Sasanka Mahapatra
Performance Marketing & Media Specialist
Bengaluru
Summary
Digital Marketing and Programmatic Media Specialist with 8+ years of experience delivering scalable, high-impact media programs for global enterprise brands. Deep expertise across Google Marketing Platform (DV360, CM360, SA360), Search, Programmatic, and Paid Social, account management, managing $1M+ monthly media investments across US, EMEA, and APAC markets. Known for translating complex data into structured strategies that improve ROAS, CPA efficiency, and long-term performance. Experienced in working within large, matrixed organizations and partnering with senior stakeholders to drive measurable business outcomes.
Overview
9
9
years of professional experience
Work History
Display Performance Manager (Analyst II)
Walmart Global Tech
09.2024 - Current
- Owned end-to-end digital media delivery across Programmatic, and Paid Social for essential, beauty, and lifestyle categories.
- Managed and scaled monthly media investments exceeding $1 Mn, maintaining pacing and budget accuracy above 98%.
- Drove 30 - 35% ROAS uplift by implementing advanced audience strategies, bid automation, and real-time performance optimization.
- Reduced inefficient spend by 22% while increasing conversion volume by 18% through continuous optimization and troubleshooting.
- Led weekly performance reviews, QBRs, and strategic discussions with senior stakeholders and cross-functional partners.
- Acted as a strategic advisor, translating performance data into revenue-focused recommendations and scalable growth plans.
Media Analyst
Target Corporation
05.2023 - 07.2024
- Planned, executed, and optimized digital media campaigns across Programmatic, Search, and Paid Social for US retail brands.
- Managed monthly media budgets of $400K - $500K, maintaining pacing accuracy above 98%.
- Delivered consistent 25 - 30% ROAS improvement through audience segmentation, bid optimization, and inventory expansion.
- Built weekly dashboards and performance narratives for Account Managers and senior stakeholders.
- Partnered with analytics, creative, and trafficking teams to align media execution with commercial objectives.
- Boosted client satisfaction through proactive communication, ensuring their goals and needs were met.
Digital Media Senior Associate - Search Specialist
Google Operations Center
03.2020 - 05.2023
- Managed and optimized Search campaigns for 30+ global advertisers across US, EMEA, and APAC markets.
- Specialized in Google Ads (Search, Video, Performance Max), SA360, and DV360, driving improvements across CTR, CPA, ROAS, and conversion volume.
- Improved average CTR by 35 - 40% through keyword restructuring, audience layering, bid strategy optimization, and creative alignment.
- Implemented data-driven optimizations for Search campaigns and Performance Max campaigns, increasing user engagement by 25% while enhancing overall campaign performance.
- Supported account managers and advertisers via deep-dive analysis, backend troubleshooting, and product education.
- Streamlined workflows and optimization processes, reducing turnaround time by 30% and improving operational efficiency.
- Mentored and trained junior analysts, contributing to faster ramp-up times and improved quality scores.
Ad Operations Associate
MediaMint
01.2018 - 02.2020
- Managed end-to-end ad operations for B2B and B2C clients across Search and Programmatic platforms.
- Supported client portfolios with monthly spends exceeding $500K, ensuring delivery against CPA and ROI benchmarks.
- Executed campaign setup, trafficking, QA, optimization, and troubleshooting across Google Ads and DSPs.
- Conducted keyword analysis, A/B testing, and performance diagnostics to improve conversion efficiency by 15 - 20%.
- Delivered detailed performance reports with actionable insights, contributing to higher client retention and satisfaction.
Education
Bachelor of Technology (B.Tech) -
Institute of Technical Education & Research, SOA University
Bhubaneswar, Odisha09-2018
Skills
DV360, CM360, SA360, The Trade Desk, Google Ads, Performance Max, Meta, TikTok, Pinterest Ads
Search & Display Strategy
Programmatic Buying
ROAS / CPA Optimization
Budget Pacing & Scaling
Team leadership
Excellent communication
Adaptability and flexibility
Customer focus
Stakeholder management
KEY ACHIEVEMENTS & LEADERSHIP
- Achieved 98.3% client satisfaction score through consistent delivery, ownership, and proactive communication.
- Led training and onboarding for 20+ team members across Search and Programmatic functions.
- Recipient of multiple awards including Touch Stone Award, Rising Star Award, Client Recognition, and QA Excellence awards.
- Recognized for operating as a strategic extension of client and business teams rather than an execution-only role.
Timeline
Display Performance Manager (Analyst II)
Walmart Global Tech
09.2024 - Current
Media Analyst
Target Corporation
05.2023 - 07.2024
Digital Media Senior Associate - Search Specialist
Google Operations Center
03.2020 - 05.2023
Ad Operations Associate
MediaMint
01.2018 - 02.2020
Bachelor of Technology (B.Tech) -
Institute of Technical Education & Research, SOA University