Saroj Joseph
Bangalore
Summary
Left brain marketer, right brain communicator.
Seasoned leader with 18 years of expertise in crafting and executing high-impact, communication strategies that consistently generate tangible ROI. Extensive experience across diverse industries has granted me a proficiency in tailoring strategies to specific objectives, driving measurable growth and elevating brand success for organizations. Proven ability to advise leadership on impactful approaches, leveraging analytical expertise and creative storytelling to create compelling narratives that resonate with target audiences, maximizing engagement and impact.
Hands-on approach to delivering project always ready to roll up sleeves to ensure team success.
Overview
12
12
years of professional experience
Work History
Director
ANSR Management Consulting
09.2022 - Current
- Lead Employer Branding & Communications consulting practice, delivering solutions to 25+ Fortune 500 clients across diverse industries (BFSI, healthcare, aviation, retail, transportation & F&B) panning US and Europe market.
- Trusted advisor and strategic counselor to C-suite executives, providing data-driven guidance on internal & external communication.
- Developed and executed high-impact communication strategies tailored to client objectives, leveraging data-driven insights for optimal results.
- Moderated and facilitated presentations and workshops for leaders and their teams, covering various communication topics.
- Engaging and articulate communicator, effectively delivering complex information to diverse audiences.
Head of Branding & Communications
Zinnov Management Consulting
03.2021 - 09.2022
- Strategically led brand lifecycle management for Fortune 500 US, Europe and APAC clients, establishing technology centers in India, resulting in a 16% increase in brand awareness and a 20% rise in employee engagement.
- Designed and executed research-driven internal and external communication strategies, driving organizational scaling of 50%+ for diverse clients.
- Advised C-suite executives on key communication areas: DEI, talent branding, digital engagement, change management and overall branding.
- Awarded 4/5 Net Promoter Score (NPS) for the Branding and Communication practice, demonstrating client satisfaction.
- Led on-site communication workshops for clients, leveraging the Eisenhower Matrix to help them identify and prioritize communication needs, resulting in improved clarity, focus, and efficiency.
AVP & Head, Marketing Communications
Air India SATS Airport Services
06.2019 - 02.2021
- Developed comprehensive media strategies that established AISATS' essential truth and value, resulting in a clear brand strategy that achieved business goals by 15%+ Corporate Communication.
- Spearheaded "Project 360", a multi-lingual culture change program, aligning a diverse workforce of 15k employees, and providing strategic guidance on brand engagements.
- Achieved 189%+ increase in social media engagement for AISATS LinkedIn page in 2021.
- Expert crisis manager and designated official spokesperson, skillfully leading PR and company communication.
- Developed a multi-lingual campaign across 5 cities to ensure employees embody brand values while engaging with customers.
Communications Lead
AB InBev GCC
05.2018 - 06.2019
Communications Lead
Bangalore International Airport Limited
10.2011 - 05.2018
Education
Master of Arts - Mass Communications
Convergence Institute of Media Management & IT
BengaluruSkills
- Marketing Communications
- Internal Communications
- C-Suite Communications Advisor
- Project Management
- Workshop & Presentations
- Communications Consulting
- Cross-Functional Team Leadership
Timeline
Director
ANSR Management Consulting
09.2022 - Current
Head of Branding & Communications
Zinnov Management Consulting
03.2021 - 09.2022
AVP & Head, Marketing Communications
Air India SATS Airport Services
06.2019 - 02.2021
Communications Lead
AB InBev GCC
05.2018 - 06.2019
Communications Lead
Bangalore International Airport Limited
10.2011 - 05.2018
Master of Arts - Mass Communications
Convergence Institute of Media Management & IT
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