Sarvesh Yadav
Gurgoan
Summary
I am a Results-oriented Corporate Portfolio Revenue Head with over 15 years of experience driving revenue growth through strategic planning, effective management of large portfolios, and innovative revenue generation strategies. Skilled in building and leading high-performing teams, optimizing processes and systems, and exceeding revenue targets. Proven track record of successfully increasing profitability, expanding market reach, and fostering strong client relationships. Adept at analyzing market trends, identifying growth opportunities, and implementing initiatives that drive sustainable business growth. Passionate about optimizing revenue streams, and maximizing ROI to achieve organizational objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Corporate Portfolio Revenue Head
Radisson Hotel Group
Gurugram
12.2023 - Current
- Create comprehensive strategy documents outlining the vision and approach to enhance revenues across all revenue streams, segments, and channels.
- Align these strategies with the annual budget processes and the overall business plan.
- Proactively identify areas of high and low demand within the Portfolio
- Develop action steps to leverage and improve performance, utilizing multiple levels beyond rates (such as marketing, sales, and tactical promotions)
- Engage in regular discussions with hotel Revenue Managers, Director of Sales and Marketing
- Implement the pricing decisions, availability management, and responding to market demand
- Be a key contributor and advisor to hotel General Managers (GMs) and Area Directors (Sales & Marketing)
- Identify opportunities and address areas of concern related to revenue optimization
- Effectively draw information from multiple data sources
- Provide key insights to relevant internal stakeholders for informed decision-making
- Interact with multiple stakeholders, both internal and external, as required
- Collaborate with cross-functional teams to drive revenue growth
- Track business pace and pick up from each hotel
- Create a weekly Portfolio forecast for the next three months
- Establish and maintain a high forecast accuracy standard for the cluster (aim for +/-3% variation for a 4-week prior forecast)
- Drive and establish the TREVPAR approach strategy
- Drive and establish the RGI strategy
- Develop a cluster-wide approach to pricing across different market segments
- Clearly define price positioning for each hotel in the Portfolio
- Encourage hotels to gain share over their competitive set while minimizing cannibalization
- Devise a cluster approach to manage sources of business across various channels WEB, GDS, CRO, Hotel Direct and OTAs
- Deep dive analysis and built strategy on reducing the cost of acquisition from various channels
- Optimize channel distribution for maximum revenue
- Liaises Unit DORM and Revenue Managers, Area / Unit DOSM/ Sales Managers
- Regional Sales Team
- Global Sales Team, Distribution Team, Digital Team, Corporate Marketing Team
- Lead the month end performance meeting with the Ownership and Corporate Leadership team
- Champion all special projects relating to market research and operational optimization (resource planning, costing, Key Performance Indicators etc.) in co-ordination with Sr Director of Revenue Management and Optimization
- Analyze and strategies system contribution and trends in rooms and non-rooms revenues for the city/ cluster by channel, segment and account
- Analyze market trends and competitive landscapes to identify new revenue opportunities and potential risks
- Utilize data-driven insights to make informed decisions on pricing, product positioning, and sales channel optimization.
- Established key performance indicators and metrics to monitor portfolio performance, and drive continuous revenue growth efforts.
- Conducted testing of software and systems to ensure quality and reliability.
- Achieved cost-savings by developing functional solutions to problems.
Corporate Portfolio Revenue Head
IHG Group of Hotels & Resorts
Gurugram
06.2019 - 12.2023
- Handling Portfolio of Hotels Across India Middle East & Africa Under various Luxury and Business class brands of IHG (Intercontinental, Crowne Plaza, Holiday Inn and Holiday Inn Express)
- Drive the Total Revenue management for the Portfolio of Hotels
- Drive the performance of the RGI growth for the Portfolio of Hotels
- Lead the weekly revenue meeting with other stakeholders
- Establish and maintain a high forecast accuracy standard for the cluster (+/-3% variation for a 4-week prior forecast)
- Prepare the commercial strategy for the Pre-Opening hotels right across from commercial mapping to distribution
- Conduct rate/sell strategy (Revenue) meetings with respective corporate functions, Hotel Team and Reservation Manager- once a fortnight
- Monitor and determine demand periods for function space, rooms and catering through an analysis of historical data and current bookings
- Responsible for tracking and analyzing booking pace, group wash, cut off enforcement for groups as well as denied and regretted business
- Manage all channels (Reservations, GDS, Internet direct and indirect) including but not limited to room types and sell strategy
- Responsible for ensuring compliance to Rate Parity across channels and managing third party distributors in compliance with standards and rules
- Prepare and provide input to the annual budget process of cluster hotels on all revenue aspects of the business
- Enhance the overall analytical efforts by leveraging data across the entire region/area
- Support and take responsibility for the hotels' efforts to optimize revenues and meet/exceed budgets through analysis, reporting, brainstorming, etc
- Synergies with the Sales, Marketing and Finance team in providing analysis, data collection, reporting and direction
- Be a key contributor / advisor to the hotel GMs and Area Directors (Sales & Marketing) in identifying opportunities and resolving areas of concern
- Effectively draw information from multiple data sources and provide key insights to relevant internal stakeholders
- Interfacing with multiple stakeholders (internal & external) as required
- Spearheaded the development of innovative pricing models and revenue forecasting methodologies to drive sustainable revenue growth across multiple business units
- Developed and monitored key performance indicators (KPIs) to track revenue growth and ensure alignment with corporate goals
- Led a cross-functional team of analysts and sales professionals to identify opportunities for revenue optimization and market expansion
Director Of Revenue
IHG Group of Hotels & Resorts
Mumbai
06.2016 - 06.2019
- Oversaw revenue management operations and ensured the hotel achieved its revenue targets and all commercial KPIs
- Drive the RGI and gain positive YoY RGI growth
- Drive digital channels to increase the enterprise contribution of 3-5% YoY
- Creating strategies to maximize revenue opportunities
- Developing pricing models and policies
- Monitoring competitors' pricing and market trends
- Implementing decisions to optimize occupancy rates and maximize profits
- Developing team performance plans and objectives
- Ensuring compliance with company standards
- Manage the reservation department of 8 team members
Revenue Manager
Radisson Hotel Group
Guwahati
01.2014 - 06.2016
- Pre-opening Revenue Manager establishing and maintaining the commercial strategy for pre-opening and chartering the annual plan, and implementing and establishing the channel and distribution strategy.
Revenue Manager
Hyatt
Amritsar
01.2013 - 01.2014
Reservation Manager
Radisson Hotel Group
Nagpur
11.2011 - 01.2013
Duty Manager
Starwood Hotel & Resort
12.2010 - 11.2011
Education
Graduation - Hospitality
Institute of Hotel Management, IHM
Hyderabad05.2009
Skills
- Teamwork
- Adaptability
- Leadership
- Time management
- Problem-solving
- Communication
- Creativity
- Active listening
- Problem resolution
- Conflict resolution
- Teamwork and collaboration
- Analytical and critical thinking
Certification
- Certified Hospitality Revenue Management Executive, 12/01/23
- Certified Food and Beverage Revenue Management, 11/01/23
Accomplishments
- IHG Revenue Leader of the Year, 06/01/17
- Rising Star of the Year, 04/01/2024 (IMEA and EUROPE)
Hospitality Software and Tools
RMS, IHG Concerto, Ideas G3, Duetto
Forecasting, SBRP (IHG Tool), Ideas Revplan, Fornova RI, Ideas Smartspace (Catering and Events)
Industry Intelligence: TravelClick, Demand 360, STR, CoStar, Cvent;
Rate Shopping: Light House and Rate and Revenue Insight
PMS; Opera and Opera Cloud, Oasis & SynXis(CRS),Simphony(F&B POS)
Timeline
Corporate Portfolio Revenue Head
Radisson Hotel Group
12.2023 - Current
Corporate Portfolio Revenue Head
IHG Group of Hotels & Resorts
06.2019 - 12.2023
Director Of Revenue
IHG Group of Hotels & Resorts
06.2016 - 06.2019
Revenue Manager
Radisson Hotel Group
01.2014 - 06.2016
Revenue Manager
Hyatt
01.2013 - 01.2014
Reservation Manager
Radisson Hotel Group
11.2011 - 01.2013
Duty Manager
Starwood Hotel & Resort
12.2010 - 11.2011
- Certified Hospitality Revenue Management Executive, 12/01/23
- Certified Food and Beverage Revenue Management, 11/01/23
Graduation - Hospitality
Institute of Hotel Management, IHM
Similar Profiles
Sandy Mirella ANDRIAMBELOSandy Mirella ANDRIAMBELO
CLUSTER DIRECTOR OF SALES at Radisson Hotel GroupCLUSTER DIRECTOR OF SALES at Radisson Hotel Group
Hitesh KumarHitesh Kumar
Room Division Manager at Radisson Hotel GroupRoom Division Manager at Radisson Hotel Group
SALONI SANDHUSALONI SANDHU
Front Desk Associate at Radisson Hotel GroupFront Desk Associate at Radisson Hotel Group