SATHIYA MOORTHY
Performance Marketing Lead At TiLa | Ex-Careem (Uber) | Growth Marketing | Digital Marketing Consultant
Dubai
Summary
A competent professional over 15 Years' experience in the Digital Marketing industry with valuable and experienced knowledge in SEM, SEO, SMO, App Marketing, Web Analyst and Ad Operations trafficking and Campaign Management.
Strong Management expertise in Digital Marketing and assisted many clients to increase Web/App exposure and sales globally in a relatively short period of time by using various Ad Operations Tools and Media Buying Platforms.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
Greenbuds
Dindigul
09.2022 - Current
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
Lead - Performance Marketing
TiLa.com
Dubai
07.2021 - 06.2022
- Tila.com – The B2C Ecommerce portal for Saudi customers
- Acquisition and user Engagement through (Facebook, Snapchat, Google, Twitter, TikTok, Huawei Ads & Apple Search ads
- On-boarded and manage Affiliate partners
- Optimize the digital channels to achieve the KPI's (CPA, CPI & CPRU)
- Optimize Google Merchant Center and derived organic traffic to the website
- Collaborate with CRM team and execute marketing campaigns
- Collaborate with product team for marketing tools updates and new releases
- Evaluate the performance of marketing spend and optimize to reduce the CIR
- Collaborate with category team and promote high value products through right digital channels.
Head Of Digital
RIZEK LTD ADGM
Dubai
05.2020 - 07.2021
- Rizek - The first local super app to provide home cleaning, COVID - 19 PCR test, beauty, maintenance, and automotive services at home
- Plan and execute the paid marketing channels (Facebook, Snapchat, Google, Twitter & Apple Search ads
- Work closely with influencers
- Focused on new user acquisitions and retention.
- Execute CRM campaigns (SMS, Email and Push Notification) through Clevertap
- Understand the user journey and execute right message to the right user on the right time to increase the bookings.
- Collaborate with tech team to integrate CRM, MMP & other marketing platforms
- Increased the scale from $1K budget to $100K in six months’ time
- Work closely with different segment leads and helped them to bring the right demand for the business on the right time
Senior Digital Marketing Manager
Careem FZ LLC
Dubai
04.2017 - 05.2020
- Careem - The #1 ride-hailing app in MENA, Pakistan & Turkey
- Manage the team of 4-5 sizes/departments of different region/country and execute the project delivery & marketing results out of digital campaigns
- Manage paid social channels (Facebook/Instagram, Snapchat, Twitter) and Display channels (Google, DV 360, Revx DSP, Inmobi DSP) with the budget of $22MM/Year
- Good knowledge with MMP (Adjust), to segregate the traffic sources to the app and brining efficiency to the different channels
- Work with 14 countries marketing team to get aligned on budgets, targets and contents
- Work closely with Business Finance team to understand the company's growth targets and plan the digital spend accordingly
- Majorly focused on New User Acquisition and Engagement
- Work closely with the Growth team to understand the customer behaviors and making use of the data for Acquisition and Engagement
- Work on LTV models to increase the revenue with efficient spend
- Manage external Engagement partners to improve the retention rate and increase the trips.
- Manage Affiliate partners on CPA model with approved SDK's
- Onboarded Fraud prevention tools to reduce the organic hijacking installs.
Team Manager
Google
Hyderabad
02.2012 - 03.2017
- Manage Campaign Management Team of 30 members
- Trafficking and Campaign Management on DV360 for Retail, FMCG and Travel
- Interact with internal sales and operations teams to ensure successful onboarding advertisers
- Campaigns troubleshoot and resolve Ad Serving Platform for both Website and App
- Provide guidance and consultative technical expertise to frontline team
- Provide two-way communication and collaboration on monthly product release cycles and customer-centric product development
- Serve as point of contact for projects led by our escalation management team to improve client experience and internal operational effectiveness
Sr SEM Co-ordinator/Sr SEO Manager
Boonze Media Solutions PVT LTD
- Plan and execute all paid marketing campaigns with AdWords, Y! Search Marketing and MSN AdCenter
- Manage PPC campaign with Automated bid management tools
- manage SEO Projects and Team of three members
- Measure and report performance of all paid marketing campaigns, and access against the KPI's (CPA, CPS & CPL)
- Collaborate with internal teams to create landing pages and optimize
- Web Site analysis and preparing initial website audit report
- Analyzing the user behavior and visitors' trends through various web analytics tools such as Google Analytics, Omniture, and Web trends
- Analyzing the project scope, promotional strategic plan, project plan, time and cost estimates.
- Manage US largest Ad Selling advertising company-Matchcraft Inc (www.matchcraft.com)
- Automated daily, weekly and monthly performance reports
- Working on campaigns more than 2000 US business categories.
- Managed campaign with budgets (100k - 500k/month)
Education
Electronics and Communication Engineering
Anna University
Skills
Ad Serving & Budgeting
Time and Cost Estimates
Time and Cost EstimatesPeople Management
Brainstorming Solutions
Goal Setting
Certification
Google Ads
Timeline
Digital Marketing Consultant
Greenbuds
09.2022 - Current
Lead - Performance Marketing
TiLa.com
07.2021 - 06.2022
Head Of Digital
RIZEK LTD ADGM
05.2020 - 07.2021
Senior Digital Marketing Manager
Careem FZ LLC
04.2017 - 05.2020
Team Manager
Google
02.2012 - 03.2017
Google Ads
01-2009
Sr SEM Co-ordinator/Sr SEO Manager
Boonze Media Solutions PVT LTD
Electronics and Communication Engineering
Anna University