SARA DANIELLA FANNING

Assisted in product design by collaborating with designers to create new concepts.

• Supported sustainable design initiatives to improve environmental practices.
• Gathered and reviewed customer feedback to identify areas needing improvement.
• Created reports and presentations for management to communicate product ideas.
• Helped develop a design strategy that aligns with company vision.
• Coordinated with teams to ensure timely project delivery and budget adherence.
• Tracked design changes through metrics to enhance decision-making.
• Introduced software solutions to improve design processes and productivity.
• Worked alongside marketing teams to support advertising campaign development.
• Organised workshops for the design team to promote ongoing learning.

• Creative Design Head for Reliance Fashion and Lifestyle Mid Premium brands. Azorte, Ajio, John Players, John Players Jeans, Miss Players, Lee Cooper & Project Eve.
• Reliance Retails formats positioned in the mid premium Segment.

• Designed infrastructure, processes, on-line and offline merchandising strategies, and roadmap for achieving sales targets and maintaining sustainable, profitable growth trajectory.
• AJIO is an Indian fashion e-commerce company.

• Managed the design and merchandising teams to develop key concepts, items, promotional strategies and assortments that are commercially viable and provide exciting online experiences.
• Arvind Fashions is home to over 28 distinguished brands cutting across all formats of retail.

• Provided creative oversight and direction in delivering outstanding brand experiences while studying customer demographics, preferences, needs and buying habits to identify factors affecting product demand.
• Led cross-functional teams to manage Myntra Fashion Voice/POV across all communication, catalogue, and user interface. Building this team from ground up, recruiting a team of Stylists, Designers, Creative's, Photographers, and Project Managers.
• Myntra is an Indian fashion e-commerce company.

• Led end-to-end design and product development in accordance with brand strategy and management of implementation from design to manufacture, taking full accountability for delivery and results of all ranges (men, women, kids, home & lingerie) within the South East Asia Region.
• Planned the Seasonal collection from the inspirational board to the look and feel of the merchandise in the store and ensured its execution across design, merchandise, and visual design team. Negotiated with suppliers to drive down costs, reduce lead times, and maintain quality levels that exceed customer expectations.
• British multinational Retailer.