Sasidev Uthaman

• Proficient in formulating and executing comprehensive marketing plans, leveraging MDF budgets to drive impactful campaigns aligned with organizational goals
• Skilled in leading and mentoring cross-functional teams of marketing professionals to execute strategies effectively and ensure seamless campaign delivery
• Specialized in conceptualizing and organizing events aimed at generating high-quality leads and enhancing brand visibility, resulting in significant ROI
• Experienced in planning and implementing activities to enhance product visibility and stimulate demand through effective engagement with channel partners
• Proficient in developing and implementing brand management strategies to maintain brand integrity and enhance market positioning, resulting in increased brand recognition and customer/partner loyalty.
• Proven ability to collaborate with diverse teams to develop and launch new products and campaigns, while fostering and maintaining strong relationships with key stakeholders including vendors, partners, and customers
• Track record of driving measurable results, including increased lead generation, revenue growth, and cost savings through strategic marketing initiatives and efficient budget management.
• Dedicated to enhancing the overall customer experience through targeted marketing initiatives, personalized messaging, and customer feedback analysis, resulting in improved satisfaction and retention rates.

• Create and implement marketing strategies and campaigns to strengthen brands and drive sales
• Forecast, develop and manage budgets for campaigns and promotions
• As a team leader, guiding and mentoring the team, making sure that everyone is trained in product knowledge and capable of performing assigned duties
• Maintain a calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.

• Own and execute end-to-end B2B marketing strategy aligned to revenue growth objectives across UK and US enterprise markets, directly partnering with sales leadership on quarterly GTM plans and ICP prioritisation.
• Drive $100K+ qualified pipeline per quarter through integrated demand generation across digital, paid media, ABM, and events — demonstrating direct contribution to revenue targets.
• Design and deploy enterprise ABM programs targeting high-value accounts; orchestrate multi-channel campaigns across LinkedIn, email, events, and executive initiatives to accelerate deal cycles.
• Lead field marketing and conference strategy, maximising ROI through pre-event ABM targeting, on-site engagement, and structured post-event follow-up workflows.
• Manage marketing automation and CRM workflows in HubSpot, improving MQL-to-SQL conversion through lead scoring, nurturing, and segmentation.
• Oversee multi-channel paid campaigns (LinkedIn, Meta, Google Ads), optimising for CPL reduction, lead quality, and pipeline contribution.
• Lead brand positioning and messaging refinement to strengthen regional market differentiation and support executive-level engagement.
• Manage and mentor a cross-functional marketing team; oversee agencies, vendors, and campaign budgets with full ROI accountability.

• Bringing fresh branding ideas for product launch
• Creating TVCs, Creative, Digital Ads, PR
• Remain in frequent contact with the clients to understand their needs.