Sanyam Bajaj
Summary
Dynamic Sales professional with over 5 years of demonstrated experience in consultative solution selling. Specializing in the SaaS industry with an overall sales acumen that includes lead generation, customer retention, new business acquisition and account management. A proper sales all rounder with the ability to onboard as well as retain customers using an aggressively focused approach towards delivering the quotas and building an effective sales funnel.
Overview
6
6
years of professional experience
2021
2021
years of post-secondary education
Work History
Business Development Lead
Growfin AI
Chennai
09.2025 - Current
- Generated $200K+ in outbound pipeline within 6 months targeting CFOs, VPs, and Finance leaders across SaaS, Manufacturing, and Services.
- Partnered with Marketing to drive webinar-led demand generation, contributing to $1.5M+ pipeline.
- Led a team of 9 BDRs, consistently achieving 110% of quota on average.
- Built and scaled outbound playbooks focused on trigger-based prospecting, personalization, and multi-threading.
Sales Development Representative
Zuddl
03.2023 - Current
- Helped create Standard Operating Procedures and playbooks for Outbound and Inbound Sales Development process targeting North America.
- Generated outbound leads from key accounts like Amazon, DBT Labs, 6Sense, Emerson Electric, Brightly Software, Bloomreach and more, contributing to an overall target of $1.4Mn generating lead closures over $300k in Q1 of 2025, $400k within calendar year 2024 and $120k in 2023, demonstrating upward trajectory.
- Delivered over 50 product demos to potential customers and pushed 16 hot leads down the funnel for closures while contributing to pricing negotiations for 3 of them with a total of over $40k ARR.
- Utilized Salesforce CRM and Hubspot to manage sensitive client information and update existing and new client profiles.
Sales Development Representative
LambdaTest
Noida
10.2021 - 02.2023
- Directed potential customer leads from discovery to qualification and deal closure contributing to a pipeline of 1 Million USD.
- Built and managed an accurate sales pipeline to maintain high volume of activity and proper adoption of products in the market.
- Delivered sales quota of 12000 USD handling ticket sizes beginning from 15 USD.
- Developed advanced understanding of products and services to react to customer objections, competitive questions and other FAQs.
- Won new business by articulating the full value of the company's capabilities to prospects.
Lead Generation Executive
Beyond Codes Inc.
Chandigarh
04.2021 - 09.2021
- Generated qualified leads for enterprise customers in order to provide a steady lead flow to their sales pipelines.
- Achieved target of over 30 B2B appointments within two financial quarters.
- Developed cold calling and emailing campaigns for 4 enterprises.
- Managed and distributed database for over 50 accounts.
Business Development Executive
JungleWorks
Chandigarh
09.2020 - 11.2020
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Delivered a monthly SLA of 6 new business opportunities and 8 regenerated leads.
Research Fellow
Anahad Foundation
Greater Noida
01.2020 - 05.2020
- Initiated Anahad Artist Relief Fund and developed an operational framework for multiple fundraising initiatives such as Chaukhat ki Goonj and Let's folk together raising over 45 lakhs in funds during the COVID-19 lockdown 1.0.
- Worked virtually with renowned artists like Shankar Mahadevan, Amit Trivedi, Papon, Faridkot, Amar Jalal and over 1500 folk musicians across the country.
- Conducted online and offline research and analysis for multiple CSR initiatives such as BackPack Studio and Equals Sessions and delivered content pieces in the form of blogs, captions, and research reports.
Education
Bachelor of Technology - Mechanical Engineering
Punjab Technical University
Landran, PunjabSkills
- B2B SaaS Product Sales
- Product Demo & Presentation
- Customer Retention
- CRM
- MS Office / G-Suite
- Cold Calling / Email
- Written Communication
Skills
Advanced, Upper intermediate, Intermediate, Intermediate, Advanced, Upper intermediate
Languages
English
Proficient
C2
Hindi
Proficient
C2
Timeline
Business Development Lead
Growfin AI
09.2025 - Current
Sales Development Representative
Zuddl
03.2023 - Current
Sales Development Representative
LambdaTest
10.2021 - 02.2023
Lead Generation Executive
Beyond Codes Inc.
04.2021 - 09.2021
Business Development Executive
JungleWorks
09.2020 - 11.2020
Research Fellow
Anahad Foundation
01.2020 - 05.2020
Bachelor of Technology - Mechanical Engineering
Punjab Technical University