Economics graduate passionate about marketing, brand strategy, and consulting. Skilled in communication, execution, and problem-solving, with a creative edge as a songwriter and storyteller.
Overview
1
1
year of professional experience
3
3
years of post-secondary education
Work History
Public Relations Intern
ITW Playworx
05.2024 - 07.2024
Secured Tier 1 media coverage for two clients in The Times of India and The Financial Express by developing targeted outreach strategies and building journalist relationships.
Created monthly strategic PR roadmaps to enhance brand visibility through media placements, influencer tie-ins, and timely narratives.
Drafted press releases, articles, and brand messaging aligned with clients' positioning and ongoing media trends.
Reached out directly to journalists and publications, initiating and managing external communications for pitching stories and updates.
Conducted initial outreach to small and mid-sized brands, offering PR and influencer marketing services; generated multiple warm leads for the senior team.
Invited post-internship to join the on-site PR Team at Nesco, Mumbai, assisting with drafting Press Releases and Journalist outreach.
Volunteer
Umang Foundation Trust
06.2023 - 04.2024
Designed and scheduled engaging social media posts using Canva, contributing to consistent brand storytelling and audience engagement.
Aligned visuals with campaign goals and tailored content to audience demographics across platforms.
Assisted with on-site event management, ensuring smooth execution and participant coordination.
Volunteered to teach children the basics of English, contributing to their foundational learning and communication skills.
Education
Bachelors of Arts - Economics
PTVA's Sathaye College (Autonomous)
08.2022 - 03.2025
Skills
Online Reputation Management (ORM)
Brand & Content Strategy
Media & Influencer Outreach
Strategic Communication
Event & Project Coordination
Scriptwriting
Storytelling
Canva Design
Journalist Relations
Creative Writing
Extra Curriculars
Core organizer for Trgovina Fest, an inter-collegiate festival; led event planning, anchoring, scriptwriting, and backstage coordination.
Authored an original short story at age 16 that received over 100,000 reads globally.
Developed a portfolio of more than 30 original songs and 10 poems.
Participated in the India Writing Project (Season 7) with a self-written poem.
Maintained academic excellence and secured an overall GPA of 9.61 out of 10 across all semesters.
Represented college twice at the State-Level Youth Parliament; created original scripts, proposed act topics, and managed full-scale execution.
Engineering and Maintenance Manager at ITW Construction Asia Pacific - PrydaEngineering and Maintenance Manager at ITW Construction Asia Pacific - Pryda