Sasha Stephens
Bengaluru
Summary
Results-driven Digital Marketing professional with 8+ years of experience in programmatic advertising, performance marketing, and e-commerce growth. Currently managing Amazon DSP campaigns with ₹60L–₹1Cr monthly budgets, driving scalable strategies that balance brand awareness with revenue growth and ROAS optimization.
Proven expertise in full-funnel campaign strategy, audience targeting, and media planning, with a strong track record of improving campaign efficiency, customer acquisition, and brand visibility. Experienced in client strategy, stakeholder management, and onboarding brands, particularly across Beauty, Health & Personal Care categories.
Overview
8
8
years of professional experience
Work History
Account Manager – Amazon DSP
Amazon
Bangalore
03.2025 - Current
- Manage ₹60L–₹1Cr monthly ad spend across Amazon DSP, driving campaign scaling and performance improvements
- Own end-to-end campaign lifecycle including planning, execution, optimization, and reporting across display and full-funnel strategies
- Balance brand awareness and performance goals, allocating ~40% budgets toward ROAS-driven initiatives
- Lead client reviews and strategy discussions, delivering actionable insights to improve brand visibility and revenue outcomes
- Optimize campaigns using audience segmentation, bid strategies, and placement selection, improving efficiency and reach
- Manage brands across Beauty, Health & Personal Care categories, aligning campaigns with consumer behavior and market trends
- Drive DSP adoption by pitching solutions to new and existing brands, supporting business growth
- Conducted a seminar for 100+ brands on creative strategy, improving CTR and overall campaign effectiveness
Senior Process Executive
Cognizant Technology Solutions India Private Ltd
Bengaluru
12.2021 - 02.2025
- Developed data-driven media plans including budget forecasts, impressions, and performance metrics aligned with brand goals
- Managed campaign execution and account strategy for multiple brands on Amazon advertising platforms
- Streamlined weekly and monthly business review (WBR/MBR) processes, improving reporting clarity and decision-making
- Provided performance insights and recommendations based on brand and category analysis across e-commerce platforms
- Collaborated with clients to understand business objectives and translate them into effective advertising strategies
- Mentored team members on campaign execution and optimization, improving team performance and delivery quality
Process Associate
Tata Consultancy Services
06.2018 - 11.2021
- Managed digital marketing campaigns including social media and paid advertising for international clients
- Executed and optimized PPC campaigns across Facebook and third-party platforms
- Developed content strategies for social media marketing campaigns (HIBU – USA)
- Identified process gaps and implemented efficiency improvements through cross-functional collaboration
- Trained and coached 12+ team members, enhancing team productivity and quality
Education
Bachelor of Arts - Industrial Relation, Economics and Sociology
St. Joseph's College
Bangalore04-2018
Skills
- Amazon DSP & Programmatic Advertising
- Performance Marketing & ROAS Optimization
- Media Planning & Budget Management
- Display & Paid Media Advertising
- Audience Targeting & Segmentation
- E-commerce & Marketplace Growth
- Data Analysis & Reporting (Excel)
Timeline
Account Manager – Amazon DSP
Amazon
03.2025 - Current
Senior Process Executive
Cognizant Technology Solutions India Private Ltd
12.2021 - 02.2025
Process Associate
Tata Consultancy Services
06.2018 - 11.2021
Bachelor of Arts - Industrial Relation, Economics and Sociology
St. Joseph's College