Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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SARAH THAKUR

SARAH THAKUR

Mumbai

Summary

Dynamic Client Relationship Manager with extensive experience at AER MEDIA, excelling in influencer marketing. Proven track record in project management and effective communication, optimizing campaign performance for top brands . Skilled in leading teams and managing budgets, ensuring impactful influencer partnerships and seamless execution of high-profile campaigns.

Overview

4
4
years of professional experience

Work History

Client Relationship Manager (Influencer Marketing)

AER MEDIA
Mumbai
04.2025 - Current
  • Managed end-to-end influencer campaigns for leading personal care and skincare brands, including Nexxus, Sunsilk, Indulekha, Simple, Johnson’s Baby, Clean & Clear, Neutrogena, and Novology.
  • Built strong, long-term relationships with influencers across Instagram, YouTube, from micro to top-tier creators and celebrities too.
  • Handled complete campaign workflows — from collating the list and outreach to briefing, content approvals, and performance tracking , finance and ADF.
  • Took full ownership of campaign finances—managed budgets, processed influencer payments, tracked spending, and ensured cost efficiency without compromising impact.
  • Led influencer participation in on-ground events and brand activations, ensuring a seamless experience—from pre-event coordination to on-site support and post-event content tracking.
  • Acted as one point of contact for influencers, keeping communication smooth, timelines clear, and content aligned with brand messaging.
  • Regularly analyzed campaign data and influencer performance to optimize future partnerships.
  • Stayed ahead of trends, platform updates, and competitive activity to keep strategies fresh and effective.

ASSOCIATE CLIENT RELATIONSHIP MANAGER

AER MEDIA
Mumbai
03.2024 - 03.2025
  • My job responsibilities include initiating influencer lists, managing a team of two, and overseeing project reports.
  • I have over two years of experience working on brands such as Johnson's Baby and Neutrogena.
  • Additionally, I have contributed to brands including UV Squad, Acne Squad, Dove, Ponds, Electrolux, Centrum, Aveeno Baby, ENO, Stayfree, Tresemme, Indulekha Soap, and Hair & Care.
  • I specialize in creating influencer strategies and assisting the team with developing pitch decks.

SENIOR CLIENT SERVICING EXECUTIVE

AER MEDIA
04.2023 - 03.2024
  • Influencer Campaign Execution: Successfully executing influencer campaigns for brands such as Johnson's Baby, Neutrogena, and Maybelline.
  • Briefing Influencers: Ensuring that influencers receive a clear and detailed brief. This includes conducting calls to explain the scripts, shot angles, and brand aesthetics.

INFLUENCER MARKETING - INTERN

AER MEDIA
01.2022 - 03.2022
  • Monitoring Project Progress: I continuously oversee the current project to ensure it stays on track and meets its objectives.
  • Team Management: I manage a team of two, coordinating their tasks and reviewing their updates to maintain project alignment.
  • Financial Oversight: I handle financial responsibilities, from initiating estimate proposals to finalizing financial details with the finance team.
  • Identified and secured barter influencers for Neutrogena, coordinating and executing campaigns involving 100-200 influencers.
  • Also, I was responsible for filling data for influencer's profile metrics.

Education

Bachelor's Degree -

MKS College of Commerce & Economics College
Mumbai
01.2021

HSC -

Cosmopolitan's Valia Junior College
Mumbai
01.2018

SSC -

Cosmopolitan's SCDB High School
Mumbai
01.2016

Skills

  • Project management
  • Team collaboration
  • Time optimization
  • Leadership skills
  • Effective communication
  • Critical thinking

Languages

  • English, Fluent
  • Hindi, Fluent
  • Marathi, Intermediate
  • Konkani, Intermediate

Timeline

Client Relationship Manager (Influencer Marketing)

AER MEDIA
04.2025 - Current

ASSOCIATE CLIENT RELATIONSHIP MANAGER

AER MEDIA
03.2024 - 03.2025

SENIOR CLIENT SERVICING EXECUTIVE

AER MEDIA
04.2023 - 03.2024

INFLUENCER MARKETING - INTERN

AER MEDIA
01.2022 - 03.2022

Bachelor's Degree -

MKS College of Commerce & Economics College

HSC -

Cosmopolitan's Valia Junior College

SSC -

Cosmopolitan's SCDB High School

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SARAH THAKUR