Summary
Overview
Work History
Education
Skills
Websites
Disclaimer
Timeline
Generic

Saptangshu Banik

Bangalore

Summary

Insightful Market & Technology Research Analyst with expertise in lead generation, trend analysis, and competitive intelligence across APAC, USA, and Europe. Skilled in tools like Power BI, SQL, Excel, Salesforce, Zoho, Apollo, ZoomInfo, and LinkedIn Sales Navigator. Proven Experience in Researching Next-Gen Technologies, Including GenAI, Cloud Infrastructure, Cybersecurity, Edge Computing, and Industry 4.0 Solutions.. Strong in both primary and secondary research, prospect profiling, and delivering actionable insights through data analytics and visualization.

Overview

6
6
years of professional experience

Work History

Senior Market Research Analyst

Silicon Media Technology Pvt Ltd
05.2019 - Current
  • Utilized specialized software to capture and process data.
  • Established and managed relationships with external data providers and research vendors.
  • Tracked key performance indicators to measure success of campaigns.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Researched and evaluated potential new markets and products.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.
  • Generated reports to support development and implementation of marketing plans.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Developed questionnaires and facilitated focus group discussions.
  • Tracked key metrics and developed spreadsheets and data models.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
  • Goal-oriented professional with proven success in applying analytical skills to solve complex problems and overcome challenges. Dedicated to enhancing team performance and driving business success.
  • Created customized marketing materials to increase product awareness.
  • Created and distributed surveys for data collection and analysis.

Market Research Executive

Silicon Media Technology Pvt Ltd
05.2019 - Current
  • Company Overview: Silicon Media Technologies is a leading Magazine company in the India, Europe and USA. Magazine named are CIO REVIEW, CIO APAC (for Asia company), CIOOUTLOOK (USA company), ESOUTLOOK (Europe based).
  • With the key position of Research and Development to collect and analyze the stronghold of Market in different industries with technologies, Solutions, platform and Functions in Asia-pacific, Europe & USA Regions. Analyze the latest market for new and innovative technologies in various industries, evaluate their products, services. Evaluated competitors and sales, marketing, distribution, products and financial feasibility to ensure optimal product offerings and elevate market presence. Collected data has been checked with assured quality and then sent to the sales team for further process of generation of successful closed.
  • Played a key role as a team member by redesigning the company's product offerings in response to a quickly changing market by researching the market extensively and developing comprehensive leads for various industries.
  • Devised strategic methodologies to collect new data. Designed processes to effectively obtain existing data. Enabled immediate response to customer building needs and determined prime building locations.
  • Flexible and attentive attitude with independent decision making skills helps both team and the project.
  • Currently working on projects which include: Data Security Management, E-Governance, AI & Robotics, Salesforce.

Education

Bachelor's Degree - Mechanical Engineering

MVJ College of Engineering
Bengaluru
01.2018

Skills

  • Market Research & Technology Insights: Expertise in identifying emerging technology trends using platforms like Gartner (Magic Quadrant), Capterra, Software Advice, GetApp, AngelList, and deep-dive research through LinkedIn Sales Navigator, Google Advanced Search, and government publications
  • Lead Generation & Prospecting: In-depth knowledge of B2B lead generation, account profiling, and prospect engagement using tools like Apolloio, Zoho CRM, ZoomInfo, Hoovers, Bloomberg, and event-based research Skilled in understanding prospect behavior, revenue, product offerings, and market positioning
  • CRM & Data Platforms: Hands-on experience with CRM and data tools such as Salesforce, Zoho, Apolloio, MDS CRM, and Microsoft platforms, used for campaign execution, tracking, and sales enablement
  • Technology Landscaping & Competitive Intelligence: Conduct technology landscaping to map product innovation, competitor offerings, and new market entrants in APAC, USA, and Europe regions
  • Data Analytics & Reporting: Strong analytical skills with advanced proficiency in MS Excel (Pivot Tables, VLOOKUP, Conditional Formatting, Dashboards), Power BI, and basic SQL for data extraction, reporting, and visualization
  • Presentation & Communication: Skilled in developing high-impact presentations using MS PowerPoint for internal reviews, market summaries, and client-facing decks

Disclaimer

I, hereby declare the above information is true and complete to the best of my knowledge and belief.

Timeline

Senior Market Research Analyst

Silicon Media Technology Pvt Ltd
05.2019 - Current

Market Research Executive

Silicon Media Technology Pvt Ltd
05.2019 - Current

Bachelor's Degree - Mechanical Engineering

MVJ College of Engineering

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Saptangshu Banik