Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Sarmistha Sengupta

Sarmistha Sengupta

Marketing Manager
Bangalore

Summary

A passionate Marketer whose true north is GROWTH! With an incredible love for technology and a flair for storytelling, I enjoy shaping up creative ideas for achieving business goals. Over the past 12 years I have successfully created and handled various facets of marketing for various brands across industries. I have been instrumental is conceptualizing and executing various creative ideas to establish market leadership and enhance brand visibility. I am a self-starter who loves new responsibilities and driving projects to successful completion. Over the years, I have experimented and become competent with all aspects of Digital Marketing with focus on Influencer Marketing and Content Marketing.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

MANAGER INFLUENCER MARKETING AND PR

GREYTIP SOFTWARE PRIVATE LIMITED
03.2020 - Current

Associate with domain experts and thought leaders through various events and activities to increase brand visibility and market leadership

  • Strategies and build various Influencer marketing assets like webinar series, Live discussion sessions, Expert series talk shows, Podcasts etc
  • Explore opportunities to associate with external events to boost brand visibility
  • Work closely with the brand team to create various brand assets like Brand AV, Audio visual snippets/interviews of the leadership team etc
  • Develop Social Media Content to increase brand awareness and brand recall thereby multiplying the online engagement
  • Proactively support Sales enablement with Case studies, Battle cards, Single pagers on product features etc
  • Achievement:
  • Have single handedly created and established a series of thought leadership webinar called greytHR Parichay
  • This property has received immense recognition in the HR industry and is known to deliver great quality content to the audience
  • Have been successful in end-to-end execution of this series of Expert talks in association with great minds in the industry
  • Have been able to create a group of active micro influencers who advocates for our brand
  • Have successfully created a podcast channel for the brand with episodes of thought leadership talks by Subject matter experts sand Industry Leaders
  • Created a process workflow for scaling up the activities to achieve higher organizational goals.

CORPORATE COMMUNICATION MANAGER

THRIVE UNITED VENTURES PRIVATE LIMITED
01.2019 - 05.2019
  • Responsible for creating and running the social media and email campaigns
  • Create brochures, leaflets and all other communication material for all the projects
  • Equip the sales and marketing team with all the collaterals that they need
  • Manage all internal and external communication
  • Responsible for creating and running the social media and email campaigns
  • Measuring and analyzing the campaigns and tweaking them accordingly
  • Provide a Digital Marketing analysis to the management on a weekly basis
  • I was on a sabbatical since March 2017 to
  • December 2018 as I relocated to the US for my spouse’s long-term project
  • However, during this period of eighteen months I have taken up a few online certification courses to enhance my professional skills and keep myself abreast with the new developments in my domain.

SOCIAL MEDIA PROGRAM MANAGER

VMWARE
05.2016 - 03.2017
  • Create and manage the social media content calendar for Global Support Services
  • Social media analytics using the latest industry standard social media tools like Salesforce Radian6, Adobe Omniture and Google Analytics
  • Analyze reports and provide actionable inputs to stakeholders on customer pain points and needs
  • Work closely with Technical Support Engineers and Technical Writers in order to convert complex solution briefs to easily consumable blogs
  • Create Social Media Health Check reports for product teams with the objective of identifying top issues that consumers are facing related to the product/solution
  • Help devise a long-term social media marketing strategy for technical content

Social Media Manager

Acadia Technologies Pvt. Ltd
04.2015 - 04.2016
  • Created and managed the social media content calendar
  • Conceptualized and executed social media marketing campaigns (Brand Awareness, Product Promotions etc.)
  • Create and run Facebook ads for product marketing and sales
  • Developed engaging content to increase the follower base on social media assets
  • Used content marketing tools like Mailchimp, Sumome etc
  • To bring relevant traffic to the Wordpress blog
  • Handled email marketing strategies and drip campaigns
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Developed social media health check reports to monitor trends and content effectiveness
  • I took maternity break of 1 year 4 months to take care of my newborn

Social Media Specialist

KDD (India) Pvt. Ltd
01.2013 - 11.2013
  • Vendor management - Interface with external social media agency for social outreach activities
  • Develop performance analysis reports for all the social media campaigns
  • Worked on designing product microsites
  • Planned and executed various social media campaigns and contests to get product visibility.

Assistant Manager Marketing

The Akshaya Patra Foundation
06.2009 - 08.2012
  • Web communication, The Akshya Patra Foundation
  • Manage and regularly update the social media assets (Twitter, Facebook, LinkedIn, YouTube, Flickr, Blogs etc.)
  • Monitor and report on the effectiveness of social media activities through a standard set of KPIs
  • Conceptualize, design and implement online campaigns with the objective of enhancing the online footprint of the organization
  • Created a process to pull in content from all 16 locations and maintain a photo and content bank (with stories and images from all 16 locations)
  • Develop marketing collaterals like corporate presentations, online newsletters, brochures etc
  • Develop and maintain various micro sites for events and campaigns
  • Create internal and external monthly newsletters.

OUTREACH OFFICER

Greenpeace India
08.2007 - 03.2009
  • Corporate presentations on Greenpeace to generate awareness and raise funds for the various environmental campaigns
  • Planning, Coordinating and Monitoring Awareness and Public Engagement campaigns
  • Design and develop communication materials for active Public Engagement
  • Create press-releases

Education

MSW -

ASSAM University
08.2005 - 08.2007

BSW -

Assam University
08.2002 - 08.2005

Skills

    Influencer Marketing

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Accomplishments

  • MARKETING IN DIGITAL WORLD -University of Illinois [Coursera https://bit.ly/2LUKk1T ]
  • DIGITAL ANALYTICS FOR MARKETING PROFESSIONAL–University of Illinois [Coursera https://bit.ly/2ANye5n ]
  • BUSINESS WRITING-University of Colorado [Courserahttps://bit.ly/2OMXV9f
  • GRAPHIC DESIGN-University of Colorado [Coursera https://bit.ly/2OPewt5 ] 2

Timeline

MANAGER INFLUENCER MARKETING AND PR

GREYTIP SOFTWARE PRIVATE LIMITED
03.2020 - Current

CORPORATE COMMUNICATION MANAGER

THRIVE UNITED VENTURES PRIVATE LIMITED
01.2019 - 05.2019

SOCIAL MEDIA PROGRAM MANAGER

VMWARE
05.2016 - 03.2017

Social Media Manager

Acadia Technologies Pvt. Ltd
04.2015 - 04.2016

Social Media Specialist

KDD (India) Pvt. Ltd
01.2013 - 11.2013

Assistant Manager Marketing

The Akshaya Patra Foundation
06.2009 - 08.2012

OUTREACH OFFICER

Greenpeace India
08.2007 - 03.2009

MSW -

ASSAM University
08.2005 - 08.2007

BSW -

Assam University
08.2002 - 08.2005
Sarmistha SenguptaMarketing Manager