Sarah Islam
Creative director
Adsulim, Benaulim
Summary
Experienced Creative Director with a track record of leading impactful teams and creating compelling visual stories. With over a decade of expertise in creative direction, content strategy, and brand communication, I've managed teams of diverse creatives and onboarded major clients. My goal is to drive competitive creative advancements in the market and tackle new challenges with like-minded professionals. As a Senior Creative Director, I've implemented high-profile campaigns and brand identities, earning recognition for captivating visual storytelling. Eager to continue crafting inspiring narratives, I aim to contribute my extensive experience and passion for excellence to elevate captivating and purposeful video and static content.
Overview
24
24
years of professional experience
Work History
HEAD OF COPY
TURMERIQ ADVERTISING
3 2020 - Current
- Plans and create the editorial calendar for Reliance Petrochemicals, RElan Fashion, Royal Canin India and other clients.
CREATIVE HEAD
BBDO
08.2018 - 01.2020
- Worked collaboratively with the Executive CD, other creatives and brand teams to uncover fresh brand / product / audience insights and turn them into ‘big IDEAS that can sell
- Pitched and successfully won major accounts
- Worked on Fonterra's brands
- Responsible for TAJ Samudra social Media accounts
- Lead a team of 16.
SENIOR CREATIVE DIRECTOR
INTERSPEED ADVERTISING
01.2015 - 01.2018
- Launched KFK frozen Foods.
CREATIVE STRATEGIST
MATCHBOX ADVERTISING
01.2012 - 01.2013
- Ideating & creating ad campaigns for Zuni & Partners
- Event conceptualisation for the Government of Bahrain.
CREATIVE DIRECTOR
MCCANN ERICKSON
01.2001 - 01.2002
- Worked on blue chip clients like Coca Cola, Reckitt Benckiser & Dulux.
Education
Master of Arts - English Literature
Punjab University
05.2001 -
Skills
Positioning brands correctly
Team management
Strategic Planning
Brand strategy
Social Media Management
Strong writing skills
Author
- LONELY PLANET, INDIA
- VARIOUS HORROR ANTHOLOGIES
Writer
'FRAIL' FULL FEATURE FILM, CANADA, MONTREAL
Professional Highlights
- Successfully launched KFK's frozen foods into the Bangladesh market in 2017., 12 Million, 1 Million, 12%, 2017
- Successfully garnered For RElan during the Lakmé Fashion Week 2024., Ads of the world for Bookwallah advertising campaign, 2024
Timeline
CREATIVE HEAD
BBDO
08.2018 - 01.2020
SENIOR CREATIVE DIRECTOR
INTERSPEED ADVERTISING
01.2015 - 01.2018
CREATIVE STRATEGIST
MATCHBOX ADVERTISING
01.2012 - 01.2013
Master of Arts - English Literature
Punjab University
05.2001 -
CREATIVE DIRECTOR
MCCANN ERICKSON
01.2001 - 01.2002
HEAD OF COPY
TURMERIQ ADVERTISING
3 2020 - Current
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