Sasha Dua Ahuja
Gurugram
Summary
Results-driven Sales and Business Development professional with over seven years of experience in B2B revenue growth and senior client acquisition across domestic and international markets. Skilled in building scalable sales pipelines, closing high-value enterprise deals, and leading cross-functional teams. Expertise in CRM systems, market research, and competitive analysis, consistently exceeding revenue targets and identifying profitable business opportunities.
Overview
7
7
years of professional experience
Work History
Business Development Manager
STEMulus Consulting
GURGAON
02.2026 - Current
- Conducted market research to identify new business opportunities and trends.
- Collaborated with cross-functional teams to align business development strategies.
- Created presentations to communicate value propositions to potential clients.
- Managed client relationships to foster long-term engagement and satisfaction.
- Designed and implemented sales strategies to drive revenue growth initiatives.
- Identified potential clients, built relationships, and negotiated contracts.
- Established new customer accounts using negotiation and sales closing abilities.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Organized meetings between senior management and prospective customers.
- Researched target markets to understand the needs of current and potential customers.
Assistant Growth Manager
GOIGNIS CIRCLE
Gurugram
06.2025 - 02.2026
- Executing outbound B2B sales initiatives for research, analytics, and backend support services across GCC, US, and global markets, aligned with revenue targets and quarterly sales goals.
- Generating 30-40 qualified leads per month through email campaigns, LinkedIn outreach, and cold calling.
- Scheduling 12-18 sales meetings monthly with founders, research heads, and procurement stakeholders.
- Managing end-to-end sales cycles from prospecting to closure, including proposals, pricing, and onboarding coordination.
- Supporting deals valued at ₹20-60+ lakh per engagement, contributing directly to monthly and quarterly revenue targets.
- Maintaining accurate CRM hygiene to track pipeline, follow-ups, conversions, and forecasts.
- Gurugram, India (Hybrid)
Business Head
LEADOCONNECT GLOBAL BUSINESS SOLUTIONS
Mumbai
02.2024 - 06.2025
- Owned overall sales strategy, revenue planning, and senior client acquisition.
- Built and scaled the sales function from the ground up, hiring and mentoring a 5+ member sales team.
- Designed sales pitches, pricing frameworks, KPIs, and performance dashboards.
- Closed high-ticket B2B deals contributing to ₹2+ crore annual revenue.
- Improved deal win rates by 30-35% through structured qualification and negotiation strategies.
- Managed a rolling ₹50+ lakh revenue pipeline and converted senior stakeholders through consultative selling.
- Mumbai, India (On-site)
Business Development Manager (Senior Client Acquisition)
LEADOCONNECT GLOBAL BUSINESS SOLUTIONS
Mumbai
06.2023 - 03.2024
- Mumbai, India (On-site)
Senior Business Development Executive
ONGRID
Gurugram
06.2022 - 06.2023
- Built strong customer and partner relationships through consultative communication.
- Identified and pursued valuable business opportunities to improve revenue and margins.
- Increased qualified sales pipeline by 30% through market research, networking, and cold outreach.
- Tracked sales performance, forecasts, and follow-ups using HubSpot CRM.
- Supported senior leadership with proposals, negotiations, and account management.
- Gurugram, India (Remote)
Founder & CEO
MYWAYFLYWAY
Mumbai
01.2019 - 03.2023
- Founded and scaled a travel services venture, managing end-to-end sales, partnerships, and operations.
- Drove business growth through targeted customer acquisition strategies, optimized pricing models, and effective vendor negotiations.
- Established strategic alliances with hotels, airlines, and vendors, expanding service offerings and enhancing profit margins.
- Built and led cross-functional teams across sales, marketing, and customer support.
- Implemented CRM tools and automation, improving customer engagement and retention through streamlined follow-ups.
- Managed financial planning, budgeting, and pricing strategies to maintain profitability.
- Conducted extensive market research to understand customer needs, demand trends, and competitive landscape.
- Mumbai, India
Education
Bachelor of Banking & Insurance -
Thakur College of Science & Commerce
MumbaiHigher Secondary Education -
Thakur College of Science & Commerce
MumbaiSkills
- B2B Sales
- Outbound Sales
- Cold Calling
- Client acquisition
- Deal Negotiation
- Deal Closures
- Pipeline Management
- Funnel Management
- Account Management
- Renewals
- Sales Forecasting
- CRM
- HubSpot
- International Sales
- North American Markets
- Competitor Insights
- Relationship management
- CRM oversight
- Revenue Growth
- Leadership skills
Education And Certifications
- Google Project Management Professional Certificate
- Bachelor of Banking & Insurance - Thakur College of Science & Commerce, Mumbai
- Higher Secondary Education - Thakur College of Science & Commerce, Mumbai
Languages
- English, Advanced
- Hindi, Advanced
Key Sales Achievements
- ₹2+ Crore annual revenue generated through enterprise B2B sales and senior stakeholder acquisition.
- 30-40 qualified leads per month generated consistently via outbound sales (email outreach, LinkedIn prospecting, cold calling).
- 12-18 CXO-level sales meetings per month, including founders, business heads, and procurement leaders.
- Closed high-value deals worth ₹20-60+ lakh per engagement across GCC, US, and Indian markets.
- Built and scaled 5+ member sales teams, defining KPIs, pricing models, sales funnels, and performance metrics.
- Improved deal conversion and win rates by 30-35% through structured qualification, negotiation, and CRM-driven execution.
Total Professional Experience
7+ Years
Timeline
Business Development Manager
STEMulus Consulting
02.2026 - Current
Assistant Growth Manager
GOIGNIS CIRCLE
06.2025 - 02.2026
Business Head
LEADOCONNECT GLOBAL BUSINESS SOLUTIONS
02.2024 - 06.2025
Business Development Manager (Senior Client Acquisition)
LEADOCONNECT GLOBAL BUSINESS SOLUTIONS
06.2023 - 03.2024
Senior Business Development Executive
ONGRID
06.2022 - 06.2023
Founder & CEO
MYWAYFLYWAY
01.2019 - 03.2023
Bachelor of Banking & Insurance -
Thakur College of Science & Commerce
Higher Secondary Education -
Thakur College of Science & Commerce