Sarmistha Sengupta

Associate with domain experts and thought leaders through various events and activities to increase brand visibility and market leadership

• Strategies and build various Influencer marketing assets like webinar series, Live discussion sessions, Expert series talk shows, Podcasts etc
• Explore opportunities to associate with external events to boost brand visibility
• Work closely with the brand team to create various brand assets like Brand AV, Audio visual snippets/interviews of the leadership team etc
• Develop Social Media Content to increase brand awareness and brand recall thereby multiplying the online engagement
• Proactively support Sales enablement with Case studies, Battle cards, Single pagers on product features etc
• Achievement:
• Have single handedly created and established a series of thought leadership webinar called greytHR Parichay
• This property has received immense recognition in the HR industry and is known to deliver great quality content to the audience
• Have been successful in end-to-end execution of this series of Expert talks in association with great minds in the industry
• Have been able to create a group of active micro influencers who advocates for our brand
• Have successfully created a podcast channel for the brand with episodes of thought leadership talks by Subject matter experts sand Industry Leaders
• Created a process workflow for scaling up the activities to achieve higher organizational goals.

• Responsible for creating and running the social media and email campaigns
• Create brochures, leaflets and all other communication material for all the projects
• Equip the sales and marketing team with all the collaterals that they need
• Manage all internal and external communication
• Responsible for creating and running the social media and email campaigns
• Measuring and analyzing the campaigns and tweaking them accordingly
• Provide a Digital Marketing analysis to the management on a weekly basis
• I was on a sabbatical since March 2017 to
• December 2018 as I relocated to the US for my spouse’s long-term project
• However, during this period of eighteen months I have taken up a few online certification courses to enhance my professional skills and keep myself abreast with the new developments in my domain.

• Create and manage the social media content calendar for Global Support Services
• Social media analytics using the latest industry standard social media tools like Salesforce Radian6, Adobe Omniture and Google Analytics
• Analyze reports and provide actionable inputs to stakeholders on customer pain points and needs
• Work closely with Technical Support Engineers and Technical Writers in order to convert complex solution briefs to easily consumable blogs
• Create Social Media Health Check reports for product teams with the objective of identifying top issues that consumers are facing related to the product/solution
• Help devise a long-term social media marketing strategy for technical content

• Created and managed the social media content calendar
• Conceptualized and executed social media marketing campaigns (Brand Awareness, Product Promotions etc.)
• Create and run Facebook ads for product marketing and sales
• Developed engaging content to increase the follower base on social media assets
• Used content marketing tools like Mailchimp, Sumome etc
• To bring relevant traffic to the Wordpress blog
• Handled email marketing strategies and drip campaigns
• Defined and tracked campaign effectiveness and adjusted strategies accordingly
• Developed social media health check reports to monitor trends and content effectiveness
• I took maternity break of 1 year 4 months to take care of my newborn

• Vendor management - Interface with external social media agency for social outreach activities
• Develop performance analysis reports for all the social media campaigns
• Worked on designing product microsites
• Planned and executed various social media campaigns and contests to get product visibility.

• Web communication, The Akshya Patra Foundation
• Manage and regularly update the social media assets (Twitter, Facebook, LinkedIn, YouTube, Flickr, Blogs etc.)
• Monitor and report on the effectiveness of social media activities through a standard set of KPIs
• Conceptualize, design and implement online campaigns with the objective of enhancing the online footprint of the organization
• Created a process to pull in content from all 16 locations and maintain a photo and content bank (with stories and images from all 16 locations)
• Develop marketing collaterals like corporate presentations, online newsletters, brochures etc
• Develop and maintain various micro sites for events and campaigns
• Create internal and external monthly newsletters.

• Corporate presentations on Greenpeace to generate awareness and raise funds for the various environmental campaigns
• Planning, Coordinating and Monitoring Awareness and Public Engagement campaigns
• Design and develop communication materials for active Public Engagement
• Create press-releases