Saswati Mohanty
Senior Business Analyst - Marketing Operations
Puri
Summary
Senior Business Analyst with over 5 years of experience in marketing and advertising operations. Proven expertise in end-to-end campaign management, data analytics, budget and purchase order (PO) management, and process optimization. Skilled in leveraging tools like SFDC, Allocadia, Ariba, and Google Ad Manager to drive marketing efficiency, track ROI, and contribute to pipeline growth.
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Senior Business Analyst – Marketing Operations
IOPEX Technologies
07.2025 - 02.2026
- streamlined marketing processes, tools, and analytics to position Palo Alto Networks as a top cybersecurity partner
- Oversaw marketing budgets and purchase orders through Ariba, ensuring accuracy and obtaining timely approvals.
- Developed purchase requisitions (PRs) and streamlined end-to-end vendor onboarding process in Ariba.
- Developed and implemented targeted newsletters alongside comprehensive marketing campaigns utilizing SFDC and Allocadia.
- Evaluated campaign performance, analyzed results, and provided data-driven insights on marketing ROI.
- spearheaded Allocadia management including campaign creation budget allocation
- Facilitated programmatic and mobile ad campaigns across Ad Colonyfyber and Console Fiber.
- Facilitated campaign setup and structure management.
- Executed daily pacing checks and monitored delivery schedules.
- Facilitated campaign optimization and troubleshooting activities.
- Developed creatives incorporating banner video and universal formats.
- executed fundamental reporting and delivery verifications.
- Facilitated IVT alerts bundle updates and optimization requests.
- facilitated QA creative testing and reporting tasks.
Business Analyst
Genpact
06.2022 - 07.2025
- Processed and managed advertising orders in WideOrbit with expertise in mapping and pacing
- Developed and maintained a robust quality management system using Google Ad Manager (GAM)
- Built a suite of reporting tools to deliver comprehensive, actionable data insights to clients
- Streamlined the client onboarding process, ensuring alignment with digital marketing objectives
- Monitored campaign performance, generated detailed analytical reports, and provided optimization recommendations
- Troubleshot and resolved technical issues to ensure seamless digital campaign execution
AdOps Associate & Analyst
Mediant
01.2020 - 05.2022
- Managed internal redirect trafficking via Campaign Manager 360 and Google Ad Manager (GAM)
- Handled custom and native creatives, including ShopperToolModule (STM) and Superliner
- Trafficked dynamic incentives and regional textlinks, ensuring accuracy and proper implementation
- Utilized Salesforce for capturing and managing screenshots for retention and conquest campaigns
- Conducted thorough creative reviews in GAM and Appnexus and performed QA for all trafficking tasks
Education
B.Tech - Electrical Engineering
ITER, SOA University
01.2017
12th Science - CBSE
ODM Public School
01.2012
10th - CBSE
DAV Public School
01.2010
Skills
Marketing operation strategy
Execution strategy
Digital campaign management DV360 and CM360 optimization Analytical reporting
Mobile ad management
Purchase order (PO) management
Delivery monitoring & oversight
Daily workflow management
financial resource allocation
Vendor relationship oversight
Project management and execution
Advertising platform
Fiber communication
Marketing campaign oversight
Targeted advertising
Marketing analytics
Data interpretation and presentation (P&G VCR IVT)
Digital advertising platforms
Display and Video 360
CM360 analytics
Google Ads optimization
Digital tools
Web analytics tools
marketing analytics setup
Tableau software
Salesforce development
Excel data analysis
Ad verification solutions
Certification
Google Ads Display Certification
Timeline
Senior Business Analyst – Marketing Operations
IOPEX Technologies
07.2025 - 02.2026
Business Analyst
Genpact
06.2022 - 07.2025
AdOps Associate & Analyst
Mediant
01.2020 - 05.2022
B.Tech - Electrical Engineering
ITER, SOA University
12th Science - CBSE
ODM Public School
10th - CBSE
DAV Public School