “An Assessment of Impact of YouTube Haul Videos on Generation Z Purchase Decisions” in the International Conference on Business and Technology (ICBTOxford’2024). https://link.springer.com/chapter/10.1007/978-3-032-00444-4_15
3. A research Paper published in International Journal of Research and Analytical Reviews (IJRAR) entitled “A Study to Investigate the Consumer Buying Behaviour towards Operationally Defined Household Care Products in Mountainous Market Reference to Indian State of Arunachal Pradesh” Issue I, Volume 10 March 2023, E-ISSN 2348-1269. IJRAR - E-ISSN 2348-1269. http://ijrar.org/viewfull.php?&p_id=IJRAR23A2391
4. A research paper published in International Journal of Advances in Engineering and Management (IJAEM) entitled “A Study to Investigate the Consumer buying Behaviour Towards Operationally Define Food& Beverage Products in Mountainous Market Reference to Indian State of Arunachal Pradesh” Issue 3, Volume 5 March 2023, ISSN :2395-5252. www.ijaem.net, https://www.ijaem.net/current-issue.php?issueid=53
5.A research Paper published in Universal International Journal of Interdisciplinary Research (UIJIR) (an International Peer Reviewed Refereed Journal) entitled “A Study to investigate the Consumer Buying Behavior towards Operationally define Personal Care Products in Mountainous Market Reference to Indian State of Arunachal Pradesh” Volume 02, Issue 04, September2021, (Online) - 2582-6417. https://www.doi-ds.org/doilink/10.2021-27781876/UIJIR
6. A research paper published in Universal International Journal of Interdisciplinary Research (UIJIR) (an International Peer Reviewed Refereed Journal) entitled “A Study to Know the Market Potential of Nara Abba Plumb, Pear Wine: Reference to Lower Subansiri District of Indian State of Arunachal” Volume 1 Issue 11, April 2021, ISSN (Online) - 2582-6417. https://uijir.com/a-study-to-knowthe-market-potential-of-nara-abba-plumb-pear-wine-reference-to-lower-subansiri-district-of-indian-state-ofarunachal-pradesh/
7. A research article published in Universal International Journal of Interdisciplinary Research (UIJIR) (an International Peer Reviewed Refereed Journal) entitled “Advertisement – The Changing Facet)” Volume1, Issue3 August 2020, ISSNNo.-2582-6417(online). https://uijir.com/advertisemnt-the-changingfacet/
8. A research article published in Universal International Journal of Interdisciplinary Research (UIJIR) (an International Peer Reviewed Refereed Journal) entitled “Psychological Impact of COVID-19 and Lockdown: Coping the Neo Normal Time” Volume1, Issue3 August 2020, ISSNNo.-2582- 6417(online). http://www.doi-ds.org/doilink/08.2020-41343726/
9. Research paper published in International journal -Universe International Journal of Interdisciplinary Research (UIJIR) - (An International Peer Reviewed Refereed Journal)on the topic “ A Study on the Market Potential of Naara Aaba (Kiwi Wine) special reference to ziro valley Arunachal Pradesh” in VOLUME – 1 & ISSUE – 1 JUNE 2020,ISSN(online)-2582-6417. https://uijir.com/a-study-on-themarket-potential-of-naara-aaba-kiwi-wine-with-special-reference-to-ziro-valley-arunachal-pradesh2/
10. Presented a paper in two day International Webinar titled “Socio – Cultural Economic and Geopolitical Impact of COVID-19: The Global Perspective” on topic “Effects of COVID-19 on Different Marketing Strategies in India” held on 9th& 10th May 2020, Organized by Dr. B.R.A.Govt. Girls P.G. College, Fatehpur, U.P.India.(Print)
11. Article published in National bulletin of Department of Economics & Rural Development, Dr. Ram Manohar Lohia Avadh University Ayodhya U.P. on “Impact of COVID-19: during and after lockdown in India with special reference to the Agricultural sector” in the month of April-May2020.(Print)
12. A Research article published in National bulletin of Dr. Ram Manohar Lohia Avadh University Ayodhya U.P. on “Psychological Impact of COVID-19 during and after Lockdown, among Indian Citizens” in the month of April 2020.(print)
13. Research Paper Published in Scopus Journal on “Impact of Demonetization in the Indian State Arunachal Pradesh: A Political Gimmick or Robust Policy” in International Journal of Innovative Technology and Exploring engineering (IJITEE) ISSN: 2278-3075, Volume -8, Issue 6S4, April 2019. https://www.ijitee.org/wp-content/uploads/papers/v8i6s4/F12220486S419.pdf
14. Research paper published in UGC listed Journal on “Assessment of selected micro and small Entrepreneurship performance and challenges” (A case study of Secha sub-city of Arba Minch, Ethiopia) in International Journal of Research and Analytical Reviews (IJRAR) with ISSN: 2349- 5162, April 2019, volume 6, issue 4. https://www.jetir.org/papers/JETIR1904M55.pdf
15.Paper published in UGC listed Journal on “An Assessment of Service Delivery and Customer Satisfaction of South Wollo Civil Service Department” in Journal of Emerging Technologies and Innovation Research (JETIR) with ISSN -2349-5162, March 2019, Volume 6, Issue 3 Page no. 76 to 79. https://www.jetir.org/papers/JETIRAL06017.pdf
16. Paper published in UGC listed Journal on “The Role of Entrepreneurship Skill for Growth and Development of Ethiopian Economy”: In Context to Arba Minch Town, in Journal of Emerging Technologies and Innovation Research (JETIR) ISSN-2349-5162, March 2019, Volume 6, Issue 3. https://www.jetir.org/papers/JETIRAL06017.pdf
17. Research paper published in UGC listed Journal on “Assessment of employee Motivation and its Impact on organization” performance: A case of Awash International Bank” in International Journal of Research and Analytical Reviews (IJRAR) with E-ISSN:2348-1269 , P ISSN23495138 March 2019 volume6,issue 1. https://www.ijrar.org/papers/IJRAR19J4360.pdf
18. Research Paper published and presented on “Leadership Development: An Analysis of Necessitating tool for Reshaping Effective Political Practices” in RBS Business Review (A Bi – annual International Journal of Contemporary Management Research) ISSN no.2319-4790, volume 6, issue 2 December 2017.(Print)
19. Research Paper published and presented on “A Study on Management of Non-Performing Assets reference to Indian Nationalized Banks” in national conference on 20th December2017 (“Pragmatic Management Solutions Based on Spirituality and Value”) at Lingaya’s Lalita Devi Institute of Management &Sciences.(print)
20. Research Paper published on “Marketing Strategies in the Indian Banking Service Sectors” in international conference on “Technological and Managerial Strategies for Next Generation Transformation” organized by Mangalmay Group of Institutions, Greater Noida, 2017, ISBN 978- 9386432-66-7, P-415. https://www.bloomsbury.com/in/technological-and-managerial-strategies-fornext-generation-transformation-9789386432667/
21. Research Paper published and presented on “Branch less banking: the new trend” in the international conference on “Latest Advances in Technology Management an Applied Sciences” (LATMAS) organized by IIMT College of Engineering Plot 0No. A- 20 Knowledge park III Greater Noida. India. ISBN 978-93-5254-625-1.(print)
22. Abstract published in Fourth National Seminar 2015 on “A study on Disruptive Technology and its Impact on Efficiency of Multinational Companies”, organized by Dr. MPS group of institutions, college of Business studies Agra U.P.
23. Paper published in National Journal on “Marketing Innovation- Consumer banking Education in rural Areas” ISSUE-10, ISSN2230-9756 in Journal of Engineering, ICT & Management, organized by GNIOT – College of Management, Greater Noida.
24. Paper published in National Journal on the “A study on Branchless Banking in India”. Issue-9, ISSN2230-9756 in Journal of Engineering, ICT & Management, organized by GNIOT – College of Management, Greater Noida.
25. Paper published in National Journal on “To Study the levels of customer satisfaction towards Bajaj Alliance”. Issue 8, ISSN 2230-9756 in Journal of Engineering, ICT & Management, organized by GNIOT – College of Management, Greater Noida.
Faculty Development Programme/Workshops Participated:
1. Participated one day workshop on syllabus restructuring for BBA/BBA(IB)/ BBA(CA) second year organized by Board of Studies department Business Management, Savitribai Phule Pune University on 27th May 2025.
2. Participated in five day Faculty Development Programme on “ Empowering Educators to integrate NEP 2020 Principles and Indian Knowledge System(IKS) in Indian Higher Education” organized by ISB&M College of Commerce during 7th to 11th January 2025.
3. Participated in one week Online Faculty Development Programme on “Next –Gen AI: Innovations in Machine Learning, Deep Learning, and Generative models” organized by Department of Computer Engineering, Marathwada Mitra Mandal’s Institute of Technology, Lohgaon, Pune during 6th to 11th January 2025.
4. Participated in one week Faculty Development Programme on “ New Age Technologies in Engineering & Management” Organized by AI&DS Department, ISBM College of Engineering Pune from 14th to 21st October 2024.
5. Participated in One Week Online Faculty Development Programme on “Curriculum Development, Research and Publication Ethics” for faculty and Researcher organized by the Department of English and other Foreign Languages, SRM Institute of Science and Technology, Ramapuram Campus, Chennai-60089, from 2nd to 9th August 2021.
6.Participated in One Week Online Faculty Development Programme on “Recent Advances in RF and Wireless Communication” jointly organized by Departments of Electronics and Telecommunication Engineering during 2nd to 7th August2021.
7. Participated one-week Online Faculty Development Programme on “Advance Opportunities and Implicit Research Technologies in Science” Organized by Institute of Science and Research, IPS Academy, Indore from 7th June to 12th June 2021.
8. Participated one-week Faculty Development Programme (FDP) on NAAC Assessment and Accreditation (A&A) for Affiliated Colleges’, organized by the Internal Quality Assurance Cell (IQAC), Vinayakrao Patil Mahavidyalaya, Vaijapur from 8 to 13 June 2020 under the U.G.C. Paramarsh Scheme (VPC/NAAC FDP-869).
9. Attended five-day Faculty Development Programme on Data Science & Artificial Intelligence (AI) held on 25th May to 29th May 2020 organized by Mangalmay Institute of Engineering & Technology, Greater Noida (U.P.) certificate no. MIET/CSE/2019-20/567 Dated: 29.05.2020.
10. Participated one-day Faculty Development Programme (FDP) on “E- teaching in an E-learning Era” on 14th May 2020, organized by Institute of Management Studies, Noida India.
11. Participated five-day faculty Development Programme (FDP) in the R training organized at IMS Noida, in January 2020 semester with course material provided by Spoken Tutorial Project, IIT Bombay, funded by the Mission on Education through ICT, MHRD, Govt. of India.
12.Participated in the Faculty Development Programme on Self-Stream, Assertiveness, and Confidence, April 13.2013 at GNIT Management School Plot No. 6C, Knowledge Park – II, Greater Noida - 201306 (U.P).
Faculty Development Program Organized:
1. Convener & Chaired all the Days and sessions of Five Days National Level Faculty Development Programme (FDP), organized by Indira Gandhi Technological and Medical Sciences University, Ziro Arunachal Pradesh from 4th July 2021 to 8th July 2021.
Internationals /National Webinar Organized:
1. As Convener & Host in One Day National Weninar on “Yoga at Home and Yoga with Family” organized by Department of Yoga & Naturopathy, Indira Gandhi Technological and Medical Sciences University, Ziro on 21st June 2021 on the occasion of Internatinal Day of Yoga through Zoom cloud meeting.
2. As Convener & Host in One Day National Weninar on “Yoga at Home and Yoga With Family” organized by Department of Yoga & Naturopathy, Indira Gandhi Technological and Medical Sciences University, Ziro on 21st June 2020 on the occasion of International Day of Yoga through Cisco Webex.
3.As Convener & Host in one Day National Webinar on “ Challenges in Physiotherapy Services during COVID-19” Organized by Department of Physiotherapy, Indira Gandhi Technological and Medical Sciences University, Ziro Arunachal Pradesh India, on 14th June 2020.
4.As Head of Department, Commerce & Management, in one day National Webinar on “ Impact of COVID-19 on Indian Economy, Ecology and Environment” organized by Department, Commerce & Management in collaboration with Indian Institute of Ecology and Environment on 5th June 2020 on the occasion of World Environment.
5. As Convener & Host in One Day National Webinar on “ COVID-19 Mental Health and Drug Abuse” organized by Center for Mental Health Management, Department of Commerce and Management, Indira Gandhi Technological and Medical Sciences University, Ziro Arunachal Pradesh India on 26June 2020 through Cisco Webex Cloud meeting.
6. As Convener & Host in One Day National Webinar on “Challenges for Man Kind During COVID-19 & Role of the Doctors” organized Indira Gandhi Technological and Medical Sciences University, Ziro Arunachal Pradesh India on 01 July 2020 through Cisco Webex Cloud meeting.
7. Worked as member organizing committee in two days National Seminar on“Role on Yoga and Naturopathy in Prevention and Management of Diabetes and Cardiac Ailments” at IGTAMSU, Ziro on 14 &15 March 2015.
8. Worked as member organizing committee in one-day National Seminar on “Cultivation and Export Potential of Organic Kiwi Fruits and Vegetables” on 16 July 2016 at IGTAMSU, Ziro Arunachal Pradesh.
Faculty Development Programme/Workshops Participated:
1. Participated one day workshop on syllabus restructuring for BBA/BBA(IB)/ BBA(CA) second year organized by Board of Studies department Business Management, Savitribai Phule Pune University on 27th May 2025.
2. Participated in five day Faculty Development Programme on “ Empowering Educators to integrate NEP 2020 Principles and Indian Knowledge System(IKS) in Indian Higher Education” organized by ISB&M College of Commerce during 7th to 11th January 2025.
3. Participated in one week Online Faculty Development Programme on “Next –Gen AI: Innovations in Machine Learning, Deep Learning, and Generative models” organized by Department of Computer Engineering, Marathwada Mitra Mandal’s Institute of Technology, Lohgaon, Pune during 6th to 11th January 2025.
4. Participated in one week Faculty Development Programme on “ New Age Technologies in Engineering & Management” Organized by AI&DS Department, ISBM College of Engineering Pune from 14th to 21st October 2024.
5. Participated in One Week Online Faculty Development Programme on “Curriculum Development, Research and Publication Ethics” for faculty and Researcher organized by the Department of English and other Foreign Languages, SRM Institute of Science and Technology, Ramapuram Campus, Chennai-60089, from 2nd to 9th August 2021.
6. Participated in One Week Online Faculty Development Programme on “Recent Advances in RF and Wireless Communication” jointly organized by Departments of Electronics and Telecommunication Engineering during 2nd to 7th August2021.
7.Participated one-week Online Faculty Development Programme on “Advance Opportunities and Implicit Research Technologies in Science” Organized by Institute of Science and Research, IPS Academy, Indore from 7th June to 12th June 2021.
8. Participated one-week Faculty Development Programme (FDP) on NAAC Assessment and Accreditation (A&A) for Affiliated Colleges’, organized by the Internal Quality Assurance Cell (IQAC), Vinayakrao Patil Mahavidyalaya, Vaijapur from 8 to 13 June 2020 under the U.G.C. Paramarsh Scheme (VPC/NAAC FDP-869).
9. Attended five-day Faculty Development Programme on Data Science & Artificial Intelligence (AI) held on 25th May to 29th May 2020 organized by Mangalmay Institute of Engineering & Technology, Greater Noida (U.P.) certificate no. MIET/CSE/2019-20/567 Dated: 29.05.2020.
10. Participated one-day Faculty Development Programme (FDP) on “E- teaching in an E-learning Era” on 14th May 2020, organized by Institute of Management Studies, Noida India.
11. Participated five-day faculty Development Programme (FDP) in the R training organized at IMS Noida, in January 2020 semester with course material provided by Spoken Tutorial Project, IIT Bombay, funded by the Mission on Education through ICT, MHRD, Govt. of India.
12. Participated in the Faculty Development Programme on Self-Stream, Assertiveness, and Confidence, April 13.2013 at GNIT Management School Plot No. 6C, Knowledge Park – II, Greater Noida - 201306 (U.P).
International & National Participations:
1.Participated in the International Conference (Webinar) on “Peace, Harmony and Sustainable Living through Quality Education” Organized by Dr. B.R. Ambedkar University of Social Sciences Mhow, Indore (M.P) India, on 26 July 2021.
2. Attended Online National Sports Workshop organized by National Sports and Physical Fitness Board on“Training of Mind for Best Sports Performance” scheduled on 12th June 202.
3. Participated in one day Online National Webinar on “Migrant Labourers & Rural Economy: Challenges and Opportunities” Organized by Department of Commerce, Government R.M.D. girls P.G. College, Amikapur Surguja, Chhattisgarh, on 30th June 2020 at 11:00 am. (certificate ID: COMM4322).
4. Participated two day National Webinar on “Jammu&Kashmier: ek Mahatopurn Samajik Bhu Chhetra” Organized by Bhartiye Shikchha Mandal &Dr. R.M.L.Avadh University Ayodhya on 24 & 25 June 2020.
5. Participated in two day National Webinar on “Impact of COVID-19 on Indian Econoly” organized by Indian Accounting Association ( Gawalior Branch), heald on 7th& 8th June 2020.
6. Participated International webinar on COVID-19: Challenges and Opportunities for Sustainable Development organized by Department of Environmental Science, AKS University Satna in association with the National Academy of Sciences, India-Bhopal Chapter, The Academy of Environmental Biology & The Society of Life Sciences-on 05 to 07 June 2020.
7. Participated one-day National E-Seminar on “Mahilaon ki Bhumika Corona Mahamari ke Samay” organized by Shri Hubraj Jaiswal Mahila Mahavidyalaya, Bariyawan, Ambedkar Nagar U.P in collaboration with Institute of Engineering and Technology, Dr. Ram Manohar Lohiya Avadh University Ayodhya. U.P. on 29th May 2020.
8. Participated successfully online COVID-19 awareness quiz on 29/05/2020, (Certificate no. PFQFRCCE000046)
9. Participated COVID-19 Awareness Quiz-2020 organized by Pt. Deen Dayal Upadhayay Rajkiya Mahila Snatkotter Mahavidyalaya, Rajajipuram, Lucknow (U.P) ON 29 May 2020, Certificate No: PFQFRG-CE000046.
10. Participated Three Day International Conference on “RAM NAAM AVALAMBAN EKOO” through video conferencing organized by Institute of Engineering and Technology, Dr. Ram Manohar Lohiya Avadh University Ayodhya. U.P. on 26/27& 28 May 2020.
11. Participated in 5-day national level online faculty Development Programme on Artificial Intelligence from 22 to 26 May 2020 organized by the Department of Computer science & Engineering in collaboration with National Youth Council of India and Drainovision Solutions India Pvt. Ltd.
12. Participated in one-day National Webinar on “Aquascaping” held on 22 May 2020, organized by College of Fishery Science Nanaji Desshmukh Veterinary Sciences University Jabalpur (M.P.) India. (certificate No.F/W2/163/2020).
13. Participated National webinar on “Man Animal Conflict” Organized by Nature club, RDNC in association with R.D. & S.H. National College and S.W.A. Science college under the aegis IQAC, held on 18th May 2020(Certificate No: DX813A).
14. Participated in International Webinar on“Next Generation Computing System” organized by Department of Master of Computer Application, IET,Dr. R.M.L.Avadh University Ayodhya U.P. India on 17 May 2020 (Certificate ID-QJGTVQ-CE000043).
15. Participated in National webinar on “Host Immunity and COVID-19” organized by Mahamaya Government Degree College Dhanupur, Prayagraj, U.P. India held on 16 May 2020(E-Certificate UDI: MGDCW05729).
16. Participated in Ist International panel discussion programme theme “Online learning and its positive & negative on future generation education” organized by International School of Management Patna Bihar, India on 14th May 2020.
17. Participated and excellent performance in Online National Awareness Programme on COVID-19” Organized by Indian Association of Physics Teachers” on 11th May 2020 (Certificate ID-DHV8E4- CE00040).
18. Participated one-day national online conference on “Impact of Pandemic COVID-19 on society” held on 10th of May 2020, Organized by Shri Krishna University, Chhatarpur, Madhya Pradesh.
19. Participated two day International Webinar of “Socio – Cultural Economic and Geopolitical Impact of COVID-19: The Global Perspective, organized by Dr. B.R.A.Govt. Girls P.G. College, Fatehpur, U.P.India. on 9th and 10 May 2020.
20. Participated two-day National webinar on “Managing Personal Finance during COVID-19” organized by Government P.G. College Obra, Sonbhadra U.P. in association with Indian Accounting Association Mirzapur U.P. Branch on 6 & 7 May 2020.
21. Participated two day national webinar on “Impact of CORONA on Indian Economy with reference to Global slowdown” jointly organized by Department of Economics and Rural Development & Bachelor of Fine Arts, Dr. RML Avadh University Ayodhya in academic collaboration with IET Avadh University Campus, AEAA,ASEDS, UPUEA & IEA. On 29-30 April 2020.
22. Participated one-day National Webinar on “Post COVID-19 Challenges for job seekers and Entrepreneurs” organized by placement & soft skills Development cell, Dr. RML Avadh University Ayodhya in Collaboration with Top MNCs & Industry Academia Experts on 26 April 2020 through Zoom Aap (certificate No: PSSDCW260420-236).
23. Participated one day National Webinar on “Unlocking the Lockdown Through E- Examination” through Zoom App, jointly organized by IET, Dr.RML Avadh University Ayodhya, U.P. & SPIU Uttar Pradesh in Collaboration with SPIU Jharlkand, SPIU Uttarakhand, SPIU Chandighar, SPIU Rajasthan, & Dr. AIT Bengaluru on 20th April 2020.
24. Participated in National webinar on “Importance of Indian Ancient Culture, Science & Technology and Spirituality in side effect of COVID-19 Virus” Through Video Conferencing hosted by IET, Dr. Ram Manohar Lohia Avadh University, Ayodhya, in 19th April,2020.
25. Participated in the National seminar on “Significant Role of E-education through Social Distancing During Lockdown of Covid-19 Pandemic “Through Video Conferencing on Zoom app, organized by Institute of Engineering and Technology – Dr. Ram Manohar Lohia Avadh University, Ayodhya,U.P & Dr, Ambedkar Institute of Technology Bengaluru, Karnataka & Collaboration with SPIU, Uttar Pradesh, during 8-9 April 2020.Ref.No. IET/AYODHYA/138.
26. Participated in National Level Sports Championship named as “NATIONAL SPORTS FESTIVAL” as Official, held in Ziro, Distt. Lower Subansiri, Arunachal Pradesh from 28th to 30th September,2019. Event under 14,U/17,U/20,U/30 years Age Group, Sr. No.ARN0565.
27. Participated in the National Conference on “Strategies for Sustainable Growth in the Era of Information Technology”, November 24.2012 at GNIT Management School Plot No. 6C, Knowledge Park – II, Greater Noida - 201306 (U.P)